You’ve got a fantastic idea for a booklet and you just know it’s going to be a top seller. Great! But, you need to ask yourself one question. Why would anyone want to read your booklet?
What’s In It For Me?
No matter what kind of product a business has on the market, the question people will always ask themselves is “What’s in it for me?” In other words, they want to know why they should consider purchasing that product.
In the case of your booklet, the answer should be somewhat obvious. The answer is that your audience is receiving information that they want or need. Your job is to make sure that the information truly is what they want or need.
Why It’s Not About Price
Most of the time, when a product doesn’t sell it isn’t because of the price – unless it’s too low. If you price your booklet too low nobody will believe the information inside has any value and they won’t be inclined to buy.
When a product doesn’t sell, it’s usually a marketing issue. Either the market isn’t interested in the product (because they asked themselves what’s in it for them and they couldn’t get a satisfactory answer), or the company selling the product isn’t marketing it properly. Both of these issues can be solved with a little research.
Do Your Homework
It’s important to do your homework before you write your booklet. You must be able to answer the question, “Why should I read your booklet?” Think of a person from your target market. Imagine that person in your mind and hear them asking you that question. What will you tell them?
Whatever your answer is, begin with that and work from there. As you go you’ll find many reasons why people will want or need your information. Even after your manuscript is finished and your booklets are printed, you’ll continue to discover answers to this question. Those answers will help you with both your marketing and writing future booklets.
People have choices when it comes to your booklet. They can buy it, they can buy something else, and they can buy nothing at all. By asking yourself why people would want to buy your booklet (as opposed to buying something else or nothing), it helps you create a booklet people will want and you will be able to market it successfully.
To your riches!
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