Monthly Archives: February 2009

The Faucet Of Riches: Is Yours Turned On?

There is a critical question you must ask throughout your booklet journey from the moment your topic idea pops into your head.  You must ask this question and keep asking it.  If you don’t, the faucet from which the riches flow will be turned off for you.

The One Critical Question You Must Ask And Why

What is this critical question that determines whether you will reap riches from the writing and creation of your booklet?  It is a simple question, and you must ask it constantly.  At every decision you are faced with, from the very idea for your booklet to it’s design to who will buy and read it, you must ask “Where is the money in this?”

Asking this question keeps you on track.  It keeps you from going in directions that are not profitable or that are less profitable.  When you continually ask where the money is, it forces you to think ahead about the results of your decisions.  If you need money today, you need it because of decisions you made in the past that were not profitable.  Likewise, if you are wealthy, you have made decisions that put you in that position.  Therefore, the decisions you make every day determine whether you are rich or not.  And if you apply this to your booklet writing, the decisions you make right from the beginning determine whether your booklet will bring you money or not.

Money And Profit May Be Two Different Things

You’ll notice this question is phrased, “Where’s the money in this,” not “Where’s the profit in this.”  This is because profit doesn’t always mean money.  To profit by something means to gain by it.  You may gain money, but there are also many other things you can gain by writing booklets that could be considered profit to you.  For example, you might make a full time income from your booklets (or better!), and be able t quit your job.  In this case your gain isn’t just a monetary one.  It is also a gain of time and freedom.

Another form of profit is a feeling of being helpful.  Your booklet may be helpful to someone, and there is a certain amount of profit in helping others.  It just feels good to know someone else has benefited as a result of your efforts.

Why You Must Focus On The Money And Not The Profit

If you want to reap riches from your booklet in the form of money, you must focus on money.  That isn’t to say that you won’t be generous at times or do things that are not money related, but in order to reap the riches from your booklet you must see it as a business.  It makes sense in business to think about cash flow and where it’s going to come from.  If every decision you make regarding your booklet has only to do with helping others, you’ll never be able to help yourself.

Money Is A Good Thing

Without money, you can’t realize your dreams of a better life.  You are the one writing and creating the booklet.  If you want this to be your living, you will need money.  It takes money (alot of money!), to survive in this world.

Also, you are in a better position to give when you have money than when you don’t.  Have you ever wanted to give to a charity or help victims of a natural disaster but not had the money to do it?  You’re not alone.  Wouldn’t it be nice to have the money to give and not even miss it?

This is why you must always ask yourself each time you are faced with a decision regarding your booklet, “Where is the money in this?”  When you come up with the idea for a booklet, ask the question.  When you’re faced with design issues, ask the question.  When you’re thinking about marketing, ask the question.  When you’re determining who your readers will be, ask the question.  Ask where the money is and keep asking.  When you do, you’ll find the answers and the riches will flow to you.  Then, you’ll profit as well.

To your riches,


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Have You Overlooked This Great Resource For Booklet Topic Ideas?

Have you ever written an article for an online article resource such as or  Or, have you written articles for offline publications?  If you have, then you have potential content for a booklet.

Expanding Your Articles Into Booklets

Most online articles have between 250 – 700 words, though some are longer.  The longer your articles, the better start you have for creating a booklet from it, but you can still take an idea from a shorter article and expand it.   You can write more about the original subject of the article, or you can expand the subject into other areas.  For example, if you have written an article about owning a dog grooming business, you might expand on it by talking about different aspects of the business, such as getting clients, hiring employees, keeping the facility clean, keeping track of financial records, and so on.  Your article may have been an overview of the business, but your booklet would give a little more in-depth information.

Not All Articles Are Booklet Material

Not all articles will make a good booklet.  You must first be interested in the subject enough to want to create a booklet from it.  Your article is already finished.  It was short and easy to write.  Your booklet will also be short and easy to write, but it will take a little more effort than your article did.  Therefore, if you didn’t enjoy writing about the subject in your article, you won’t enjoy creating a booklet on the same subject and you’ll find it very difficult to market because you will lack enthusiasm for it.

Aside from your interest in the subject of your article, it must also be of interest to a large enough audience to make creating your booklet worthwhile.  If your audience is too small and you hope to make money from the sale of your booklet, you’ll be disappointed.

While having a large enough audience to make money is important, it’s also important to be able to niche your subject down so that your audience isn’t too large.  It’s impossible to market to everyone unless you’ve got millions of dollars to pour into your marketing.  As a first time booklet author, you’re probably on a tight budget.  Therefore, you need a very specific niche to market to.

