Monthly Archives: April 2009

What Copyright Has To Do With Riches

You’ve worked hard to create your booklet manuscript.  Should you copyright it?  According to some experts you should.  Others will tell you it isn’t necessary.  So, should you copyright your work or not?  The answer is – it depends.

Not All Booklets Need A Copyright

While you might be inclined to jump right into getting a copyright on your booklet the moment your manuscript is done for fear of someone else stealing your work, you should ask yourself first how you plan to use that booklet.  Will this booklet be used to bring you income, notoriety, or both?

If you’re hoping only to gain notoriety, it might be best NOT to copyright your booklet.  Why?  Because this allows others to share your work.  You might stipulate that your work can be shared as long as your by line remains with it, or your author information so that you will get the credit you deserve.  But, if you want to gain notoriety as an expert a copyright can actually work against you.

Allowing people to freely share your work can work in your favor by getting your name out to those who might never have heard about you otherwise.  If you have other booklets and products which you sell, those who liked your copyright free booklet will be inclined to buy your other items.

When A Copyright Is Necessary

You should copyright your booklet if you plan to sell it and you don’t want anyone else to be able to claim it as their own work.  Now, having a copyright won’t stop the true pirate from stealing, but if you catch him you will have legal grounds for prosecution.

The internet is an easy place for people to pirate the works of others, and if you don’t want your work shared without permission or sold without you making a profit from it, then a copyright is your only protection.  Be aware, however, that if someone from a country other than your own steals your work, you may have a very difficult time prosecuting them.

Copyrighting your work can bring you riches by protecting your work and making you the only source from which to obtain a copy.  It can also hinder your riches by not allowing your work to be shared freely.  Only you can decide which way is best, depending upon what you need your booklet to accomplish for you.

To your riches!


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How To Keep Your Writing Skills Sharp In Between Projects

Booklets are a great opportunity for writers to become authors, but once you are a booklet author you don’t want to rest on your laurels.  You still need to keep your writing skills sharpened because you never know when you’ll get the idea for another project, or when someone will come to you and want your help with their project (in exchange for a hefty sum!).  You’ll also need those writing skills for marketing your booklet.

The First Rule For Keeping Your Writing Skills Sharp

In order not to lose your edge with your writing and keep your skills refined, the first rule to follow is to write something every day or as often as you possibly can.  If you write a booklet and you haven’t written anything in years, you may find getting started a little difficult.  But, once you get rolling the writing will get easier.  When your manuscript is completed, if you stop writing until you get the idea for another project, you will find it difficult to get started again.

Writing every day keeps your mind exercised in the craft, and it will come much more easily to you when you really need it for another manuscript or other project.

What To Write To Keep Your Skills Sharpened

You don’t need to write page after page every day in order to keep your writing honed to perfection.  A little bit will do just fine.  And if you write a little every day, not only will your skills stay sharp, they will continue to improve!  Here are a few ideas you can use to make sure that when you start your next booklet or project, you’re writing is polished and ready to go.

1) Keep a journal. You can write as little as a paragraph each day.  In doing so, you may even spark ideas for booklets you would like to write.

2) Write a blog. Blog posts don’t have to be lengthy, and you can create a blog on any subject you wish.  You don’t have to make your blog public if you don’t want to.  You can keep it private and only use it for the purpose of keeping your writing skills sharp.

3) Write articles. There are many websites that will allow you to write articles, and this is an excellent way to keep your writing tuned up and professional.  You can write articles on any subject you wish.  Most sites don’t pay you to write articles, but a handful of them will.  You can also write articles for clients on some sites, and these will pay you.

4) Write letters or email. While it isn’t quite the same as writing a blog or articles where you choose a topic, even letters and email will force you to think about what you are writing and can be a good exercise.

The writers who rake in the riches are professional, and the professionals write everyday.  If you want what they have, you should do what they do!

To your riches!


