If it hasn’t happened to you yet, it will. It might happen at the grocery store, or at the playground while you’re watching your children or grandchildren. It can happen on the bus or subway, or while you’re shopping at the mall. It might even happen while you’re traveling on vacation. What is it? It’s when someone asks you what you do for a living. Do you know how to answer them?
A Simple Answer
As a booklet author you wear many hats. You’re a writer and publisher, an advertiser and marketer, a salesman and negotiator. You might even be an employer, a consultant or a public speaker. How can you possibly express all of this to the person who asks you what you do? And worse yet, you must express it in a way that is brief.
The truth is, nobody really cares about everything you do. Most people are just curious and are looking for a simple, basic answer.
Start With The Basics
When you talk to people about what you do, you should start with the basics. This means you answer their question with the root of what you do. You are an author or a writer about a particular subject. That is what your business is built upon. You might say, “I’m a writer. I write about using natural methods to relieve allergies.” This gives a basic, overall kind of explanation while at the same time pinpointing your expertise.
The Next Step
Many people will be satisfied with your basic answer. But, sometimes they will want more information. It may be that they have allergies and are looking for help. Or, they might be an allergy specialist who is interested in knowing more about your information. If they ask for more specific information, you should give it to them. But, do it one bite at a time. You don’t want to overwhelm them. For example, they might ask who you write for or what you write about allergies. In this case you could answer, “I write booklets about natural allergy relief for doctors to give to their patients.”
Getting It Down Pat And Why It’s So Important
From the time you have your first booklet on the market, you need to know what to tell people when they ask you what you do. You should put together an answer that is brief, but that tells people what you write about. Why is this so important? Because unless the person asking you has told you who they are and why they’re asking, you don’t know.
It’s easy to assume, during the course of friendly conversation while standing in line at the grocery store or chatting with the person next to you on the bus, that they are just curious. And they may be. But, they may be someone with the clout to make a large quantity purchase from you, or they may know someone who might be interested. They could also be interested in purchasing a copy for themselves, and if they do they may make future purchases from you down the road and refer you to their friends and family.
Some professionals create what’s called an elevator speech, and they develop different versions of it to fit different situations. But, you’ll never be able to create a speech to fit every situation because you can never know ahead of time just where someone else is coming from or why they’re interested in what you write.
A better way to handle it is to start with the basics and build from there, giving only the information the person needs to know or might be truly interested in. You don’t need to memorize an elevator speech, but you should know how to tell someone the basics of what you do, and you should be able to give them more information easily if they need it. This may come naturally to you, or it may require some thought on your part and a little practice. But, it’s of vital importance because you just never know who you’ll meet next time you go out to dinner or go on a cruise.
Give some serious thought to how you will respond the next time someone asks you what you do. Don’t leave it to chance. Your answer just might take you down the road to riches!
To your riches!
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