Your manuscript is finished and edited. What’s next? Production – and this phase can literally make or break your sales. Why? Because just as you wouldn’t go to a business meeting with a high powered executive in jeans, your booklet shouldn’t be under-dressed when it’s presented either.
Perception Is All That Counts
Reality means nothing. Perception is everything. Your booklet may contain the best information available anywhere, online or off, but if that information isn’t presented between a professionally designed front and back cover, and if that information isn’t formated correctly inside your booklet, nobody will ever bother to read it.
Your booklet should be dressed for success so that every time it is presented to someone, or every time someone happens upon it (as in the case of en e-booklet), they aren’t turned away by what appears to be a homespun product.
Your Booklet Represents You
In the booklet publishing business, you’ll find that 99% of the time you don’t meet with your prospective buyers face to face. Most of your deals and sales will be done by phone or over the internet. But, before anyone will be willing to buy from you, they’ll want to see what they’ll be paying for.
Your prospects will see your booklet, either in e-form or in printed form. But, they’ll probably never get the chance to meet you in person. This means that your booklet represents you. It gives an impression of who you are – whether you’re a professional or just someone with a hobby who is trying to make a little money.
Your booklet is a direct extension of you, and it will literally make people decide whether or not they want to do business with you based on how your booklet looks.
First Impressions Are Everything
First impressions are everything. Your booklet should be as professional as you can possibly make it. That doesn’t necessarily mean you have to go with all the bells and whistles you’re offered during the production process, but it does mean having something that is attractive to the eye and that is well put together.
You want to avoid having a product that looks like you printed it yourself on your home printer. Your goal is to have something that a company would be proud to put their name on, or something that will be attractive to your prospective audience.
Remember, it doesn’t matter how good your information is. What matters is how good your intended audience thinks your information is – and they’ll base that on the appearance of your booklet subconsciously, from the moment they first lay eyes on it. Dress your booklet for success, and you’ll find success comes to you!
To your riches!
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