PS:  WEBSITE UPDATE – After a month long absence my coder has finally gotten in touch with me again.  He is finally making the changes I requested of him and we should have this website done shortly (I hope!).  This has been one very long, drawn out ordeal but I’ve learned quite a lot through it – mainly that I’ll be using a different coder next time!  Stay tuned….

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How To Avoid Writer’s Remorse

It’s a fact – what goes into print stays around forever.   This is true whether yours is a physically printed hard copy, or strictly an online ebooklet.  Because your words have permanence, you need to be careful about what you write.  Even if you could collect every hard copy you have ever sold, or somehow take back every ebooklet from everyone’s computer who has ever downloaded a copy from you, the damage would already be done because you cant’ wipe away the memory of those who have already read your information and been affected by it.  Here’s how to avoid writer’s remorse.

Check Your Facts

When you present facts in your booklet, make sure they are from a reputable source and that they are true.  It only takes one person who is knowledgable about your subject to discredit you if your facts are incorrect.  It is a good idea to list your sources so that readers know how you got your information and if they don’t believe you they can look up the information for themselves.

Avoid Making Examples Out Of Real People

If you’re writing a booklet about divorce, it is a bad idea to use your ex-spouse by name in your booklet to make a point.  While it’s ok to mention that you have been through a divorce and that gives you credibility for writing the booklet, it is not ok to name names.  Not only could you be sued for doing so, but it makes you look bad as a writer and as a person.  It makes you appear vindictive, angry, and possibly petty – none of which is conducive to making the sale.  It is much better to handle topics related to your own experience in an impartial manner without naming names.

This applies to any and every topic, the only exception might be if you were writing about a long dead criminal, such as Jesse James, who has gone down in history as being a bad guy.  Even in this case, however, you would still want to be certain that your facts are accurate.

Never Give Less Than Your Best

As a writer and booklet author, you should always make sure that what you are writing is your very best work.  That means your facts are straight, your information has been well researched if needed, and your information is as clear and timely as possible.  Never put anything that is second rate on the market.  If you do your public will know it and you’ll kick yourself later.  Every time you publish you are committing that work to permanence.  You might be able to revise it later, but you won’t be able to erase any negativity you created with your work from people’s minds.  Always remember this when you write.

To your riches!


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Selling Booklets – How To Avoid The Kiss Of Death

Do you know what the kiss of death is for a writer?  It’s being boring.  No matter how great your information is, if it isn’t presented to your market in an interesting way they won’t bite.  Today, more than ever, it is important to get your market’s attention, and if you bore them you’ve lost them forever.  Here is how to grab their attention.

Your Front Cover – Attention Getter Or Snoozer?

It can’t be stressed enough that your front cover is the first thing a potential buyer sees, whether they are looking at a physical copy of your booklet, or an online photo.  Your cover must compel the reader to want to read what’s inside.  It should NOT say, “psssst!  Over here.  Take a look at this.  You might just find something of interest here.”  Instead, your cover should SCREEEEEEEEEEEAM, “HEY!  YOU!!!  THIS IS FOR YOU!  THIS IS WHAT YOU HAVE BEEN LOOKING FOR!  RIGHT HERE!  YOU NEED THIS!  YOU WANT THIS!  YOU GOTTA HAVE THIS!  IF YOU DON’T, YOU’ll KICK YOURSELF FOR PASSING IT UP!”

Every aspect of your cover, from your title, to any photos or artwork you include, to your cover’s colors, should make the potential reader want to know what’s inside.  If they don’t care about what’s on the cover, they won’t care about the content inside either.

Your Content – Does It Deliver And Hold Attention?

Your front cover will create a certain expectation in your potential reader.  Once the reader opens your booklet, that expectation should be met, and if at all possible you should deliver more than is expected.  Giving your readers something extra is a good will gesture on your part and makes them like and trust you.  Your readers will know that they will always get more than their money’s worth when they buy from you.

