Monthly Archives: March 2009

How To Make More Profit From Your Booklets By Discovering All The Angles In Your Market

A booklet is like an orange slice.  It is a small part of a larger whole.  When you create a booklet, you’re giving information about a topic, but the information you’re giving is just a small bit of all the information available.  Likewise, the market you are giving that information to is but a portion of a much larger and broader market.

One Topic Has Many Angles

Here is an example to help you see this more clearly.  Imagine you want to create a booklet about divorce.  The subject of divorce has many different angles.  You might write about the emotional aspects of divorce on children, or you might write about the emotional side for the adults involved.  You could write about the legal implications of it, or you could write about the costs involved, such as legal costs as well as the costs of living on one’s own income instead of having combined incomes.  The subject of divorce is the orange, and the aspect or angle you choose to write on regarding divorce is the slice.

Even The Angles Have Angles

While choosing a subject may be easy, choosing an angle is often more complex.  For example, if you wanted to create a booklet for women about divorce, women would be your angle, but within that there are many other angles.  You might decide to write about raising children alone, offering tips to help the budget or quick meal ideas.  Or, you may create your booklet around the emotions involved with divorce and offer tips to help the mother cope.  In the same vein, you might offer tips for helping the children cope.  There are many angles you could write about that would appeal to women who are contemplating or are already divorced. These different perspectives are like taking the orange slice and slicing it even further.

Using The Angles To Generate More Profit

Once you have created your booklet, you can look at the other perspectives of the same angle and create another booklet from one of them.  If you now have a booklet about budget tips for raising children alone, you might create another one that offers inexpensive meals that are quick to prepare for single moms.  This second booklet would sell to the same women who purchase your first booklet.  This booklet is for them too.  It’s the same broad topic of divorce, and it’s the same broader angle of women, but it’s another aspect of that angle.

This works with just about any subject you can think of.  Every subject has a very broad market, which has different segments within it.  The subject of divorce has a broad market, but there are many segments in that market from the men and women who divorce, to their children, to extended family and co-workers, and even to clergy members who might try to help in such a time.  And then, within each segment there are many angles, and each angle can have many different perspectives.

Once you begin to see all the layers that exist in that orange, you see the ripe opportunity to profit from it.  Creating a booklet about a broad topic, for one segment, and from one angle and perspective leaves many other segments, angles and perspectives available to you for creating more booklets, and perhaps other materials as well.

Don’t just look at the whole.  Look inside and see the layers.  Then, glean the riches from those layers.

To your riches!


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Why Your Small Sales Are Just As Important As Your Big Ones

Well, it’s happened again.  I’ve made another sale of a booklet I haven’t been marketing, haven’t been pushing in the market place at all.  It doesn’t happen every day, and frankly I’m surprised it happens at all.  But, it does.  And I’m just astounded each and every time.

The buyer bought this booklet based solely on the title and the write up I did about the content.  Since they made the purchase online, they were not able to physically see the product before making their purchase.  This tells you just how important titles are and, when you’re selling online, how important what you say about your content is.

This sale was a small one.  A single booklet sold to a single individual.  But, there are riches for you in this transaction – riches in the form of knowledge.  Here they are:

1)  The person who bought this booklet belongs to the same peer group I do.  They are a new member, and we have never met.  I had never heard of this person until they bought the booklet.  But, they were familiar with me by association.  What groups and associations do you belong to?  You never know who will find you through a club, church, or even an online website that you belong to.

2) If this person likes the booklet, there’s a good chance they will order more.

3) This person may know other people who would be interested in buying this title from me.

4) This person may belong to a club or organization that would be interested in buying this or another title from me in bulk quantities.

For these reasons, every transaction, no matter how small is important.  You never know who someone else knows.  We all have a wide circle of friends, family, business associates, acquaintances, friends of friends, friends of family, and so on.  Rejoice over every sale, no matter how small.  Sometimes those little sales turn into great big ones!

To your riches!


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How To Write And Sell Booklets In A Bad Economy

With the economy being in a slump, you may have noticed that several businesses around you have closed their doors.  There are a variety of reasons for this, the economy being the straw that broke the camels back.  With so many businesses going under, you may wonder if this is the best time to write a booklet.  Will you be able to sell it and get your business off the ground?

