Monthly Archives: December 2009

17 Must-Do’s To Boost Your Booklet Riches In 2010

This is it!  2009 is over.  It’s time to look ahead.  Here are 17 things to strive for in the new year that will help your booklet business grow!

1) If you haven’t done it already – Write Your Booklet Manuscript! You can’t reap riches from something that doesn’t exist.  This is your first step.  Nothing else happens until it’s done!

2) Ignore Your Fear And Get Out There. Fear is a killer. It will kill your ideas, your motivation and your momentum.  Don’t let fear stop you!  Remember, there’s nothing to fear but fear itself!

3) Increase Your Visibility. The more people there are who discover you, the more people there are to buy your booklet.

4) Come Up With New Titles To Offer Your Audience. If they like the first booklet they purchased from you, chances are they’ll come back for more!

5) Come Up With New Product Ideas To Offer Your Audience. How about a CD?  An E-book?  A Workbook?  A DVD?

6) Stay Current In Your Subject. Read all you can.  Attend workshops if they’re offered.  Research online.  This keeps you at the top of your game and lends you credibility as an expert.

7) Be Generous With Your Readers. The more you give, the more you get (but don’t give just for this reason!).  Always give them your best, and deliver more than you promise.

8) Embrace Your Passion And Write From Your Heart. Even when you’re writing non-fiction, you need to love what you’re writing about.  If you don’t really care, why should your reader?

9) Take Time To Celebrate The Little Victories Along The Way. Did you make a sale of just one booklet?  Rejoice!  Somebody thought enough of what you wrote to pay you for it!  More sales are sure to follow!

10) Dream. This is how you come up with goals and new ideas!

11) Strive For Excellence In All You Do. You won’t always hit the mark, of course, but if you’re not striving for excellence you’ll be settling for mediocrity.

12) Do At Least One Thing Everyday To Bring You Closer To Your Goals. Make one phone call.  Write one email. Tell one person about your booklet.  And if you can do more than one thing – do it!

13) Respect Your Time And Expect Others To Do The Same. Time is your most valuable resource.  Use it to get you from where you are to where you want to be!

14) Be Accountable. If you say you’ll do it – do it!

15) Be Responsible. Remember that whatever you put out into the world stays there forever!

16) Adapt. Make changes where and when you need to.  If you are too ridgid in your plans and unwilling to bend, it will cost you opportunities.

17) Have Fun! If you love to write, and you’re writing about your passion, your booklet business should be a source of great pleasure and satisfaction for you.

Would you like to add something to the list?  Please leave your comments below!

All my best for a happy (and rich!) new year!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

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How To Take Care Of Your Fans So They Remain Devoted To You

Imagine this.  A high profile celebrity whom you like or admire is on twitter.  You join twitter and follow that celebrity.  For some time you enjoy reading their tweets and learning more about them and what they’re doing.  Then, one day you discover that the celebrity hasn’t been tweeting at all.  They hired someone else to do it for them. How would you feel?

If you’re like most fans you would probably feel let down, maybe even betrayed by the celebrity.  This is exactly how millions of fans felt when the media released the names of several stars who hire other people to tweet for them.

What does this have to do with booklets?  I’m glad you asked!

You Are A Celebrity

When you write a booklet and put it on the market, you become a celebrity to your readers.  If your readers are true fans (and you will have some) they will want to know more about you. They will form opinions of you based on what you have written, and any information they can find about you – online or off.

You owe these fans your attention and respect. Without them you wouldn’t have an audience for your booklet(s), and you wouldn’t be able to make money doing what you love.  Your fans are vital to your livelihood.

Be Available

As a celebrity author, you need to be available to your fans in some way.  20 years ago your fans might have written you a letter and hoped for a response.  But, today the game has changed.

With the internet, people expect to be able to find information about you and to connect with you in some way. You might provide an email address they can write to, or you might be visible through some kind of social media such as facebook, twitter, or a blog platform.  How you choose to connect with your fans is up to you, but you need to have a connection.

Be Authentic

Being available to your fans is only half of your responsibility to them.  You must also be authentic.  This means that it is really YOU communicating with them.  If it isn’t you, then they should know that.  But, it’s best if it is you, because you are the one they want to get in touch with and get to know.

