Have you ever thought about promoting your booklet as a holiday item? Perhaps you think it would make a great gift, or maybe your booklet will help others to celebrate a particular holiday in some way. Here are a few ideas to get you thinking about how you can promote your booklet during holiday times.
Matching Your Booklet To The Right Holiday
When most people hear the word holiday, they think of Christmas (unless you’re in the U.K. in which case you might be thinking of a vacation). But, while Christmas is probably the largest holiday, being celebrated worldwide, there are many other holidays to consider. Valentines Day, for example, is also widely celebrated. A booklet having to do with love and relationships would do very well on Valentines Day. That same booklet could be promoted at Christmas time as well, since the Christmas holiday is said by many to be a holiday of love and giving.
Your booklet’s title and theme will determine the best holidays in which to promote it, Christmas being one exception since so many people buy gifts at that time. With the wide variety of gifts being purchased at Christmas, chances are your booklet will do well regardless of it’s subject matter because people are not buying for themselves. If you have a booklet about starting a family, for example, Grandma may find it the perfect stocking stuffer for her grand daughter who is expecting her first child.
Christmas aside, there are a wealth of holidays to choose from, and if you match them to your booklet properly those holidays can add wealth to your wallet! If you have a booklet that offers some historical perspective on the United States, the 4th of July may be a perfect holiday for promoting it. If your booklet is about going green, Earth Day would be a great holiday tie-in for a promotion.
The Benefit Of Lesser Holiday Promotions
While everyone thinks about promoting their products and services over the Christmas holiday season, there is far less competition during one of the lesser holidays. Far fewer goods and services being promoted gives your booklet a better chance of capturing some of the market. You’ll find few items advertised for Earth Day. But, for Christmas, everywhere you look there is another product being advertised to you, either for gift giving, or decorating, or for the family dinner. It’s easy for your booklet to get lost with all the “noise” of everyone else’s promotions going on.
Don’t Forget The Under-served
There are many religious holidays which are celebrated, but they are not as common or well known as the Christmas holiday. Hanukkah, for example, has been gaining the attention of merchants over the past few years, but those who celebrate it are still very under-served. Likewise, Easter, though not as large as Christmas, is what most merchants promote, while Passover is almost completely overlooked. Yet, for the Jewish people, Passover is a HUGE holiday. Their families make it a point to be together for this very special time, flying or driving for miles to be together just as many people do for the Christmas holiday. And, just as for Christmas, special foods are served and traditions are made and kept. Gifts may be given as well, though not nearly to the same extent that gifts are given at Christmas.
Widen Your Scope
Most of us don’t bother to think outside of ourselves. We know the holidays we celebrate, and it is those we think about. But, as a booklet author, you need to look beyond yourself. If you don’t, you’re limiting your sales and your income.
You don’t have to celebrate any particular holiday personally to promote your booklet to it’s market. You might celebrate Christmas, never having given much thought to the holidays of Hanukkah or Kwanza. But, if your booklet is all about creating holiday traditions, and it has a general enough focus, it could be promoted for all three holidays.
As an author, you must widen your scope and think outside yourself. Look around you and see what holidays others are celebrating that aren’t so obvious in stores and on TV. Look at the lesser holidays that are not promoted heavily. Consider any that might be a good match with your booklet. Not doing so means leaving money on the table that could have gone into your pocket.
To your riches!
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