How many times has this happened to you – someone says they’ll call you, or they plan to get together with you, and they don’t follow through? Too many times to count, right?
Unfortunately, in our society today, this is a common occurrence. In fact, it’s so common that it’s become the norm. People say one thing, and do another. They don’t follow through. It doesn’t matter whether it’s your neighbor, your best friend, or the top executive at a mega corporation.
You can use this to your advantage.
It Starts With You
Knowing that most people won’t follow through gives you the opportunity to do the opposite. It gives you the chance to stand out from the crowd and be remembered because you are true to your word.
Think about this. When you’re talking with that executive and you tell him you’ll call him back tomorrow, he may be thinking, “Sure. I’ve heard that one before,” even though he tells you he’ll be looking forward to your call. When you actually do call him back, he’ll be happily surprised. This is a great way to begin a business relationship.
Even in business most people do not do what they promise. Sales people fail to follow up with prospects or show up for appointments on time. Top executives don’t return calls, and the list goes on. If you make the decision – a true conscious effort – to do the opposite, you will stand out as someone with integrity and this can make you a fortune!
Integrity is good for your reputation as a business person. It lets people know that they can trust you, and trust is extremely important in business. People do business with people they trust, and they avoid the people they don’t.
Beating Your Competitors
Following through and doing what you promise also gives you a HUGE advantage over your competition. Who is your competition? Anyone else who wants money from your prospect – whether or not they have a similar product to yours.
In today’s economy, people and businesses alike are carefully watching every penny they spend. Your ultimate goal is to get them to spend their money on your product – your booklet.
To do this, you must be faithful and true in your follow up. You must do what you promise. Chances are your competition won’t. This means you’re the one who will be remembered or favored when the funds become available to make a purchase. You will have endeared yourself to your prospect.
This is such an easy thing to do. It’s amazing how many people miss it – and suffer the consequences of lost sales.
Business Imitates Life
What’s good for your business is often good for your life too. If you can be trusted to follow up in your business, and that carries over into your personal life, it will strengthen your personal relationships as well as your business relationships.
When your personal relationships are healthy, it makes you happy and gives you a sense of balance. This carries over to your business in a couple of very positive ways.
First, when your personal life is going well it gives you the freedom you need to focus on your business. It’s difficult to conduct business when your personal life is a mess. As humans, we tend to focus on the negative. When our lives are mostly positive we’re better able to function in all areas – business and personal.
And second, when those we have a personal relationship with know that we are someone who has integrity and does what we promise, they will be much more willing and likely to recommend us or our product to others they know if and when the opportunity arises.
Conduct yourself with integrity in your personal life and in business. Do what you promise. It matters. Without integrity, you’ll be just like everyone else – broke!
To your riches!
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