Being authentic also means that you’re giving your fans real information.  You need to be the real deal all the way. This will keep your audience loyal to you.  They’ll know that they can get in touch with YOU, and that when they do they’ll get real information they can use.  And they will come to you again and again.

Don’t hide from your audience.  Embrace them!  Let them get to know you, and always give them your best!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social network.  Thanks!

Quick Tip: How To Make A Serious Subject Entertaining

I am officially declaring Tuesday as Tip Day for those of you who prefer shorter posts.  Here is your quick tip for today:

One way to make your booklet enticing to readers is by making it entertaining – especially if you’re dealing with serious subject matter.  And an easy way to do this is to make your booklet read like a comic strip.

For example, if you were writing a booklet to tell children who have been diagnosed with diabetes about the disease, you might write your booklet like a comic strip.  It would be informational in nature, but with a twist of humor and fun.

This idea could be used with just about any kind of booklet in any category, from house-training your puppy to weight loss to gardening.

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

Three Simple Rules For Creating A Top-Notch Booklet That Sells

Creating a booklet as a salable product is as easy as 1-2-3 when you follow these three simple rules!

Make It Short

A booklet is a small publication.  That’s its edge.  That’s what gives it power over a full length book.  It’s more in depth than a short article, but far less so than a book.

If your booklet is too long, it’s a book.  That’s ok if writing a book is your intention, but then you lose the power of a booklet.

Few people read books today.  The average american never gets past the first chapter.  In fact, statistics have shown that only about 2% of Americans ever finish a book.

This is why booklets are appreciated.  They’re a quick, short read.  It gives the reader information almost instantly, without having to sift through tons of pages to find what they really need.

Make It Complete

Although your booklet is a short publication, it should still be complete.  Just as a sentence is a complete thought, your booklet should be a complete read.  You don’t need to give every last detail about your subject.  That’s what books are for.  But, you should give enough information so that the reader is able to take that information and apply it to their own life in some way.

A book is made of several chapters.  Think of a booklet as just one of those chapters. It’s complete in and of itself.  It may be an overview of the entire subject, pulling out the most important details, or it may focus on one aspect of the subject and give concentrated, more detailed information in that specific area.

Make It Professional

Unless you’re a professional who does layout and artwork for others, it’s best to leave the design and layout of your booklet to someone who does this for a living.

Of course, you can direct this person as to what you want the finished product to look like.  In fact, it’s best if you do because even the best artist or designer will have difficulty coming up with just the right look if they’re trying to work from a blank slate. Their goal is to please you, and in order to do that they’ll need YOUR input.

Your goal is to have a professional product to offer your market.  You don’t want to cut corners in any area that will affect your product’s professionalism. You want a top-notch booklet inside and out!

Make it short, make it complete, and make it professional, and you’ll have a top-notch booklet that makes you a winner!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

11 Free Tools To Help You Write A Better Booklet

Even the most savvy writer must continue to hone their craft in order to stay sharp.  As a booklet author, it is especially important that you continue to polish your skills so that your booklets grab your audience’s attention and speak to them with bold clarity.

Here are 11 free tools you can use to help you write a better booklet.

Grammar Girl – Not sure whether to use who or whom?  Don’t know if something will affect you or effect you?  Grammar Girl to the rescue!  This is a great website that offers short, simple, easy to remember tips to help you write like a pro!

Using English Punctuation Correctly – Should you use a hyphen or a dash?  A semi-colon or a colon?  You’ll find the answer here.  This web page will give you a quick rundown of punctuation rules.

Guide To Grammar And Writing – This is a fantastic, easy to navigate, website that covers everything from sentence structure to writer’s block!  If you have a writing problem, you’ll probably solve it here!

Style Guide – Brief and to the point, you’ll find information here about things like jargon and tone that you may not find on other sites.

Technical Writing – Are you writing a technical style booklet?  This website is for you!

Common Errors In English Usage – Literally an A-Z list of common errors.  Very useful!

Visuwords – This website is like a thesaurus but it gives you a diagram instead of a definition. Type in a word and several other, associated words will come up with it in an interesting web of colored circles.  This could prove useful for writer’s block by helping you see other alternatives in a diverse and unique sort of way.

