Are you concerned that nobody will be interested in buying your booklet because you’re an unknown? Every author has to start with their first manuscript. Nobody is born a known author. But, there is an easy way to gain credibility right from the start, which will make people want your information because they’ll view you as the best source to get it from.
It’s Not About What You Say
Your credibility has little to do with your booklet or with what you say about it. It also has little to do with what you say about yourself. Nobody really cares about how long you’ve studied or been in your particular field, nor do they care about your experience or your degrees. Sure, those things are important. They do show your expertise. But, there are plenty of people with expertise who have no credibility as experts.
So, what is it, then, that gives you credibility? It’s what other people say about you. Other people’s words about you will have more weight in the minds of the public than your own words will, especially when you’re an unknown.
Piggybacking On Someone Else’s Credibility
While all words spoken or written about you or your work are important, the words of a few are really your goal. These chosen few are those who are already specialists or experts with an elevated status in the eyes of the public, and more specifically, your market. They may work in a field that is related to your booklet’s topic, or they may work in a completely unrelated field yet have clout through their association or their status. These people have the credibility you need, and if they say your booklet is excellent, then your booklet will be thought of as excellent. If they say you are a genius for bringing something new to the table, their word is as good as gold. These people can literally stuff your bank account with money just by what they say about you or your work.
As a new author, you’d be foolish to try to build credibility on your own when you can have someone who already has credibility vouch for you. This gives you instant credibility. It doesn’t mean your work isn’t really that good or that you don’t deserve credibility. You should always strive to put your best into every booklet you create, or any other product you produce. What this is, is a short-cut to riches. If someone credits you and your work doesn’t stand on its own, you’ll eventually lose credibility. But, if it does, you’ll simply keep the credibility that you received from the person who gave it to you.
Individuals Aren’t the Only Ones Who Can Lend Credibility
Can’t think of any individuals that might be willing to lend credibility to your booklet? Individuals are not the only ones who can lend credibility to you. You can also gain it through a business, association or corporation as long as the entity is publicly known. This doesn’t mean that the company or association needs to be famous world wide. It does mean that the entity should be well known and well respected within your particular market.
The Key To Making Instant Credibility Work For You
The key to making instant credibility work is choosing the right people to give it to you. These people are not going to come looking for you. You’ve got to seek them out. But, you’re not looking for just anyone who is well known or famous. You’re looking for those who are respected and well known within your market. For example, if your booklet is about how to grow roses, one type of entity you might want to pursue is associations having to do with gardening, and specifically roses. An entity you would not want to pursue is a retailer that sells roses. The first is considered an expert source, the second is not.
When it comes to your credibility and expert status, you don’t have to start from scratch. Find those who already have credibility and are willing to lend some to you. When you do, you’ll skyrocket your sales!
To your riches!
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