Monthly Archives: May 2010

Seven Reasons An Ebooklet Deserves Your Consideration

Back in December of 2009, ebooks hit the mainstream when Amazon sold more ebooks than printed books.  If you haven’t considered producing an e-version of your booklet, you might want to give it some serious thought.  Here are some other reasons an ebooklet deserves your attention.

1) When producing a printed booklet, the files are already there for an ebooklet.  This is an easy way to get two separate products without any extra cost.

2) An e-booklet is a great way to test your product before investing in printed copies.

3) An e-booklet can be emailed to a prospective quantity buyer, getting it to them moments after a conversation while that conversation is still fresh in their mind, and saving you the cost of postage and possibly a trip to the post office.

4) Ebooklets don’t require any physical storage space.

5) An ebooklet solves the instant gratification problem.  Buy it now and have it in seconds.

6) There are several places online where you can publish your ebooklet for FREE!

7) You can add clickable links that work to your ebooklet, whereas you can only print those websites in a printed booklet.

To your riches!

Kim

PS: Much of what applies to printed booklets also applies to ebooklets and vice versa.  If you want to get your booklet project off on the right foot, whether your planning to offer printed copies or ebooklets or both, click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

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Quick Tip: What Works For Books Can Work For Booklets

Many authors forget to think outside the box.  They mistakenly believe that an idea used for books won’t work for booklets, or vice versa.

The truth is you can take any idea, whether it’s for books, magazines, ebooks, or any other publication, and apply it to booklets. And what’s good for booklets is also good for books.  You may need to tweak the idea a little so that it fits your situation, but there’s no reason why something that works for one can’t work for the other.

This blog is full of ideas for booklets, but those same ideas can easily be applied to books should you ever be inclined to write a full length publication.  And, if you’ve already written a book and are looking for another income stream that won’t take you as long to produce, you’ve come to the right place!  And you can use your book knowledge to help you too!

Don’t look at ideas as being absolute or as only fitting one particular kind of product or situation.  Look at ideas as something that can be tweaked, stretched, and otherwise changed to fit your needs.  Remember, what works for one can work for the other.

To your riches!

Kim

PS: Could you use a few good ideas to get you started on your own booklet adventure?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes ONE idea to start the riches flowing to you!

The Easiest Way To Influence Your Customers To Buy And Win Their Repeat Business

Have you ever tried to order something from a website and had a difficult time getting your order to go through?  Maybe you couldn’t find the order button, or maybe you kept getting an error message.  Or, have you ever tried to order something by phone and been sent off to one of those lovely answering services and found yourself confused as to which button to push?  If you have, you probably remember the frustration you felt and you probably did not do business with that company again.  Don’t repeat those companies mistakes.  Make it easy for your customers to do business with you!

Make It Easy For Your Customer To Find You

Before your customers can do business with you, they need to be able to find you.  They may be looking for you or your company specifically, or they may be looking for any company that does what you do or offers what you offer. Sometimes, the customer isn’t sure what they’re looking for, but they will know when they find it.

In any of these cases, there is a good chance the customer will buy from you if they can find you – especially those who are looking for you specifically or who are looking for a company or product like yours.

There are many ways a customer can find you, but not every way will work with every type of customer. This is where it is important to do your homework and know your customers well.  If you know where your customers are looking, you can make sure you’re in the right place at the right time.

Make It Easy For Your Customer To Place An Order

Once your customer does find you, how easy will it be for them to place an order?  Is it as simple as a single phone call answered on the first ring by a live human being, or is it complicated with having to press the right button or worse, leave a message and hope for a return call?

What if your customers generally order online?  Are your products available for order this way?  If so, does it just require a couple clicks of the mouse and their mailing information and type of payment, or have you cluttered up the process with surveys and other unnecessary things?

When a customer is ready to place an order, they want to do it now and they want to do it fast.  People don’t have the patience today to sit on hold or click six times to get what they want.  You want to streamline your ordering process so that it is completely hassle free and easy enough for a five year old to understand and do.


Make It Easy For Your Customer To Get More Information

Not everyone will be ready to order from you the first time they find you.  Some people may need more information before they are willing to place an order – especially if that person is a potential large quantity buyer.

