Monthly Archives: October 2009

How To Get Your Market To Snap Up Your Booklets Like Hotcakes

Do you value your writing?  Do you believe your booklet is or will be of value to someone?  Knowing your work has value is an important step in your getting from an idea to the actual sales of your booklet.  But, there is something that is even more important than what you think about your booklet, and that is what your market thinks of it.

Is Your Booklet Too Personal?

It doesn’t matter how good you think your booklet is, if your market doesn’t think it’s good or doesn’t believe it’s for them, your booklet won’t sell. If you’re writing about a passion you have, and you’re writing about it from a very personal perspective, you may not be able to reach your target audience.

Everyone has their own unique perspective of any given situation or circumstance.  But, we also share some similarities within a given situation or circumstance.

For example, consider two brides preparing for their wedding day.  Each will have unique circumstances regarding what they want and can afford for their wedding, who will attend, the date, time and place for the ceremony, etc.

If you were going to write a booklet about creating the perfect wedding, and you wrote the booklet about your own experience, it might be difficult for your audience to relate.

Make It About Them

Now let’s take our example above and rewrite it from a wider perspective.  Instead of writing about your own experience, you might write that booklet based on your experience, but with alot more wiggle room.

In other words, your bookelt isn’t so tightly written that it’s only about your own narrow perspective.  It leaves room for your audience to come up with ideas of their own and glean something from your writing that’s personal to them.

Your booklet shouldn’t be about your perfect wedding or even your idea of what that should be.  Your booklet should help the bride come up with her own idea of what the perfect wedding is for her. You should give her plenty of food for thought and ideas, perhaps a page or two for writing those thoughts and ideas, maybe some budgeting tips, and ideas for romantic places for having the wedding and/or honeymoon.

The Sad Truth

The wedding booklet example above is an extreme example, but it illustrates the point.  When you create a booklet it should be all about your audience – their needs and wants, not yours.  You may have some wonderful insight regarding your topic, but you must be careful to tailor it to your market rather than writing solely from your own perspective.

That isn’t to say your perspective won’t color your writing.  It will and it should.  You just don’t want it to be so strong that nobody can relate to it.  Nobody cares about your writing more than you do, and the sad truth is that people won’t buy your booklet because it’s good. People will buy your booklet because it’s about them in some way.

Consider the Lord Of The Rings trilogy.  The stories are a work of fiction, and the circumstances were not real, so why were the movies such a hit at the box office?  Yes, marketing did play a huge role in that, but there have been plenty of well marketed movies that didn’t fare so well.  So, what was it?

It was the audience’s ability to relate to the characters.  We may not be going through the exact same circumstances but we feel the same emotions. Watching the main character with his friend, and seeing the bond between them and how courageous they both were gives us hope for our own circumstances.  It’s something we can relate to.

In the same way your audience needs to be able to relate to your booklet.  They must believe it was created just for them. When they do they’ll snap your booklets up like hotcakes!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon or the social website of your choice.  Thanks!

This Mistake Will Cost You Time And Money – Are You Guilty Of Making It?

Your work time is important.  You need time to think about what to write, and time to actually write.  You need time to come up with production ideas, and time to talk with prospective buyers.  In essence, You need time to run your booklet business, and you can’t do it when you’re constantly interrupted – either by your own doing or by those around you.

Plan Your Work Time

From the very start of your booklet adventure, you must decide when you will work. It’s ok to start part time.  You might choose to only work an hour each day, five days a week in the beginning.  Or, you might choose to work eight hours a day five days a week, working full time.  Either way is fine, and so is anything in between.

Choosing the days and hours you will work helps you to define how your day will look.  When you know that you will be working Monday through Friday from 9am to noon, you know that you won’t be available for anything else during that time.  This allows you to plan your time so that you can get your work done.  It also allows you to plan your fun, or other things outside of work that you want or need to do.

As the sole owner of your booklet business you probably work from home, and one of the main problems with that is that most people who attempt self employment from home don’t know how to structure or plan their day so that it is productive. This is why so many businesses fail and so many business owners go back to their old job working for someone else.

Stick To Your Plan

Once you know what days and hours you will work, you must stick to your plan and actually work.  Work time doesn’t mean that you talk to your friends on the phone, surf the internet or get in touch with your Facebook friends.  These kinds of activities suck the productive time out of you like a vampire sucking blood.  Spending your time on these activities instead of working shifts your focus, making it more difficult for you to get your work done even if you want to get back to it.

Save all your non-work activities for your off hours.  Use your working hours for building your business and your future.  Whenever you’re tempted to do something during your work hours that is not a work related activity, just imagine that activity costing you money – because it is! You just don’t realize it.

