A booklet is more than paper and ink. It is thoughts, creativity, ideas and facts. And each of these can be expressed in a variety of ways. Paper and ink is only one of them.
E-books have been around for a few years now, and it doesn’t look like they’ll be disappearing any time soon. In fact, the popularity of the e-book is growing.
One thing about e-books that makes them so popular is that they (usually) cost less than a printed book. An e-book doesn’t require the physical elements of a printed book – paper and ink – and because it’s delivered electronically it doesn’t require postage either.
Another reason the e-book has risen in popularity is it’s length. E-books tend to be shorter than printed books. Most of the time they have fewer pages than the average book, and even when their page count is higher you’ll often find larger print and plenty of white space. This not only makes e-books easier to read on the computer, it also speeds up the assimilation of the material by the reader.
Booklets make wonderful e-books because they ARE shorter than books. Your booklet can be offered as an e-book (e-booklet) in it’s own right, or you can opt to give your audience a choice as to whether they would prefer printed hard copies or e-booklets.
The Audio Booklet
Another way you can offer your booklet to your audience is in audio format. This can be an MP3 which, like an e-book, can be downloaded on the computer, or it can be a physical product in CD format. Or, it could be both.
Audio booklets are great for those who don’t have time to sit down and read a booklet. But, there are some who actually prefer to listen rather than read either because this is their preferred method of assimilating information, or because of vision impairment, or simply because some people find it difficult to read on a computer for any length of time.
The Visual Booklet
With the availability of technology today, it’s possible for you to create a visual booklet. This might take the form of an online video, or a DVD.
There are some real advantages to creating visual booklets as opposed to only printed or audio formats. One advantage is that with a visual format, you can show as well as tell. You can get concepts and ideas across more easily because the audience doesn’t just read or hear the information. They can hear it and see it at the same time.
For example, if you’re giving information on how to train a dog to fetch, the audience won’t just read about throwing the stick, and they won’t just hear you tell them to throw the stick, they will see you throw the stick. You will be able to demonstrate for them exactly how to throw the stick and what to expect when they do.
While this is a simplified example, it gets the point across. Not all booklets are suitable for a visual format, but if yours is it is certainly worth considering.
E-booklets, audio booklets and visual booklets are not only different ways of offering your information to your audience, they can each become products in and of themselves, thereby expanding your product line with little to no extra work on your part.
But, of course, there’s nothing wrong with good old fashioned print either. When all is said and done, there’s still something exciting about the smell of fresh ink that permeates the air and stirs the heart of an author!
To your riches!
PS: Would you like to discover exactly how to create a printed booklet? For step-by-step instructions click here!
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