Giving your readers more than they bargained for is only half the equation, however.  If you give them more information than they expected but it bores them to death, they won’t come back for more.  You must present that information in a way that is compelling and engaging, and that won’t put them to sleep.  This means avoiding long, drawn out sentences and large blocks of text.  It means writing snappier and getting your ideas across in as concise a manner as you possibly can.  It may also mean adding design elements to your pages for eye appeal.

Your Back Cover Counts Too

Your booklet’s back cover is nearly as important as your front cover.  It should be attractive, and any text on your back cover should be interesting to read.  That text may not only appear on your back cover, but you can use it online as a short description of your booklet – so it had better be good!

Writing that is boring, whether on your cover or in your content, is the kiss of death.  Make sure yours gets and keeps attention!

To your riches,


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Writing Your Content – Do You Know What Your Readers Want?

When you decide to create a booklet, chances are you’ll do it because of what having that booklet on the market means to you – notoriety, money, working where you want to when you want to, having more freedom to do as you please, living a better lifestyle.  But, before you can have what you want, you must give your readers what they want.

Who Are You Trying To Please?

If you write a booklet only to please yourself, your readers will know.  A booklet created only for the purpose of making a profit will be lacking in that certain something that connects with the reader.  You may give all the facts in your booklet correctly, but something will be missing.  The reader may not quite be able to figure out just what it is, but they will sense it.  What’s missing is your concern for the reader and their needs or wants.  If you fail to fulfill this on any level, they won’t want to buy from you.

What Your Readers Want

In order to please your readers you must make a connection with them.  This means knowing what they want or need from you in the way of content, and then not only giving them that, but going above and beyond to give them something more than what they require.  This is how you ‘wow’ your readers and keep them coming back for more.  It becomes obvious to them very quickly that you know what you’re talking about, you know them and you know what they want or need.

For example, if you were to create a booklet about infant care for new mothers, you would want to do a little more than just cover the basics.  Anyone who has had a baby could give the new mother tips on how to care for her newborn.  You need to make a special connection with her.  So, in addition to feeding, bathing, sleeping, and entertaining her newborn, you might also include a special section just for her about new mother care.  This special section might tell her how to make sure she gets enough rest, how to divide her time when she has other children at home who also need her attention, how to make sure the laundry gets done and the meals get cooked, and how to avoid becoming overwhelmed.  This special section of your booklet lets the new mom know that you created the booklet with her in mind.

No matter what kind of booklet you decide to write, you must make a connection with your readers.  Show them that you understand what they’re going through, what they need or what they want.  When you give your readers what they want, you will get what you want!

To your riches,


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Your Booklet’s Cover – Does It Sell?

When you create a booklet, you are in no way creating anything that is inferior to a book.  Just because a booklet is a smaller publication does not mean it is any less professional in it’s presentation.  You should give your booklet the same kind of care and attention that you would a full size book in both content and eye appeal.

Why An Eye Appealing Cover Is Important

While your booklet’s content is important, your cover is what will usually be seen first.  People will see your cover when they look at a printed hard copy of your booklet, and then based on that, they may open it to view the content inside.  If your booklet is selling from a website, a photo of the cover may be all people are able to view of your actual booklet.  A write up is still important, but a clever write up with a poorly designed or bland cover will often deter people from buying online.

You need an eye appealing cover, because people won’t be able to read your content until they pay for it.  This is true even for ebooklets.  People must make a decision based on something, and that will most likely be your write up and your cover.  They need to feel comfortable that this is a professional product and not something that you slapped together using your computer and home printer and a few staples (as many websites tell you to do).  A professional looking cover will reassure them that they are making a wise purchase.

What Makes A Cover Appealing

There are some basic elements that make a cover attractive to the buyer.  They are:

  • Readability
  • Clarity
  • Good Use Of Color
  • Photos & Artwork

Let’s take a look at each of these elements.


First, your cover’s title and information should be readable.  Using a font that is too small, to light or dark against the background, or that is too full of flourishes will render it difficult to read if not impossible.  If people can’t read your cover, they’ll quickly dismiss it and move on to something else.


Next is clarity.  Your cover’s title and other information should be easy to understand so your potential buyers don’t have to guess what your booklet is about.  The information you include on your cover should speak to your intended market loud and clear.