The Economy Isn’t What Determines Success Or Failure

The businesses that have failed didn’t fail because of a bad economy.  They failed because of many other factors, such as pricing goods or services too high or too low, poor customer service, poor quality products, etc.  The economy has simply required that consumers make better choices, and that is what they are doing.  In the past, these failed businesses may have been able to get away with making their customers a number, but not now.   Now is the time when customer service counts more than ever.  Now is the time when price matters most to the bottom line.  Now is the time when products and services need to be top notch and provide the most value to the customer.  Many businesses have failed to get this right, and they are gone.

You Can Succeed In Spite Of The Economy

The information you have to offer consumers in your booklet is important.  Now, more than ever, people are looking for information.  If your booklet is a non-fiction work, it stands a very good chance of succeeding.  No matter what the economy does, people will always be looking for jobs, getting sick, moving to a new city or state, having babies, getting married, dying, and going on vacation.  These things and more happen for someone, somewhere every day.

For example, imagine you want to write a booklet about choosing the perfect puppy.  You might think now is a bad time to write that booklet because a puppy is an expense, and people are watching their pennies right now.  But, the fact is there are people who are buying puppies in spite of the economy.  Perhaps they will give the puppy as a gift for a birthday or holiday.  Or they might be buying the puppy to train as a helper for the blind or disabled.  Maybe the puppy will be going to hospitals to visit the sick, or to nursing homes to visit the elderly.  Or, a family may decide to buy a puppy for Christmas instead of buying alot of gifts.  So, yes, people are still buying puppies for a variety of reasons, and if they’re buying puppies, they’re buying other things as well, including booklets and other printed materials.

Give Your Customers Value And They’ll Keep You In Business

People will buy your booklet because it gives them a good value for their money.  This means that the information you provide to them is worth more to them than the money they are paying you for it.   As long as you give your customers a good value, they’ll be happy to buy from you.

But, good value includes more than the quality of information in your booklet.  While that is a large part of it, customer service also has a part in the customers perception of value they receive from you.  Customers expect to receive the products quickly, and to have issues resolved in a timely manner.  But, to provide real value you shouldn’t stop there.  You should add some personalization to your customer service so that your customers don’t feel like a number.  Everyone likes to be treated like a living, breathing human being.  Everyone appreciates being treated respectfully and courteously.  It will add riches to your bottom line and keep you in business if you remember this.

If you’re on the fence about writing a booklet in this economy, get off the fence and do it.  If you have already created your booklet, remember to add value to it by providing the best customer care that you can.  Without your customers, you have no riches.

To your riches!


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Holiday Booklet Promotions – Are You Missing Out?

Have you ever thought about promoting your booklet as a holiday item?  Perhaps you think it would make a great gift, or maybe your booklet will help others to celebrate a particular holiday in some way.   Here are a few ideas to get you thinking about how you can promote your booklet during holiday times.

Matching Your Booklet To The Right Holiday

When most people hear the word holiday, they think of Christmas (unless you’re in the U.K. in which case you might be thinking of a vacation).   But, while Christmas is probably the largest holiday, being celebrated worldwide, there are many other holidays to consider.  Valentines Day, for example, is also widely celebrated.  A booklet having to do with love and relationships would do very well on Valentines Day.  That same booklet could be promoted at Christmas time as well, since the Christmas holiday is said by many to be a holiday of love and giving.

Your booklet’s title and theme will determine the best holidays in which to promote it, Christmas being one exception since so many people buy gifts at that time.  With the wide variety of gifts being purchased at Christmas, chances are your booklet will do well regardless of it’s subject matter because people are not buying for themselves.  If you have a booklet about starting a family, for example, Grandma may find it the perfect stocking stuffer for her grand daughter who is expecting her first child.

Christmas aside, there are a wealth of holidays to choose from, and if you match them to your booklet properly those holidays can add wealth to your wallet!  If you have a booklet that offers some historical perspective on the United States, the 4th of July may be a perfect holiday for promoting it.  If your booklet is about going green, Earth Day would be a great holiday tie-in for a promotion.

The Benefit Of Lesser Holiday Promotions

While everyone thinks about promoting their products and services over the Christmas holiday season, there is far less competition during one of the lesser holidays.  Far fewer goods and services being promoted gives your booklet a better chance of capturing some of the market.  You’ll find few items advertised for Earth Day.  But, for Christmas, everywhere you look there is another product being advertised to you, either for gift giving, or decorating, or for the family dinner.  It’s easy for your booklet to get lost with all the “noise” of everyone else’s promotions going on.

