When you decide to create a booklet, chances are you’ll do it because of what having that booklet on the market means to you – notoriety, money, working where you want to when you want to, having more freedom to do as you please, living a better lifestyle. But, before you can have what you want, you must give your readers what they want.
Who Are You Trying To Please?
If you write a booklet only to please yourself, your readers will know. A booklet created only for the purpose of making a profit will be lacking in that certain something that connects with the reader. You may give all the facts in your booklet correctly, but something will be missing. The reader may not quite be able to figure out just what it is, but they will sense it. What’s missing is your concern for the reader and their needs or wants. If you fail to fulfill this on any level, they won’t want to buy from you.
What Your Readers Want
In order to please your readers you must make a connection with them. This means knowing what they want or need from you in the way of content, and then not only giving them that, but going above and beyond to give them something more than what they require. This is how you ‘wow’ your readers and keep them coming back for more. It becomes obvious to them very quickly that you know what you’re talking about, you know them and you know what they want or need.
For example, if you were to create a booklet about infant care for new mothers, you would want to do a little more than just cover the basics. Anyone who has had a baby could give the new mother tips on how to care for her newborn. You need to make a special connection with her. So, in addition to feeding, bathing, sleeping, and entertaining her newborn, you might also include a special section just for her about new mother care. This special section might tell her how to make sure she gets enough rest, how to divide her time when she has other children at home who also need her attention, how to make sure the laundry gets done and the meals get cooked, and how to avoid becoming overwhelmed. This special section of your booklet lets the new mom know that you created the booklet with her in mind.
No matter what kind of booklet you decide to write, you must make a connection with your readers. Show them that you understand what they’re going through, what they need or what they want. When you give your readers what they want, you will get what you want!
To your riches,
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