It happened again today. I received an email from some guru (how DO these people get my email address???) promising that if I attend their online webinar I’ll be told how to get my website on the first page of Google and my sales will soar. His webinar may very well tell me how to get my website on page one of Google, but let me set the record straight by saying that getting your website on page one of Google does NOT guarantee you will make any sales.
He would have been better off to simply promise his audience that they would get their website on the first page of Google (that isn’t difficult to do), and left it at that. Sales on someone else’s website is something that NO guru can control.
Building A Repoire With Your Audience Takes Time
That Guru made a promise that he will never be able to keep. His audience might see their number of visitors to their website soar, but that doesn’t mean their sales will.
How many times have you gone to a website and browsed but not purchased – Especially if you’ve never heard of that company or person before? People are particularly wary of who they buy from online. It takes time to build a repoire with your audience. People buy from people they know, like and trust.
How do you think that Guru’s audience will feel once their excitement dies down from all the traffic – when they finally realize that just getting traffic doesn’t guarantee sales?
Your Number One Goal
As an author and as a business person, your number one goal is NOT to make sales. Yes, you read that right. Sales is NOT your number one goal. Your number one goal is to be someone your customers feel they can trust.
That means giving your best information in a professional product that is delivered in a timely manner. It also means being honest about what you can deliver and what you can’t. It means being fair and treating your customers like people, not dollars.
There are many large companies today who spend millions of dollars on marketing their products, and their focus is on the money that marketing will bring in. They aren’t thinking about the individual PEOPLE who will see that marketing. They rely on their brand or their name because they’ve been around a while. But, we’ve seen many companies go out of business over the past few years – many of whom had been around for years.
Why Not Having A Brand Or Established Business Is A GOOD Thing
As a new booklet author, you don’t have a brand yet or a company that has been in business for many years, so you can’t rely on these things to bring in the big bucks. But, that’s a good thing. It means you’ll have to learn how to do it the right way – one customer at a time.
There is a right way and a wrong way to tell customers about your product. The guru mentioned above went about it the wrong way. He promised something he could never deliver because he will never have any control over someone else’s website. There is much more to selling from the internet than simply getting your website on the first page of Google. In fact, getting your website on the front page of Google can actually hurt your sales if you don’t know what you’re doing. But this guru isn’t concerned with that. He’s looking for the fast buck.
When you’re ready to offer your booklet to people, make sure you never promise more than you can deliver. It’s actually a good rule of thumb to under promise and over deliver. That means your product and delivery is even better than you said it would be. This will delight your customers and make them want to buy from you again.
Remember, your goal is to be worthy of your customers’ trust. If your customers feel they can trust you, sales WILL happen.
To your riches!
PS: Do you want to go about creating your booklet the right way so you’ll have a product that will sell when it’s finished? Click here!
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