While some may consider color to be a secondary issue, poor use of it can make a booklet cover very unattractive.  A plain white cover with a title on it and nothing more is bland and boring.  At the opposite end of the scale, too many colors will be unappealing and make the cover look muddy or difficult to look at.  Color should be balanced and carefully chosen to reflect the content inside the booklet.

Photos And Artwork

Nothing enhances a cover like photos and artwork.  The key to using these is making sure that photos are clear and really depict the content inside, and that the artwork is professional.  Photos and artwork should not take attention away from your title.  Rather, they should enhance the image your title projects to your potential buyer.

Your cover is a major selling point for your booklet.  Make it work for you!

To your riches!


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Pay Attention To This And Reap Riches, Ignore It And Eat Soup The Rest Of Your Life

When you think about writing your booklet, what comes to your mind?  The money you’ll receive from sales?  Being a sought after expert on your topic?  The writing process?  The publishing process?  These are all valid thoughts, but there is something you’re forgetting and it’s the most important thing of all – your market.

The market to which you are writing should be your first consideration before you ever write a word.  Otherwise, you could end up with a booklet that doesn’t sell.  Your market has a certain set of requirements and preferences, and if your booklet doesn’t meet their standards they will not buy from you.  To get a better understanding of this, let’s take a look at one market – baby boomers.

Know Their Preferences And Requirements

Baby boomers are a very broad market, and they could easily be divded into several sub-markets.  But, there are some preferences and requirements that all of them have as a majority which we can consider here.  So, imagine that you want to write a booklet for baby boomers.   To do this, you must know something about them.  You must know what they like (their preferences), and what they need (their requirements).

A vast majority of baby boomers are retired.  They enjoy hobbies that they didn’t have time for when they were working.  They also enjoy traveling.  These are good things to consider when you are formulating your topic for your booklet.  Another fact for your consideration is that many baby boomers have pets, especially small dogs.  Once the children have left the nest, often moving far away, a pet will take their place to give this segment of our population some company and something to care for.

Baby boomers have seen their share of hard times, and because of this they are careful about how they spend their money.  But, they are also one of the wealthiest segments of our population.  They have money to spend, they are just choosy about what to spend it on.

Because baby boomers are aging, they are concerned with diet and nutrition.  Anything that helps them feel more energetic and lively is welcomed.

Putting It All Together To Create A Booklet That Sells

As you can see, there are many things to take into consideration when writing for this group of the population.  Not all of these will apply to your topic or your booklet, but not taking any of these things into consideration could mean missing an important angle that would help you with sales.  For example, imagine you would like to write a booklet about why owning a dog can enhance a baby boomer’s life.  The fact that many of them do own dogs means that this is a viable idea for a booklet.  But, you can make it even more desireable by combining it with the fact that boomers like to travel.  Now, your booklet topic might be about choosing the right dog for a travel companion for baby boomers.  Or, you might include a section in your booklet on traveling with a dog.  Either way, you’ve created a more desireable product for your market.

There is another consideration for this particular market, and that is they general require larger print.  While the other considerations might be preferable (things they don’t have to do but they like to do, like traveling), larger print is definitely a requirement for any kind of printed material.  You can create a fabulous booklet on the best subject for boomers that has the most up to date information available, but if the text is too small they will neither read nor recommend the booklet.

Your Delivery Method Matters Too

Printed material isn’t the only way to offer your information.  When you consider your market, part of that consideration is knowing how they like their information delivered.  Baby boomers may prefer a printed booklet with large print, or they may like an audio version of your booklet on cd.  If you’re writing to an age group of 30 years and younger, they may prefer to receive their information online, in which case you would create an e-booklet.

Knowing what your market wants and needs is vitally important to making the sale.  Without that information, you’re taking blind shots in the dark.  With it, you’ll come out a winner every time.

To your riches!


PS:  Like this post?  Share it with a friend!  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to start the riches flowing to you!