How easy it is for these people to get their questions answered will determine whether or not you make the sale. Put yourself in your customer’s shoes.  If you saw something that interested you, and you were considering making the purchase but you had a few questions, what would you do if you couldn’t get quick answers to your questions?

Most websites have FAQ’s.  But, many of them only deal with very basic questions and often, if a customer’s question isn’t on the list that customer will go elsewhere.   They leave because it becomes apparent that you or your company doesn’t care about their needs enough to find out ahead of time what their questions are (again, this has to do with doing your homework and knowing your customers well).  It leaves them with a feeling of being abandoned when they needed you most, so they don’t stick around.

This doesn’t just apply to websites, of course, but they do make a good example.  You should always make sure your customer can get the information they need to be able to come to the right decision about making the purchase.

The easiest way to influence your customers to buy from you and give you their repeat business is to make it easy for them to do business with you!

To your riches!

Kim

PS: If you’ve been considering investing in my product, “The Ultimate Get Rich Guide To Booklet Writing And Production…” it couldn’t be easier.  Click here now, and you won’t even have to pay the shipping!  The FREE shipping is, however, a temporary offer and is actually due to a glitch in my website’s ordering structure (yes, this is really true, and it WILL be corrected just as soon as I can get my coder to fix it!).  So, jump on this opportunity to save and grab yours now!  Click here!


PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

Five Websites That Can Help You Polish Up Your Grammar Fast!

Are you excited and ready to start writing your booklet manuscript but you’re worried that your grammar is a little rusty?  Here are five websites that can help you polish up your grammar fast!

1) Thesaurus.com – I use this website constantly. It is absolutely invaluable when you need to find an alternative word.

2) Interactive Quizzes – Instead of spending time on Facebook or surfing the net, you could become a grammar pro!  This is a fun site that will test what you know and teach you what you don’t.  A little time spent here each day will have your grammar ship-shape in no time!

3) Harper’s Online Writing Lab – This website is uncluttered, to the point and easy to use.  It covers all the basics.

4) Eleven Rules Of Writing – A quick review of these eleven rules will have you writing like a pro faster than you can say eleven rules of writing!

5) GMAT Sample Test – Want to know how good your grammar really is?  Got a little time to kill?  Take this 45 minute test (it’s timed!) and find out!  A fun way to discover what you know and what you don’t!

To your riches!

Kim

PS: Once you’re polished up your grammar skills and you’re ready to begin writing that manuscript, click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!

This Author Made A Bad Mistake – Twice!

A couple of days ago I spoke with an author who was very frustrated.  Some time ago she had hired an artist to do some artwork for her project, and the artist never started the work.  To make matters worse, this artist is a friend of hers.  Hiring friends is rarely ever a good idea.

Never Do Business With Friends

When you hire someone to help you with your booklet, whether it’s someone to take care of the layout and design, or the artwork, or the editing, or whatever, it’s best to hire a professional rather than a friend.  And if your friend is a professional, it’s best to find another professional.

While it’s only natural that you would like to turn your project over to a friend, there are too many things that could come up that might interfere with your friendship.  What if you thought your friend was going to help you as a favor, but your friend expected to be paid for the work?  What if your friend doesn’t do the job on time?  What if the job isn’t completed to your satisfaction?

There is an old saying that goes: Never do business with friends.  This may sound harsh, but when it comes to your business and your booklet, it’s good advice.

Looking At It From The Other Side

If the above hasn’t convinced you that you should not hire your friends to help you with your booklet or another aspect of your business, think about it from your friend’s point of view.

Your friend is in business, doing whatever they do, for the same reason you are – to make money. If they do agree to take on your project as a favor and not charge you, they may not be able to get to it right away.  They may have paying clients to take care of first.  After all, paying clients are the ones taking care of the bills and keeping food on the table.

Your friend might mean well, and they may take your project seriously, but when a client comes along who is paying them money, they would be wise to put that client’s project ahead of yours from a business standpoint. They may not want to do it, but business demands it.  You’re their friend, so naturally you’ll understand.  But, what if you need your project completed in a hurry to meet one of your client’s demands?

Why Family Is Even Worse

Trying to do business with friends is simply a bad idea.  And doing business with family is even worse.  It’s difficult to fire friends, but it’s impossible to fire family members.

If something goes wrong with your project or it isn’t completed on time, the ensuing argument can cause hard feelings and alienate you from each other, and possibly even from other family members.

