Monthly Archives: January 2010

A Short Story About Sex – Or – How To Find The Perfect Topic For Your Booklet

Often we make things much more difficult than they really are – such as searching for that perfect topic to write about.  You contemplate, come up with an idea, then throw it out thinking it isn’t good enough or you can’t figure out who would buy a booklet about that.  So, you begin contemplating again.

This process can go on for eternity if you let it, and nothing will ever be accomplished.  Here’s a short story about a client of mine and how I helped her overcome her own dilemma of what to write a booklet about.  I hope it will help you too!

A Short Story About Sex

A client of mine came to me one day and told me she wanted to write a booklet.  The idea really interested her, but she had no idea what to write about.  She didn’t own a business and didn’t feel she had any experience worth writing a booklet about.  She was a wife and mother who enjoyed cooking and gardening. I made several suggestions to her about possible titles within her scope of experience, but she considered the things she did too mundane to write about. Nothing I mentioned created that spark of excitement for her.

Then, one day, while having a casual conversation with this lady, I suddenly realized just what her true passion was.  Every time she talked about it her entire demeanor changed. Her face lit up as bright as the sun.  She smiled and laughed when she spoke.  Her speech became rapid, as if she couldn’t get the words out fast enough, and she just radiated joy. What did she love to talk about so much?  What was her true passion?  Sex!  So I suggested she write about that.  The idea was an instant hit with her, and she came up with a wonderful idea for a booklet about sex within the context of marriage.

For months the answer to this lady’s booklet dilemma lay right under her nose! She was simply too close to it to see it objectively.  The same thing is probably true for you.

What makes you radiate joy?  What gives you true happiness?  What do you love doing more than anything else?  What do you constantly talk about with your friends?  What have your friends told you that you talk too much about?  If you could do anything you wanted to right now, what would it be?

Ask yourself these questions.  Pay attention to what you focus on and think about most. This is how you’ll find the perfect topic for your booklet!

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

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How To Stay Motivated And Keep The Momentum Going So Your Riches Will Grow

When you start something new do you find it difficult to stay motivated after a while?  This is why people have such a hard time losing weight, or finishing a do-it-yourself project, or going to the gym every day.  It’s easy to start something when you’re excited about it.  But, sticking with it is another thing altogether.

A booklet business is no different.  When you come up with the idea for a booklet you’re excited and you can’t wait to start your booklet adventure.  But, after you’ve been in the game for a little while it’s easy to lose your momentum.  And, if you let things slip too far, pretty soon everything comes to a halt.  Here’s how to stay motivated and keep your momentum so you can go from success to success!

Pace Yourself

When you came up with the idea for your first booklet you probably had many things running through your mind.  You might have thought about selling your booklet in large quantities and seen yourself cashing a check for a large amount.  You may have envisioned giving talks to people interested in your subject.  Or, you might have considered creating spin-off booklets and other products to sell.  All of these things are very exciting, but once you dig in and get to work they can sometimes seem overwhelming – and that can cause you to lose your enthusiasm and momentum.

What you must do is pace yourself.  Realize that you can’t do everything all at once. Yes, you can sell your booklet in large quantities and give talks about your subject and create other products.  But, no, you won’t do it all in one day and it won’t happen instantly.  It’s a process and it’s ok to take it slow (but not too slow!  You don’t want to wait forever to get your riches!).

Be Flexible

When you create your booklet you are also creating your own publishing company.  Since it’s your company, you’re not on anyone else’s time clock. You are free to work as fast or as slow as you please to accomplish your goals.

You should set deadlines for yourself, but they should not be so rigid that you can’t change them when you need to.  Life happens to all of us, and you need to remain flexible.  Give yourself some breathing room and don’t beat yourself up if you can’t meet a deadline that you set for yourself or your business. Just set a new deadline that is reasonable given the circumstances, and work toward it.

Do Something

Pacing yourself and being flexible with your deadlines will take the stress off of you and help you to keep your momentum.  But, there’s one more thing you need to do in order to maintain your motivation and that is to keep moving forward.

You must continue to do something every day to accomplish your goals. You don’t have to do 10 or 20 different things every day – just one.  And if you can do more, great!  But, if you can’t then just do one thing, and at the end of the month you will have done at least 20 things to move forward and reach your goals.

