Why Thinking Big Isn’t Always Best

Most authors think big.  They want to write books.  They want to publish through a large publishing company.  They want to sell thousands of copies and acquire thousands of fans.  Thinking big can be good because it forces you to wonder “what if.”  It creates desires in you that move you forward to achieving your writing goals.

Sometimes It’s Better To Think Small

As good as thinking big can be, sometimes it’s better to think small.  Instead of publishing a book, downsize it to a booklet.  In doing so, you will also downsize the amount of time it takes to complete it and get it to market.

Another reason for thinking small is that sometimes thinking big can be overwhelming.  For example, when you’re thinking about having thousands of raving fans salivating for your next book, you may wonder just how you’re going to acquire such a following.  For some who are just starting out, this seems overwhelming because you’re starting from zero.  Thinking small and imagining acquiring one happy customer at a time makes your sales transactions seem more realistic and more personal.  Now you’re not writing for the masses.  You’re writing for one happy customer.  As you journey forth in your booklet adventure you’ll gain many happy customers, one after another.  But, you have to start somewhere and thinking small helps you to picture the process better without getting overwhelmed or worried because you don’t already have a large following of fans.

Thinking Small Will Save You Money

Authors who self publish books the traditional way (that is, they don’t use a POD publisher) will buy a minimum of 3,000 – 5,000 copies of their book in order to get a good, per copy price so they can make a profit.  This may not sound like alot of books when you are planning to sell to the masses, but when the boxes arrive and are stacked in your garage reality can hit you hard!

When you self publish a booklet, however, you don’t have to buy thousands of copies in order to get a good price and make a profit.  In fact, depending on your particular market, you may not need to buy any printed copies at all.   This means you’ll have money available to you that otherwise would have been tied up in all those excess printed copies.

Booklet production is, itself, less costly than book production due to the booklet’s much smaller size.  Less paper and ink used means less cost to you.

Each of these things are expenses that any author will incur in order to publish their work, but by thinking small you will have smaller expenses.  The smaller your expenses, the larger your profits will be!

When Not To Think Small About Booklets

Thinking small is beneficial for anyone in business, and especially for authors, but when it comes to booklets there is a time when you don’t want to think small, and that is when you are thinking about your income.  You don’t have to think small about your income from booklets because booklets can provide you with just as good an income as books can, and often you will do even better.  Think big about your income, but think small about your expenses!

Thinking small will save you money and keep you from getting overwhelmed.  Knowing when to think small is an important factor in your success as a booklet author.  The next time you’re feeling like your goals are just too big or your project is too costly, remember to think small and your worries will disappear!

To your riches,


PS:  Like this post?  Share it with a friend!  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to get the riches flowing to you!

PPS:  The new website is nearly finished!  It won’t be long now.  I’m so excited and can hardly wait to share it with you!  Stay tuned….


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s