How To Curtail Outside Interruptions

Sometimes, in spite of your best efforts, you will be interrupted by others when you’re working.  Interruptions cost you time and make it difficult to get back on track.  One study showed that it takes the average person 20 minutes to pick up where they left off after an interruption occurred.  That’s 20 minutes lost forever, plus the time the actual interruption took! If you’re working part time, that really cuts into your day and sucks up your productivity!

People who interrupt your productivity need to know exactly when your working hours are, and when it’s ok to talk with you or call you.  Your friends and family don’t mean to interrupt.  They just don’t know what your working parameters are.  They may think that because you’re at home, you’re available.  They don’t realize that you need time simply to concentrate on what you’re doing. After all, you’re at home.  You can do as you please.  This means they think they can talk to you now and you can work later.  It’s up to you to tell them that you can’t, and why.

Being constantly interrupted is not only frustrating, it’s non-productive and costs you time and money.  Don’t make the mistake of allowing yourself or others to interrupt your work time except in the case of a true emergency.  Choose your working hours and then guard them carefully.  Your riches depend on it!

To your riches,

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or another social website of your choice.  Thanks!

What Will Your Booklet Business Be When It Grows Up?

When you decide to create your first booklet, your focus is very narrow.  You think about the writing, the finished copies and the sales.  You imagine the checks coming in.  And that’s good, but if you can widen your focus even just a little and try to see beyond that first booklet, you just might catch a glimpse of a future that is far richer than you ever could have dreamed.

Where Do You Want To Be 12 Months From Now?

If you’re just beginning your first booklet, you’ve got an advantage.  You have the opportunity to start from scratch and build your business from the ground up to be exactly the way you want it to be.

But, even if you’re working on your 10th booklet, you can still look ahead and make decisions for what you really want to do and where you really want your business to be in the next 12 months or the next three to five years.

Most people don’t give much thought to what they really want.  They go to a mundane, boring job day after day so they can keep food on the table and pay their rent, or mortgage, and their bills.  That is their life and they’ve accepted it and made their peace with it.  But, that doesn’t have to be your existence if you don’t want it to be.

How NOT To Get Caught Up In The Daily Grind

Any business, even a booklet business, can become a mundane existence if you only concentrate on the work in front of you. You must take some time to think about your future and the future of your business.  You must take time to plan and make goals for yourself so that you’re constantly striving to achieve something.

When you have no goals to work toward, you get caught up in the daily grind and it becomes monotonous.  Goals create excitement and passion.  They keep you going.  And it isn’t because of the thrill of achieving them, although it is a good feeling to accomplish something you set out to do.  It’s because they bring rewards with them when they are met.

When you take time to think about your future and make plans and create goals, you are building the kind of business and future that you want.  It isn’t left up to chance.  You are in the drivers seat, and you decide where you want to go.

You must be an active participant in planning your future and the future of your booklet business. You must decide what you want.  When you do, you’ll achieve your goals and have what you desire.  But, if you don’t, you’ll simply go from day to day, dealing with whatever comes up.  It will be a never ending grind because you won’t feel like you’re working toward something.

So, What Will Your Business Be When It Grows Up?

Make some time to plan today.  Don’t wait.  If you do you’re putting your future and your dreams on hold.  Think about your writing and your business.  Maybe you haven’t even thought of writing a booklet as a business, but it is.

Your booklet is your product.  Since you’ll be selling that product for profit, you have a business.  Define its parameters today. How big do you want it to become?  Do you want to create just one booklet and build your business around it?  Or do you want to create many booklets?  Will you only sell booklets or will you create other products too?  Will you work from home, or do you see yourself in an office long term?

And, while you’re at it, think about what you want from your business for yourself.  The whole reason of being in business for yourself in the first place is to achieve your dreams. If you can’t do that, then you might as well be trading hours for dollars in some dismal, gray cubical somewhere.

So, what do you want?  Yes, more money, but how much more?  $10,000 a year?  $50,000?  $200,000?  A million or more?  Don’t be afraid to dream big.  Go for it!  Decide what you want.  Once you do, then ask yourself what kind of business you need to build to achieve that goal.

You truly can have whatever you want.  Just figure out what you want, plan and create the goals you need to get there, and then get started and watch your business grow!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon, or the social website of your choice.  Thanks!

10 Ideas To Help You Come Out A Winner When You’re Thinking Of Going In A New Direction

What do you do when you have a booklet, or a series of booklets that you’ve been marketing and doing well with, and you want to go in a new direction, creating new booklets for a completely different market?  This can be a tough decision, especially when you’re really passionate about your new idea.  But, it can be done and if it’s handled properly, it can bring in even more riches for you!

Here are some ideas to help you navigate this decision so that you come out a winner!