Don’t Forget The Under-served

There are many religious holidays which are celebrated, but they are not as common or well known as the Christmas holiday.  Hanukkah, for example, has been gaining the attention of merchants over the past few years, but those who celebrate it are still very under-served.  Likewise, Easter, though not as large as Christmas, is what most merchants promote, while Passover is almost completely overlooked.  Yet, for the Jewish people, Passover is a HUGE holiday.  Their families make it a point to be together for this very special time, flying or driving for miles to be together just as many people do for the Christmas holiday.  And, just as for Christmas, special foods are served and traditions are made and kept.  Gifts may be given as well, though not nearly to the same extent that gifts are given at Christmas.

Widen Your Scope

Most of us don’t bother to think outside of ourselves.  We know the holidays we celebrate, and it is those we think about.  But, as a booklet author, you need to look beyond yourself.  If you don’t, you’re limiting your sales and your income.

You don’t have to celebrate any particular holiday personally to promote your booklet to it’s market.  You might celebrate Christmas, never having given much thought to the holidays of Hanukkah or Kwanza.  But, if your booklet is all about creating holiday traditions, and it has a general enough focus, it could be promoted for all three holidays.

As an author, you must widen your scope and think outside yourself.  Look around you and see what holidays others are celebrating that aren’t so obvious in stores and on TV.  Look at the lesser holidays that are not promoted heavily.  Consider any that might be a good match with your booklet.  Not doing so means leaving money on the table that could have gone into your pocket.

To your riches!


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Writing Your Booklet’s Content – How To Find The Treasure Chest

When you first come up with a topic for your booklet, you’re probably thinking about the topic from a surface point of view.  But, you must dig deeper in order to create a salable product and make money.

A Bird’s Eye View Of Your Topic

Here is an example of thinking about your topic from a surface point of view.  Imagine you want to write a booklet about popular vacation spots for baby boomers.  You have chosen your niche – baby boomers – and you may be thinking that’s enough to make your booklet attractive to that particular market.  With this kind of thinking, you would simply list the most popular vacation spots and be finished.  But, that’s not enough.

Think of it this way.  Your topic is like an ocean.  If you were a bird flying over that ocean, you would see the water on the surface.  In the same way, merely listing all the popular vacation spots for baby boomers is like only scratching the surface of information that you can give to your readers.

Exploring The Depths Beneath The Surface

As a booklet author, you want to give your readers more than just the bird’s eye view.  You want to dive below the surface to give them more in-depth information.  Using our ocean example, here is how this is done.

When you were a bird and you flew over the ocean, all you could see was the watery surface.  Now, imagine you are a fish.  As a fish, you have a very different view than the bird does.  You can see how the light goes from being bright near the water’s surface, to getting dimmer and finally fading into darkness as you go deeper and deeper below the surface.  You can see many kinds of fish – some friendly and some to watch out for.   You can see plant life growing up from the bottom.  You can see sand.  You can see a ship that sank many centuries ago.  You can see a treasure chest.

The Treasure Chest

Did you think the treasure chest was on the ship?  It isn’t.  The ship is the treasure chest.  So are the other fish, and the way the light fades from bright to total darkness.  All of these things make up a rich treasure under the ocean that you can’t see if you are bird.  You can only see them as a fish.

Getting back to your booklet, when you choose a topic, you want to dig deeper into that subject and find good information your readers will really be able to use.  Anyone can get online and pull up a list of popular vacation spots for baby boomers, or for families, or just about any other niche you can think of.  But, the rich author is the one who looks for much more than that.  The rich author will look for the friendly fish – the things that will be helpful in deciding where to stay and what to do, or which vacation spot is best and why.  The rich author will also look for the predators – things to watch out for when planning that vacation, such as weather patterns at various times of the year or pricing scams.  The rich author will bring these things to light for the reader.

The One Question To Ask That Will Help You Get It Right Every Time

This can all be summed up in one simple question.  When you think of a topic to write a booklet about, ask yourself, “How can this information be used?”  If you find that there is no specific use for the information, you need to dive beneath the surface.  If you can’t find anything beneath the surface, you need to choose another topic.

