Do you know what the single most important thing in your booklet business is? It might surprise you. It’s not your titles or how good your information is. It’s not how many booklets or other products you have to offer. In fact, the most important thing in your booklet business has little to do with your booklets. The most important thing to your business is the relationship you have with your customers.
From the moment someone shows interest in one of your titles, you begin to build a relationship with them. That relationship is forged in a variety of ways – in every contact you make with them – from your booklet and printed material to personal correspondence you may have with them.
Some would say that your customers are your most important business asset. This is only partially true. It’s your relationship with those customers that gets them to buy and creates your riches. It’s your relationship with them that cements the deal and devotes them to you as a business person and as an author.
Don’t try to create sales. Instead, create relationship, and the sales will follow!
To your riches!
PS: Before you can create relationships with customers, you need to have a reason for doing so – something to base that relationship on. In other words, you need a salable booklet that is ready for market. Would you like to do it the easy way? Click here!
PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post! Remember, it only takes ONE idea to start the riches flowing to you!