Cd’s And Podcasts – A Faster Way To Get To Market

Are you someone who doesn’t like to write?  Or maybe, in spite of how quickly you can put a booklet together, you are looking for an even faster way to get your information on the market.  If that’s the case, an audio booklet – a cd or podcast, might just be the solution for you!

Cd’s And Podcasts

If you can talk into a telephone, you can create a cd or podcast.  And within about an hour’s time, you can have a recording that is ready for duplication and publication.  There’s no faster way to get your information on the market.

Some people actually prefer cd’s and/or podcasts to a printed booklet.  It’s easy to listen to a cd when you’re driving, or a podcast when you’re out for your early morning jog.  Cd’s and podcasts lend themselves well to our busy lifestyle.

The Benefits Of Cd’s

One of the biggest benefits of having your information on Cd as opposed to only in a booklet is that you can charge more for the Cd, even though it will cost you virtually nothing to produce.  And, if you have a printed hard copy in booklet form, you can package the two together and sell them at an even higher price.

Another advantage of having your information on Cd is that it gives your customers or clients another option for getting your information.  It’s nice to have a choice.  And, if you find that your Cd’s far outsell your printed booklets, you can always let the booklet go out of print and only sell the information in Cd format.

Podcast Pros and Cons

Podcasts don’t provide the same advantages that a Cd does.  Podcasts are downloaded online, and therefore are usually offered at a much lower price or for free.  But, podcasts have their place too.  Some people would rather buy a podcast than a Cd or booklet, because they can put the podcast directly into their player and they don’t have to carry a Cd around with them.  They may also be attracted to the lower price of the podcast.

Not all booklets lend themselves to the audio format.  For example, if your booklet contains recipes it should be printed as a booklet.  But, if your information can be related and understood verbally, then the Cd or podcast format might be an option for you.

The Best Way To Offer Your Information

If possible, the best way to offer your information is in all three formats.  This gives your customers or clients more choices and increases your chance of a sale.  But, if you don’t like to write or your don’t have the money to produce hard copies, an audio format will allow you to publish your information and get it on the market fast.

To your riches!

Kim

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