When you write a booklet, you don’t want to be a bird or a fish.  The bird can’t see what’s beneath the surface.  The fish can.  But, the fish can’t see the whole ocean.  The fish can only see one small part at a time.  You need both views to be able to write a salable booklet.  Then, you need to choose the most important things from the fish’s view to include in your information.

To your riches!


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Who Is In Charge Of Your Success Or Failure?

Do you believe you can create a booklet?  Do you believe that people will want to buy it?  If you do, you’re on your way to a rich career as a booklet author.  If deep down you really don’t, it’s time to re-evaluate why you ever thought about getting into the booklet publishing business in the first place.

Why What Others Think Doesn’t Matter

It doesn’t matter what anyone else thinks.  It only matters what you believe about your writing, your abilities and your business.  Your friends, family or co-workers may trivialize your writing and your ideas.  They may blatantly tell you not to quit your day job.  They might even laugh when you tell them about your plans.  But, it doesn’t matter.  It has no bearing on what you can accomplish.

You Must Believe In Yourself

The only one in charge of whether you achieve your goals or you fail is you.  And at least 95% of accomplishing anything in life, booklets included, is believing that you can.  You must believe in yourself.  This doesn’t mean that you have a puffed up, always positive, sunshiny day attitude.   It means that you are grounded, that you are confident, and that you have a solid sense of being able to accomplish what you want to because you don’t let anything get in your way.  You know that you are capable.  You know that what you don’t know you can learn.  And you are willing to keep going, never giving up, until you reach your goal.   In short, you know what you’re made of.

Give Yourself Permission To Move Forward

Believing in yourself gives you the ability to stand tall when others laugh at your ideas, or when a problem arises.  It gives you the courage to put one foot in front of the other and keep going when you have a bad day.  And, it keeps you from getting too big of a head when things go right and you achieve success, because you know how you got there and you know that you’ll never know everything, and there will always be another problem just round the corner.  When you believe in yourself, you give yourself permission to move forward because you know your strengths.  Knowing your strengths helps you fill in the gaps for your weaknesses – you get help where you need it.

Believe in yourself, in your strengths and abilities, and know that you will win as long as you stay in the game.  Now go forth and write your booklet!

To your riches!


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How To Easily Create New Products To Build Your Booklet Business

Have you watched a movie in the theatre and thought it was so great that you just knew there would be a sequel to it?  And then, no sequel was ever made, even though the movie was fantastic and did very well?  Do you remember how you felt about that?  You were probably very disappointed.  Here you had been waiting for months, maybe even a year or longer, hoping to experience the story again, and for whatever reason it just never happened.

When Your Audience Asks For More How Will You Answer?

When you create a booklet and people find it helpful, they will want more information from you just like you wanted to see a sequel to that movie.  Your audience will devour your content and then they’ll ask, “What’s next?”

You don’t have to write another booklet, but if you have a waiting audience why wouldn’t you?  If you don’t give your audience what they want – more of your information, you’re leaving money on the table.  You’re also disappointing your readers just like you were disappointed when the film makers failed to make a sequel to that movie you enjoyed so much.

Start With Booklets, Then Expand

There are many ways to satisfy your audience’s desire for more content from you.  A second booklet, and in fact an entire series of booklets is one way to do it.  And since your audience has already proven it will buy your booklets, adding more booklets to your product line is a good and very profitable idea.  But, you can create other products as well.

Just because you have published a booklet, that doesn’t mean you must always only create booklets.  In fact, it’s a good idea to offer your information in a variety of formats for your audience.  Diversify your delivery method and you will prosper.  You might branch out from booklets and offer cd’s and/or dvd’s as well.  Or, you might offer e-booklets as well as printed versions – an option which requires no extra work or cost on your part and is very easy to do.

Build Your Booklet Business With Diversification

Diversifying your delivery method allows you to expand your product line and build your business with ease.  You can offer your booklet content in a variety of ways, create new content not included in your booklets to offer, or both.  For example, you might create a cd from a booklet you wrote, and then decide to create a dvd that is related to that booklet but that doesn’t use the same content.  Each of these is it’s own product and can be sold separately.  But, you can also bundle these products together to offer a special value to your customers.

Diversifying the delivery method of your booklet gives you more products to offer without creating alot of extra work.  It’s an easy way to build your business and your profits.

To your riches!


PS:  Like this post?  Share it with a friend!  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to get the riches flowing to you!