When you came up with a topic for your booklet, you probably did it off the top of your head and from your own experience. But, how well do you really know your subject matter?
In order to successfully reap riches from your product, you need to know that product well. Since you’re an author and your product is your booklet, you need to know your subject matter inside and out.
Look Beyond Your Experience
Having personal experience with your subject matter is a very good start to really understanding it. This is why it’s best to write from personal experience. But, everyone’s experience is a little different. If you have two chess players playing together, each one’s experience and thoughts about that experience will be different.
What you need to do as an author is not only look at your own experience, but look deeper and try to get a broader view of your subject. Your own view is narrow and limited, regardless of how many years experience you have. You want the total picture, or as much of it as you can possibly get.
The Only Reason They Will Buy From You
Going deeper into your subject matter and knowing it from a broader viewpoint is extremely important because it helps you define how your booklet will help the reader. If you can’t tell your audience how your booklet will help them, they won’t be interested.
Your audience will be interested in buying your booklet for one reason only. They want to know what’s in it for them. They want to know how your booklet will improve their life or help them change their circumstances. They won’t care about your personal experience very much. They may not even be able to relate to that. This doesn’t mean your own experience doesn’t count. It does. It just means that you shouldn’t focus on it too much or make it the only thing you draw your information from.
What It Really Boils Down To
What it really boils down to is knowing your product. When you have a thorough understanding of your subject matter and you know all the angles, or at least several of them, it gives you something to bring to the table. It gives the impression that you know your stuff and therefore your booklet must be good and worth investing a few dollars in.
When you take the time to research and discover other angles with your subject, even if you don’t include them in your booklet, it adds to your expertise. You can then use that expertise in a variety of ways – from creating other booklets to making sales.
Knowing your product – your booklet’s subject matter – inside and out is fundamental to being a successful booklet author. Look beyond your own experience and try to get a sense of the bigger picture. It will only add to your riches.
To your riches!
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