You’ve read it here more than once, and you’ve probably heard it other places too. Good enough is good enough. But, what does that mean? And more importantly, what doesn’t that mean?
Good Enough Is Good Enough
Good enough simply means that you’ve done all you can do for now. You’ve done your best. It’s not perfect, but it’s good. It means that you put your best effort into your work – you have created something good.
Most people don’t have very high standards. They don’t know and can’t tell the difference between fair, good and excellent. When it comes to booklets, books, and other publications, what people are really looking for is information that meets their needs. If your information fits that bill, if it gives people what they want, it is good enough.
When Good Enough Is NOT Good Enough
Lately, it seems the professional writing world is creating work that is far below what the standard used to be. It’s one thing for the public to accept work that’s not perfect, but it’s quite another for the professionals creating it to let anything less than their best go to press. This does not mean that you should continually obssess over every word. The work needs to be completed at some point, and preferably sooner than later, in order for you to be compensated for your efforts. But, it does mean that you put some care into what you write about, and you make sure that every i is dotted and every t is crossed.
You don’t have to be a genius to write a booklet. You don’t even need to be a great writer. You just need to be good, and you need to care about what you create and allow into the marketplace with your name on it. If you slap something together and don’t bother to proofread it or have it edited, it will look like it. Your public may never even know exactly why they don’t like their work. They may not be able to put their finger on the reason they don’t want to buy from you. For them, it may just be a feeling or simply disinterest. Either way, it’s death to your riches.
Good Isn’t Perfect
Your booklet should be written and produced with care. You should make certain that you have included the right information, and that it is presented in a professional manner. The appearance of your booklet should likewise be professional and pleasing to look at. And your work should not be full of errors and typos as is so common in published works today.
Good enough is good enough, but only when it’s your best effort. Do your best to create a professional product, and then go to press. There will always be something more you could have added or some little mistake you missed, but this is simply a fact of being human. Your work will never be perfect, but that’s ok. Perfection isn’t necessary for success. Your booklet just needs to be good.
To your riches!
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