Your intended audience must be large enough for you to make good money, but small enough for you to be able to reach them within the limits of your budget.  And you need to have an interest in your subject.  If the subject of your article doesn’t meet these criteria, you’ll need to use another article or come up with another subject to create your booklet.

Why Spinning Your Articles Into Booklets Makes Sense

Spinning articles into booklets makes sense.  It’s a great way for you to reuse your material and make money from work you have already done.  You won’t have to start your booklet from scratch because you have something written to give you a boost.  When you take your articles and expand them into booklets, it makes booklet writing easier and faster because you don’t have to think as much or work as hard to find material.

If you’ve been trying to come up with ideas for a booklet and you have written articles, you have a great resource for booklet ideas.  Don’t overlook the riches there.  Mine them!

To your riches,


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There’s Profit In Your Passion

Are you really passionate about something?  Maybe you are passionate about a skill or talent you possess, such as wood working or painting.  Maybe your passion is a hobby you enjoy, such as model trains or crocheting.  Maybe it’s cooking you love, or maybe reading.  Or maybe it’s a particular time period in history and you really enjoy studying it.  Maybe you’re passionate about your job as a teacher.

When you have a passion for something, you will dig into it as much as you possibly can.   You will read about it, study it, do it, and you will want to be with others who enjoy your passion as much as you do.  To illustrate this, let’s use the recreational pass-time of golf.

Golf Is Everything To The Passionate Golfer

If you have ever known anyone who was passionate about the game of golf, you know they will read everything they can find about golf, watch videos about golf, watch golf on tv, buy the latest new putter on the market to improve their swing (even though it may cost hundreds of dollars), take golf vacations, hang out with other golfers, and spare no amount of money or time to play and improve their game.  They are serious about golf.  They are golfers and that’s that.  It’s who they are, it’s what they think about, and it’s what they’re into.

If you happen to be a passionate golfer, there is profit in writing about it.  Why?  Because you’re knowledgeable about the game, there are others who know less than you do who will want your information, and because serious golfers will leave no book or booklet unread about golf if they think it will help their game.

You Can Profit From Your Passion

You can profit from your passion just like the passionate golfer in the illustration above.  Whatever you’re passionate about, chances are others are passionate about it too.   The others who share your passion are your market.  They will want to read the latest information available, or they’ll want more information if they’re new to the subject.

Writing about your passion not only puts profit in your pocket, it’s also fun and helps you stay connected to whatever you’re passionate about.  So, think about your passion and start writing!

To your riches,


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Print Is Dead? I Don’t Think So

This morning while rummaging through my email in-box I clicked on an interesting link, which led to another link and so on.  You know how it goes.  Anyway, I learned that Jeff Gomez has recently revised his book, “Print Is Dead,” and the updated version will soon be available on Amazon.

Print Is Dead Is A Printed Book

I find the title of this book a little amusing since it is only available (to my knowledge) as a printed book.  And while I agree that we are living in a digital age and there is alot of information online that we can access, sifting through that information can be a daunting task.  Ever type a keyword into Google and have a multitude of pages come up, forcing you to search through more than one page to find what you need?  I sure have.  In fact, just recently I spent an entire day searching deep into Google to pull out some information I needed.  If a book had been available on my subject I would have gladly paid the cover price so I could flip through the book.  It would have saved me a tremendous amount of time.

There Is Plenty Of Poorly Created Material Online

Here’s another thought for consideration.  Anyone and everyone can write and publish online in the form of a blog or website.  But, not everyone is good at it.  Have you read some of the material that’s out there?  I’m not talking about the content.  We all have our preferences there.  I’m talking about the spelling and grammar mistakes.  Yeesh!  I find it very disappointing to have to sift through that kind of information to get to the good stuff.  If you can’t write a sentence properly, you have no business publishing anywhere without a good editor.  Not only does putting that kind of poorly created material on the web make you look unprofessional, but it gives me the impression that you slapped the information together with little thought, which makes me wonder if the content is in error.

Five Reasons I Like Printed Books And Believe They Are Here To Stay

With all of that said, here is my case for print.  First, I enjoy reading books.  Yes, I do read some online content, but it’s easier to find what I need in books.

Second, I enjoy the bookstore experience.  It’s fun to go to my local Borders or Barnes & Noble and spend an hour or two browsing, then find something that looks like a really good read, buying it, and reading the first chapter or two over a cup of coffee at the cafe.

Third, I admit it – I read in the bathroom.  If I didn’t, I may never get the chance to start a book let alone finish one.  It’s the one place where I can be alone with no other distractions.  I can’t imagine sitting there in front of a computer!  Nor can I see myself sitting there with Kindle in hand.

