The font you use for your booklet’s cover and inside text matters greatly when it comes to sales. Your market is used to seeing a particular font in other publications, and that font will attract their attention as they are already familiar with it. Before deciding upon a font for your booklet, you should do a little research to get a good idea of the fonts being used in other publications they buy or subscribe to.
In addition to the font itself, you should also consider the size of the font. If your booklet is for readers over the age of 40, you will want to use a larger font to make it easier to read.
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