Why does one book make the best seller list, while another book written just as well in the same genre, doesn’t? Why does one author become rich and famous while another, who is equally talented, is never able to make enough money to leave their day job?
Good writing and talent are important, but they can only take you so far. The real answer to these questions has nothing to do with your ability to write a good sentence. The answer can be summed up in one word: presentation.
Presentation – It’s Not What You Think
Presentation is not what you think it is. It isn’t standing in front of a room full of decision makers and trying to talk them into a deal. And it isn’t what you wear.
Presentation is everything you are, and everything your product is, and everything your business is. In short, it’s the total package.
It’s The Little Details That Count
Creating a top notch product, which in this case is your booklet, is only a small fraction of your presentation. While you want your booklet to be good in both content and appearance, you don’t want to neglect all the other little details of your business.
One of those little details is your delivery method for your booklet. Another is how you deal with people over the phone. And then there’s the way you position and promote your booklet. It’s all a part of your overall presentation.
Macy’s vs. Nordstrom
When it comes right down to it, Macy’s and Nordstrom both sell clothing – many of the same brands. But, Nordstrom has done a better job with their presentation. It’s not the clothes they sell or even how they’re displayed. It’s the piano player and the upscale decor that give you a feeling of luxury when you walk into the store. It’s the cafe that offers organic and gourmet foods. It’s the total package that creates an almost indulgent experience.
The kind of presentation you create for your booklet and your business will depend upon your own style and the subject of your booklet. Your presentation might be serious, or it might be more upbeat and fun. It might be thrifty or somewhat lavish. But, whatever it is it should be professional, consistent, and authentic to who you are and what you do.
The right presentation is what gives you an edge. It’s that little bit of magic that makes things happen. It’s the secret nobody talks about, but all the pros know. Make yours the best it can be.
To your riches!
PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post! Remember, it only takes ONE idea to start the riches flowing to you! Also, if you like this post, please share it on your favorite social website. Thanks!