The more you do, the more momentum you will achieve, and that will motivate you to do even more. And realize that each thing you do builds upon the last thing you did.  You are constructing something on a daily basis that will change your future.  It won’t happen in the blink of an eye, but if you keep at it you’ll be further ahead tomorrow than you are today.  And then where will you be a month from now?  A year from now?  Five years from now?  You will reach many milestones and goals in that time as long as you keep going, and every success will give you the motivation you need to reach the next one!

So get in the game today.  Dig in and do something, but be flexible and pace yourself.  Then, watch your business and your riches grow!

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  And if you like this post, please share it on your favorite social website.  Thanks!

Quick Tip: Add To Your Riches With Amazon’s Kindle

If you have given some thought to creating an e-booklet, you should consider getting your booklet on Amazon’s Kindle.  Kindle accepts many different kinds of content, from books to articles and everything in between.

You’ll need to have a completely finished e-booklet, with a nice layout and cover design.  And Amazon has the final say regarding the material they will accept.

Getting your e-booklet on Kindle won’t cost you a cent, and there are now thousands of people using the Kindle.  It’s just another way to add to your riches!

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

How To Leverage Your Booklet For The Most Riches

Do you know what leverage is?  Leverage is an advantage.  It is getting the most out of something.  Think of it as getting the most gain for the least amount of pain (pain being work!).

There are untold riches in a single booklet when you know how to leverage that booklet. And if you have more than one booklet, that’s even better!

Create Your Booklet Once And Sell It Forever

One way you gain leverage from your booklet is that you only have to write it once, yet you can sell it over and over again. This is a huge advantage over services businesses where you must perform a service and get paid for your time.  You can’t leverage your time because you only have 24 hours in a day and you can never give them all.  And you can’t sell the same hour over and over again.

But, there are many product businesses that also cannot be leveraged – such as selling crafts.  If you create a craft item and sell it, it’s gone forever and you must create a new one to sell the next time.  But, once your booklet is written, the work is done and you have a product that can be sold repeatedly.

One Booklet Equals Many Products

Another way you can create leverage from your booklet is to develop other products from it. For example, you might offer your booklet as a download, and then develop hard copies, a CD and an MP3 from the same booklet.  Now you have four different formats to offer your booklet in, and each one can be viewed as a separate product.

You see this all the time.  If you have ever visited any guru’s website, you’ll often see that they offer teleseminars and everyone who signs up gets either an MP3 or CD of the seminar at a later time.

Another thing you’ll often see one of these gurus do is offer a product in printed form, and then offer that same product in a CD format.  Why?  Because it adds value to their product.  They didn’t have to write any more content.  All they had to do was take the content that they already created and record it.

You can do this very same thing!  Once your manuscript is created, you can create different products from it without much, if any, additional work.

Leveraging Your Idea And Your Market With Spin-Offs

Finally, another way to leverage your booklet is to create spin-off products or a series from it. This is really leveraging your idea as well as your market, but you need that first booklet in order for this to happen.

When I created my first booklet, once it was selling and I had established my market, I created two spin-off titles from it that I knew would be of interest to that same market.  I now have a series of three booklets, and have since come up with ideas for several more booklets I can create within that series for that particular market.

Spin-off products include much more than just creating a series of booklets.  You might decide to create a workbook to go with your booklet, or you might create a DVD.  TV shows will create toys and other products as a spin-off, and often they’ll take a character or two from one show and create a spin-off show using those same characters.

With a spin-off product you will have some extra work to do, but it’s well worth the effort if you’ve already got an established market.

When you create a booklet, you should get as much leverage from it as you possibly can.  The more leverage you have, the more riches you’ll make!

Got an idea for leverage that I left out?  Please leave your comments below!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

17 Ways To Improve Your Writing And Make Your Booklets Shine

Good writing is essential to creating a salable booklet.  Here are 17 ways to improve your writing so that every booklet you write will shine!

1) Begin. You’ve got to start somewhere.  You may not like those first few sentences, but that’s ok.  Once you get going you can delete them.

2)  Keep A Notebook With You For Ideas. How often have you come up with an idea only to forget it a few minutes later?  Write them down!  Ideas are the first step to riches. Don’t lose them!

3)  Remember Who You’re Writing To. Try to see your reader in your mind.  Are they a mom?  Grandparent?  Doctor?  Fisherman?  Dog lover?  Seeing your reader will help you create writing that is personal to them, which results in more sales for you!