1) The first thing you must consider is the booklet or booklets you have been doing well with. This is your current income stream and therefore you should continue making this product or products available.  If you don’t, you won’t have the income to bring your new idea to fruition.

2) With your current booklet going like gangbusters, the next thing you should ask yourself is whether your new idea could fit within your current market. This would give you a new product to offer those who already have your other booklets.

3) If your new idea can be marketed to your current audience, that makes your marketing easier.  You already know how to reach this market.

4) Another advantage of being able to sell your new idea to your current market is that since they have bought from you before, it is safe to assume that a majority of them will buy from you again.

5) If your new idea is not marketable to your current audience, for example if your current audience is working mothers and you want to write a booklet for motorcycle enthusiasts, you must consider the amount of time that you have put into your current marketing in order to make and keep it successful. Will marketing to a new audience take away from the successful marketing you’ve been doing already?  And, will you have enough time to devote to marketing your new booklet?

6) Count the cost. Very little marketing is actually free.  Even marketing that might seem to be free will cost you in time.  Can you afford to market to both audiences?

7) If your audiences are vastly different, you probably won’t be able to successfully market your booklets under the same business umbrella.  You may need to create a second business for your new booklets, or you may need to create some kind of division within your current business to accomodate your new passion.

8) Always look for the simplest, most cost and time effective way to do things. If it’s too complicated, find a way to make it easier.  If you can’t it might not be worth doing.  In the case of your new idea, if it’s going to make things in your business much more complicated, it will end up complicating your life.  Make sure that you can add your new idea to your current schedule of things to do without having to make too many sacrifices long term.

9) Consider your new market. Is it larger than your current one?  Are you likely to gain even greater benefits by marketing to the new market than you are to the old one?

10) How will the new market enrich and enlarge your business overall?

When you take these things into consideration, you’ll be well on your way to making the best possible decision as to whether you should pursue your new interest now or wait until a later time, and the best way to go about it.

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious or StumbleUpon, or the social website of your choice.  Thanks!

The Secret Of Exceptional Success – It’s Not What You Think

Have you ever looked at someone who is successful in business or in life and thought they were simply lucky?  Many people view those who are more successful than they are as having some kind of advantage or luck, but actually the opposite is usually true.  Successful people often have had great obstacles they had to overcome in order to achieve the success they now enjoy.

Life Is An Obstacle Course

Nobody skates through life problem free.  We all have obstacles in our lives that we must overcome.  It may be some kind of disablity, such as dyslexia, or it may be a fear, such as the fear of public speaking.  It may be some kind of unforseen circumstance such as a divorce or job loss.

No matter what your personal obstacle is, you need to gather your strength and determine that you won’t let it beat you. You need to decide that you will rise above it – no matter what it takes.  If you let it stop you, you’ll never achieve your dreams.

Successful people don’t allow circumstances to overwhelm them.  While they may feel overwhelmed or emotional about a situation for a time, they know they can’t let it destroy them.  They know that at some point, and preferably sooner rather than later, they need to move on from it and continue working toward their goals.

Time Is Precious – Go For It!

Another misperception people have about the wildly successful is that they have some kind of education or special expertise that has placed them where they are.  The truth is that often these people learn the ropes as they go.  They have a goal, and they don’t sit around waiting until they know all they need to before they start.  They just begin.

Time is precious for all of us, and if you waste time waiting for the perfect moment to begin striving for your goals you’ll find that moment never arrives.  There will always be just one more thing you’ll need to do before you’re ready.

The Real Secret Of Success

The real secret of exceptional success isn’t found in eduction or knowledge or expertise.  It isn’t found in some magical formula or luck or advantage either.  The real secret to success is found in the willingness to do things other people won’t do.

Most people talk rather than act.  They don’t really want to do anything.  It’s easier to wish and complain than it is to make a change.

The majority of people will never write a booklet, although most would tell you they have a great idea for a book. It’s fair to assume they’ll poo poo the idea of a booklet, but they won’t write a book either.  It will forever remain an unreachable dream for them.

Of the handful of people who do actually write a booklet, most will never get beyond the writing stage.  The manuscript will sit because they don’t want to do what it takes to get to the next phase.

Success in the booklet business is a progression of unending events.  It’s like an adventure.  You can’t stop.  You must continue moving forward.  Do what others won’t do.  Writing that booklet is a great place to begin.

Don’t worry about what you don’t know.  You’ll discover once you get started that you don’t need to know it all.  You just need to know enough to get you through this moment so you can progress to the next one.  And, once you’re in the moment you’ll find that the last moment prepared you for this one.

Do whatever it takes.  You have what you need.  Just begin!

To your riches!

