Booklet writing is all about getting your message out to your market in a fast and efficient manner. It is fast and efficient for you, and fast and efficient for your readers. A booklet is not a mini book. It is not written like a book, and it doesn’t have the volume that a book contains.
The KISS Principle Re-Explained
When you create a booklet, you want to keep it short and simple. This is the “KISS” principle for booklet authors. Your booklet should be a short work unto itself, able to stand alone. It must convey a clear, tightly focused message. It should not give every last detail – only the most important ones. And your booklet should be simple to understand, as well as simple in design.
Keep It Short
Sometimes it is difficult for authors to keep it short. They have so much they want to say. But, in the case of booklets, you must discipline yourself to be brief. Brevity is a major selling factor of booklets. It is what sets them apart from books. If you could get the information you needed by reading 20 pages, would you really want to read 200?
Keeping your booklet short, however, applies to more than just the number of pages. You also want to keep your paragraphs short. Because, generally speaking, a booklet has a smaller page size than a book, the longer paragraphs you find in a book will overwhelm the pages of your booklet. In fact, a paragraph from a single page in a book could take up more than one page of your booklet. Therefore you must consider the space you have in your booklet and create your paragraphs accordingly.
Keeping it short also applies to your sentences and your words. Short sentences are easier to read, and this makes your booklet both a fast and efficient read for your audience. The same applies to your words. If you’re using alot of big, complex words, you’ll probably lose most of your audience. They won’t understand what you’re trying to tell them and this means they won’t buy from you again.
Why Simple Is Better
Short and simple go hand in hand. By keeping your booklet’s length, paragraph, sentences and words short, you’re automatically keeping it simple. But, simplicity goes beyond the length and grammar of your booklet. You also want to keep your booklet’s design and construction simple. That’s not to say you can’t have color or glossy pages if you want them, or that your booklet has to have some kind of plain Jane look to it. But, it does mean that your booklet has a simplicity to it that makes it easy for people to understand it’s concept. They know from looking at it what it is, and they don’t expect anything in depth or complex.
A simple design means an uncluttered cover with a clear title. It means the colors on the cover don’t clash and are appropriate for your subject. It means your design is eye appealing, not eye assaulting.
Remember the “KISS” principle when you create your next booklet. When you do, your booklet will be created and on the market fast, and your audience will be excited to have such good information at their fingertips.
To your riches!
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