4)  Keep It Simple. Unless you’re writing a technical booklet, you want to keep your writing simple enough for a 5th grader to understand.  Most people are not sophisticated readers, and you’ll lose them if you’re not speaking their language.

5)  Read. Reading not only makes you a better writer, it sparks ideas!

6)  Write Daily. Practice makes perfect!

7)  Proofread Your Writing. You should do this several times to make sure it says what you want it to say.

8)  Have Someone Else Proofread Your Writing. Sometimes you’re just too close to your work to see it clearly.  Get a second opinion.

9)  Hire A Professional Editor. Unless you’re an editor, this is a good idea.  Not only will they make sure all your “i’s” are dotted and your “t’s” are crossed, but they’ll keep you from repeating words too often, suggest words that work better, and really polish up your manuscript!

10) Use A Dictionary And Thesaurus. These are available for free online and they can be your very best friend.  They will keep you from sounding redundant and give you just the right word just when you need it.

11)   Be Consistent In Your Point Of View. You don’t want to contradict yourself.

12)  Use Bullet Points For Lists. Don’t over-do this, but when you have a list it’s easier to read bullet points than a paragraph.

13)  Remember Your Purpose. Why are you writing this booklet?

14)  Give Yourself A Deadline. Deadlines help to create motivation and give you a sense of timing.  Without deadlines often the writing is never finished.

15)  Be Authentic. There’s only one you.  You are an original with your own unique style.  Let it shine through!

16)  Give Your Readers What They Want. It’s easy to include the things you think are important or necessary, but you must take into consideration what your readers really want.

17)  Know When To Quit. Your booklet will never be perfect, nor will it include every last detail about your subject.  When it’s good, it’s good enough.

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

The Big Secret That The Pros Know And You Don’t (HINT: It’s Not About The Writing)

Why does one book make the best seller list, while another book written just as well in the same genre, doesn’t?  Why does one author become rich and famous while another, who is equally talented, is never able to make enough money to leave their day job?

Good writing and talent are important, but they can only take you so far. The real answer to these questions has nothing to do with your ability to write a good sentence.  The answer can be summed up in one word: presentation.

Presentation – It’s Not What You Think

Presentation is not what you think it is.  It isn’t standing in front of a room full of decision makers and trying to talk them into a deal.  And it isn’t what you wear.

Presentation is everything you are, and everything your product is, and everything your business is.  In short, it’s the total package.

It’s The Little Details That Count

Creating a top notch product, which in this case is your booklet, is only a small fraction of your presentation.  While you want your booklet to be good in both content and appearance, you don’t want to neglect all the other little details of your business.

One of those little details is your delivery method for your booklet.  Another is how you deal with people over the phone.  And then there’s the way you position and promote your booklet.  It’s all a part of your overall presentation.

Macy’s vs. Nordstrom

When it comes right down to it, Macy’s and Nordstrom both sell clothing – many of the same brands.  But, Nordstrom has done a better job with their presentation.  It’s not the clothes they sell or even how they’re displayed.  It’s the piano player and the upscale decor that give you a feeling of luxury when you walk into the store.  It’s the cafe that offers organic and gourmet foods.  It’s the total package that creates an almost indulgent experience.

The kind of presentation you create for your booklet and your business will depend upon your own style and the subject of your booklet. Your presentation might be serious, or it might be more upbeat and fun.  It might be thrifty or somewhat lavish.  But, whatever it is it should be professional, consistent, and authentic to who you are and what you do.

The right presentation is what gives you an edge.  It’s that little bit of magic that makes things happen.  It’s the secret nobody talks about, but all the pros know.  Make yours the best it can be.

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

Quick Tip: How To Unlock The Door To Riches

No matter where you are in your booklet adventure you should always be looking ahead.  Riches come from ideas, and ideas are everywhere.

It might be difficult for you to think beyond your first booklet right now, but that’s exactly what you need to do.  One booklet will bring you riches, a series will bring you more, and booklets plus other products will bring you mega riches.  Your riches will grow in direct proportion to your business, and it all starts with an idea.

Keep your eyes and ears open for new ideas.  Ideas are the key that unlocks the door to riches.  Write them down as soon as you get them and then act on them when the time is right.  This is how you open the door.  When you do, your business and your riches will grow!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!