Kim

PS: Don’t forget to subscribe by clicking on one of the links at the top right of this page so you never miss a single, important post.  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon, or another social website of your choice.  Thanks!

Why Booklets Are The Best Choice For Businesses Looking To Market Their Products And Services

It is said that the average consumer sees between 4,000 and 5,000 different marketing messages every day.  These come in many different forms, from advertising on billboards and buses to television and movies to printed materials.  Marketing and advertising are everywhere.  You can’t escape it.

With all this “noise” going on around us, you would think most consumers would simply tune it out.  And for the most part they do.  But, they will read or listen to some of it when it interests them.  And that’s where your booklet comes in!

Catalogs Are Out – Magalogs Are In

The days of sending catalogs to consumers is quickly becoming a thing of the past.  Consumers today are more interested in information, which is why more companies are sending magalogs (magazine + catalog = magalog).  These publications don’t just showcase the company’s products – they also give the consumer valued information.

Your booklet may not be a magalog, but it serves a similar purpose for your large quantity buyer.  It gives information to the consumer – information that is in some way related to your quantity buyer’s product or company.

Newsflash!  Consumers Don’t Like Reading Ads

Recently, a Custom Publishing Council poll proved that 74% of consumers would rather get information from an interesting article than from an advertisement (did they really need to do a poll to figure that one out?  Who likes to read ads?).

As obvious as this result is, that statistic can be helpful to you when you’re talking with quantity buyers. Your booklet is an information product – one that their customer base will be interested in.

Your quantity buyer can offer that booklet to their customers in a variety of ways, and their customers will gladly accept the booklet and even share it with their family and friends.   The booklet may be customized inside and out for your buyer, further enticing them to make the purchase.

Printed Publications Trump Electronic Versions

Another statistic that may not be so obvious, is that 59% of consumers prefer to read printed publications, as opposed to only 36% who will read electronic publications.

These statistics clearly communicate that consumers are more likely to read information that is interesting to them, and that is printed.

The information contained in your booklet will be interesting to your target market – the same target market your quantity buyer wants to reach.  And if your booklet is sent to that target market in printed form, they will most likely read it.  All that’s left to be done is whatever customization your buyer needs from you, and they might even take care of that on their own if they are with a large company and have in house printing available to them.

Your booklet is exactly what businesses are looking for – they just don’t know it yet.  It’s got interesting information, it’s printable and can be customized to suit any company’s needs, and best of all it’s far less expensive to produce than a large publication such as a magalog.  Why not do those businesses a favor and offer them your booklet?

To your riches!

Kim

PS: Don’t forget to click on of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon or the social website of your choice.  Thanks!

Is Your Booklet Dressed For Success?

Your manuscript is finished and edited.  What’s next?  Production – and this phase can literally make or break your sales.  Why?  Because just as you wouldn’t go to a business meeting with a high powered executive in jeans, your booklet shouldn’t be under-dressed when it’s presented either.

Perception Is All That Counts

Reality means nothing.  Perception is everything.  Your booklet may contain the best information available anywhere, online or off, but if that information isn’t presented between a professionally designed front and back cover, and if that information isn’t formated correctly inside your booklet, nobody will ever bother to read it.

Your booklet should be dressed for success so that every time it is presented to someone, or every time someone happens upon it (as in the case of en e-booklet), they aren’t turned away by what appears to be a homespun product.

Your Booklet Represents You

In the booklet publishing business, you’ll find that 99% of the time you don’t meet with your prospective buyers face to face.  Most of your deals and sales will be done by phone or over the internet.  But, before anyone will be willing to buy from you, they’ll want to see what they’ll be paying for.

Your prospects will see your booklet, either in e-form or in printed form.  But, they’ll probably never get the chance to meet you in person.  This means that your booklet represents you.  It gives an impression of who you are – whether you’re a professional or just someone with a hobby who is trying to make a little money.

Your booklet is a direct extension of you, and it will literally make people decide whether or not they want to do business with you based on how your booklet looks.

First Impressions Are Everything

First impressions are everything.  Your booklet should be as professional as you can possibly make it.  That doesn’t necessarily mean you have to go with all the bells and whistles you’re offered during the production process, but it does mean having something that is attractive to the eye and that is well put together.

You want to avoid having a product that looks like you printed it yourself on your home printer.  Your goal is to have something that a company would be proud to put their name on, or something that will be attractive to your prospective audience.

Remember, it doesn’t matter how good your information is.  What matters is how good your intended audience thinks your information is – and they’ll base that on the appearance of your booklet subconsciously, from the moment they first lay eyes on it.  Dress your booklet for success, and you’ll find success comes to you!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon or another social website of your choice.  Thanks!