Visual Dictionary – Do you need to see a picture of the definition of a word?  This website can help!  This is really useful if you’re writing about something technical or you just need to get in image in your mind so you can put it into words.

Orangoo Free Spell Check – Don’t have a spell checker and need to check the spelling in your manuscript?  Copy and paste it here.  This site is easy to use and will even check the spelling of the text on your website for you!

Word Web – A  downloadable dictionary and thesaurus for your computer.

Word Counter – This is just cool!  Use this tool to find any words in your text that you have over-used, or to find keywords within your text.  Just copy and paste in your text.

Got a free resource or tool you would like to add?  Please leave your comments below!

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

How To Make Every Word Of Your Booklet Manuscript Count

When you write your booklet manuscript, the idea is to keep it short.  That means you need to make every word count.  It’s more important for your readers to understand your writing than it is for you to be clever and cute or artsy.

Why Reading Your Manuscript Is Important

When your booklet manuscript is finished you need to read it over more than once, and you should read it out loud to yourself several times.  This will help you find those sentences that don’t quite work, or those words that don’t convey the message you want them to.

Because your booklet is giving a small amount of information, as opposed to a book, you want to make sure that your information is crystal clear and easy to follow.

A Free Tool You Can Use To Help You

It’s a good idea to use a dictionary and thesaurus when you write your manuscript.  You can find these online for free.  A good one is www.dictionary.com.  You’ll find both a dictionary and a thesaurus there.

While the dictionary will give you the meaning of a word, the thesaurus will give you other words that have the same or a similar meaning as the word you’re looking up.  This gives you more words to play with and keeps you from being monotonous in your writing, while at the same time it helps you to be able to pinpoint exactly what you mean.

For example, if you’re looking up the word jump, you will also find the words leap and hop in the thesaurus as well.  Now all you have to decide is whether the lazy brown fox jumped over the log, leaped over the log, or hopped over the log.  Or maybe he sprang over it, or bounced over it.  Each word gives the sentence a little different meaning and creates a slightly different picture for the reader.

How To Write A Life Changing Manuscript

One question you need to ask yourself is what do you want your audience to do when they have finished reading your booklet. For example, if your booklet is about raising chickens in your backyard, you might want the reader to understand why raising chickens in their backyard is a good thing to do, and you will want to tell them how to build a chicken coop, what kind of chickens to buy, how to feed the chickens, and how to keep them safe from other animals that might prey upon them.   If that is your goal for the reader, then you should be checking your manuscript to be sure the reader will be able to do that without fail after they have read your booklet.

Your booklet should give the reader some action to do.  That’s what makes the read exciting and it will keep them coming back for more, because when your reader can take your information and apply it to their life in some way, it becomes life changing.

Don’t worry about writing perfect prose in your manuscript.  It doesn’t need to be artsy.  It just needs to be clear and easy to follow.  Make every word count!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

Don’t Wait Until It’s Too Late

Just a short story today to give you some food for thought…..

Last night as I was out doing my laps at the mall, I ran into a friend and discovered that she owns a private gym.  She invited me to join her there whenever I could, as often as I could.  Her timing was perfect as I was planning to join a gym today.  So, I took her up on her offer and called her this evening, ready for a more intense workout.  But, she wasn’t going to be there tonight.  She told me she had been there all day, and it was too bad I hadn’t called earlier.  And so it was another night of exercise at the mall for me.

There’s a lesson in this story which applies to you and your booklets, and it’s simply this – don’t wait until it’s too late. I thought about calling my friend in the morning and doing my workout first, before I got busy with other things, but I kept putting it off until it was too late.

No matter where you are in your booklet business there are opportunities waiting for you to discover them and take advantage of them. Those opportunities won’t last forever. Grab them NOW!  Get them while they’re staring you in the face because if you wait, they’ll be gone.

I’ll get another chance to join my friend at her gym, but you may not get another chance to seal that deal, or say yes to that offer, or get your booklet into Mr. Bigwig’s hands.  Take that opportunity today and you won’t kick yourself later!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!