Have you heard the saying, “Don’t put all your eggs in one basket?” This applies to publishing in a HUGE way, and its concept is crucial to making real money with your booklet.
How Money Works
Part of gaining real wealth is understanding how money flows. There are millions of hard working people on this planet – good, honest people who get up and go to work everyday, who are broke. Why? They don’t understand how money works.
Money doesn’t care who you are. It doesn’t care whether you’re honest or evil, rich or poor, black or white, male or female. Money has no conscience and no agenda. It’s just a resource like water or soil. And, like any resource, there are many different ways to access and use it.
This is what most people fail to understand. They have a job which gives them a paycheck. That job is one way, one channel for money to flow to them. And for most people that’s the only way that money comes to them. In this case, their “eggs” are their time and skills. Their “basket” is their job. They rely solely on that job to provide for them and their families. Whatever the job pays them, that is how much money they have.
The Publishing Perspective
Now, let’s use the job example above and apply it to your booklet, because many authors make the same mistake that most other people make. As an author and booklet publisher, you own a business. And, if you treat that business the same way that most people treat their jobs, you’re not going to have the wealth that you dreamed of before you started out on your booklet adventure. Your “eggs” are your booklets. And, your “basket” is the methods you use for publishing and selling those booklets. The biggest advantage you have as an author and booklet publisher is the opportunity to diversify your publishing and sales methods. If you fail to do this your business will remain small and your wallet will remain empty.
If you write and publish a booklet for one specific market and you sell it via one specific method, you’ve got one channel for money to come to you. And this is how many authors operate their publishing business. To their mind, they have one product, one audience and one way of getting that product to their audience. But, running your booklet publishing business this way will not create wealth. It will create a small trickle of money that flows to you – a little here, a little there – like a leaky faucet that drips a little at a time. What you want is for that faucet to be turned on all the way so that the money flows out hard and continuously.
What you need to do is sit down and have a good brainstorming session. You must come up with ways to diversify your booklet’s format and your sales methods.
There are two basic ways to sell booklets – online and off. But, you need to look beyond the basics. An author who wants to sell their booklet online may only offer that booklet in a PDF format. This author is missing out on the riches that they could be receiving if they also offered their booklet in RTF, LRF, PDB, Plain Text, HTML, and other publishing formats. If they just looked a little deeper, they would discover that there are many other “baskets” to put their “eggs” into. These publishing formats will create opportunities for sales that the author would not have had otherwise.
When you look at your own booklet business, look deeper. Don’t think of your business as simply one booklet being sold one way. Don’t put all your eggs in one basket. Diversify. Create different methods for publishing your booklet and making sales. Turn that faucet on full tilt!
To your riches!
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