When you start your booklet adventure, you’re doing more than just writing a booklet or starting a business. You are creating your reputation with your audience.
Your Cover Creates A First Impression
When you put your first booklet on the market, that booklet will give an impression to anyone who sees it. They will instantly form an opinion of your booklet just by seeing the cover. In that moment, they will decide whether they want to consider your booklet as something of interest to them, or move on to something else.
This is why having a professional cover is so important. Your cover creates that all important first impression, but you don’t want it to be the last impression. You want those people who were interested enough to look at your booklet’s cover to continue to consider it as something they need, and then make a purchase.
A Professional Layout Is Important Too
If your cover is professional and grabs attention, the next thing a prospective buyer will do is open the booklet to see what’s inside. They will want to know the contents of the booklet before they buy. But, they will also want to see a professional layout.
If you’re selling to individuals, they may not consciously think about the layout, but they will be able to tell if the layout isn’t professional. It’s one of those things where if it looks good, nobody notices. But, if it looks bad, everybody notices.
A quantity buyer will be particularly concerned with layout. If a potential quantity prospect sees anything less than a professional job, it will cost you that sale – a sale that you don’t want to lose!
Does Your Booklet Deliver On Its Promises?
When looking over the content of your booklet, your audience will be trying to figure out if your booklet delivers what it promises. If it does, and they were interested enough to get past the front cover, you’ve probably made a sale. But, if your booklet doesn’t deliver what it promised, you’ve not only lost the sale but you’ve lost the trust of your potential customers as well.
People only buy from people they know, like and trust. If you’ve lost their trust, they won’t be willing to buy from you in the future.
It’s your name and your reputation on the line. When your booklet is top notch and you’ve done your best to create a professional product that delivers what it promises, you won’t have any trouble making sales. Your audience will come to trust you and see you as an author worth paying attention to.
To your riches!
PS: Are you ready to get started on your booklet adventure? There is a right way and a wrong way to go about creating a booklet. If you want to avoid the pitfalls and come out a winner click here!
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