Generally speaking, the more immediate the family member, the greater the chance for conflict. If you have a distant cousin who is willing to help you out, it may be worth a try.  But, a sibling or parent would probably not be a good choice, even if they have the skills.

Offering to pay a friend or family member their regular rate won’t necessarily keep you out of hot water either.  There are plenty of conflicts, other than payment, that can arise.

Unfortunately for the author in question, she decided to hire a family member to do her artwork when her friend failed to start the project.  She’s hoping to save some money, but time is money and if her family member fails to complete the project, the author will have lost out again.  Had she hired a professional in the first place, her work would have been on the market and she would be making money with it now.

To your riches!

Kim

PS: Would you like to be able to write and produce a booklet in two months or less that will sell like crazy and create a rush of cash-flow that floods your bank account?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

Quick Tip: How To Reap Riches From Criticism

We’ve all had someone burst our bubble at one time or another.  But, was that really their intention?  Often people give us their opinion, and we take it the wrong way.  As an author, you are probably very sensitive about your work.  But, most people are really trying to help.

Criticism can be a good thing – especially when it helps you to refine your products, customer service, or your overall way of doing business.  The plain and simple truth is we need criticism.  No matter the intent behind it, there is usually something good you can take away from it – even if nothing more than realizing that the person doing the criticizing doesn’t represent your audience.

Always try to take criticism constructively, even when you know it isn’t meant that way.  Ask yourself what you can learn from it and how it can help you to further your goals and grow your business.  Mine those riches!

To your riches!

Kim

PS: Before anyone can criticize your work, you need to have work for them to criticize.  Would you like to create your booklet the easy way?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post.  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

How To Grow Your Riches And Avoid Being A Hamster On A Wheel

When you step out to begin your booklet adventure, you are making the decision to become an entrepreneur – someone who is in charge of their own destiny rather than allowing others to decide it for them.  As an entrepreneur you will be faced with two paths in front of you every day. The first is the path to riches.  The second is the path to frustration and eventual burnout.

Your Business Activities – Good or Bad?

Every day you are faced with choices as to which activities you will do in your business.  The activities you choose will determine whether you succeed in reaping riches or not.

Some activities are very productive, while others are either less productive or non-productive from a business standpoint.  For example, writing your manuscript is productive.  Attending a seminar on how to hire personnel when you’re no where near ready to do that and may never wish to do so would be non-productive.  While the seminar does present a good business topic, it may not be a good topic for you at this point in time.

Trimming The Fat

Your ultimate goal in choosing your business activities, is to choose activities that will further your business along and help it to grow. An activity that doesn’t do that is better left off of your “to-do” list.

It’s easy to start a business.  But, creating a truly profitable one takes good decisions about the activities you do once the business is up and running. As you create your “to-do” list the night before, you should always ask yourself if everything on your list is really necessary and whether or not it will further you toward your goals.  Anything that isn’t necessary should be cut from the list, and the rest should be prioritized so that those activities that are most important will get done.

Where Are You Going?

Part of being able to make good decisions is to know where you are going, and you can’t know where you are going if you don’t have goals.  Therefore, you need to set some goals for your business.

How much money do you want to make over the next year?  How many booklets do you want to create?  Will you create other products as well?  If so, what will those products be and how many do you expect to sell?

Goals give you a way to measure your progress. Once you have goals, you’ll be able to know which activities will help you reach them.

The major players in the entrepreneurial arena are pros when it comes to setting goals and then choosing only those activities that help them reach those goals.  They know that choosing the right activities, partners, seminars, books and other educational materials is of vital importance to the growth of their business and their income.

Any entrepreneur or business person can keep busy.  But, the key to making real money and achieving success is choosing your activities wisely.  Otherwise, you might as well be a hamster on a wheel.

To your riches!

Kim

PS: Still thinking about writing that first booklet?  Not sure where to begin?  For educational materials that will put YOU on the fast track to success click here! (This would be a very productive decision!)

PPS: Don’t forget to subscribe to this blog by clicking on one of the links at the top right of this page so you never miss a single, important post.  Remember, it only takes ONE idea to start the riches flowing to you!  (And this is also another very productive decision!) Also, if you like this post please share it on your favorite social website.  Thanks!