Fourth, I like to earmark pages and highlight content that is of interest to me.  I can’t do that with Kindle or my computer.

Fifth, books make great gifts.  Telling someone I just bought them another book for their Kindle just isn’t the same as giving a book I know will interest them as a nicely wrapped gift.

I must admit I haven’t read Jeff’s first edition of this book, but it looks interesting.  I’m going to see if my local library has a copy.   And that is yet another reason why I don’t think print is dead.  You can’t check out electronic books.  You wanna read?  You gotta pay.

I think both print and e-books will coexist for a long, long time.  As a booklet writer, it’s a good idea to do both.

What are your thoughts on this issue?

To your riches!


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How To Easily Come Up With A Great Idea For A Booklet

Have you been trying to come up with a great idea for a booklet but you just can’t seem to think of one?  If you have, you’re searching too hard and looking in all the wrong places.  The place to start is with yourself and what you already know, and the process of coming up with something great is much easier than you think.

How Great Ideas Happen

Every day you get ideas, but most don’t occur to you because you sat down and thought them up.  Most ideas come to you at random when you are free to let your mind wander.  This usually happens when you’re doing some menial task, such as washing dishes, taking a shower, shaving, folding laundry, etc.  These are the times when our minds tend to wander, and that’s when the ideas happen.

In order to capture those great ideas, you need to be aware of them when they occur.  If you’re trying to come up with a great new topic for a booklet, just knowing that you need a new topic is enough.  Then, pay attention to your thoughts when your mind is wandering.  When you do, you will become aware of great ideas as they come to your mind, and it will happen with no effort on your part.  They will just seem to pop right into your head!

Where Great Ideas Come From

So, how do these great ideas get into your mind in the first place?  They are a collection of your experiences and what you think about them.  Every day you are exposed to new things – new situations, new people, new places, new ideas, etc.  And every day you form thoughts about these things.  Most of these thoughts are not formed consciously or in a way that you are aware of them.

Your mind stores all these thoughts from your experiences, and when you let your mind wander, some of these thoughts come back to you automatically without you trying to think them up.  These thoughts may come back to you in their original form, or they may have changed as they were filtered through your own belief system, or altered by new experiences you have had since the thought first occurred.    Many of these thoughts will come to you as ideas during the course of your mind wandering.

How To Have Great Ideas When You Need Them

Once you are aware of the thoughts and ideas coming to you when your mind wanders, you need to be on the lookout for ideas that would make a great booklet.  These ideas are there, along with many other ideas, and they’ll come to you when you least expect them.  In order to capitalize on these ideas, you must write them down as soon as they occur to you.  Otherwise, they’ll be forgotten in a sea of other thoughts and ideas.

Think about this.  How many times have you come up with an idea, seemingly out of the blue, and meant to remember it and use it, only to forget it soon after it came to your mind?  It happens to all of us all the time.  In order to prevent the idea from fading away you must write it down.

The best thing to do is to set aside a special notebook just for your ideas.  Each time an idea for a great booklet topic occurs to you, write it in the notebook.  Soon you’ll have many pages of great ideas for booklets, and when you want to create a new booklet you will have a wonderful resource with many great ideas to choose from.  You can simply open the notebook and go down you list, page by page, and decide which idea you’ll write about.

Other Places To Look For Ideas

As a final thought, ideas that come to your mind are not the only ideas available to you.  If you are on the alert for booklet topic ideas, you’ll find them through out your day.  They can be sparked by any number of things, including conversations, advertisements, books you read or hear about, and blogs and other online content.

Ideas are everywhere.  They are inside you and they are around you.  Be on the alert for them, and then when you get a great one write it down.  If you do, you’ll find that you never run out of great ideas for booklets!

To your riches!


PS:  Like this post?  Share it with a friend!  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one great idea to get the riches flowing, and these posts are filled with great ideas for you!

Two Groups Of Writers – Which One Fits You?

Every writer varies in their vision for their work.  Some want to write articles.  Others want to write a book.  Some just want to write, and they are willing to look at all opportunities for doing so, from articles to books and booklets and anything in between.  It’s all good.  But, there’s really only two main groups of writers, and the group which you fit into will determine whether your writing makes you rich or not.

The First Group – Writing Is Something To Do For Fun

The first group of writers don’t see their writing as a business.  They enjoy their writing.  It’s something fun to do.  They do it as often as they can, and occasionally they may make a little money from it.  They have a more casual attitude toward their craft.  For these writers, writing is a hobby.  They may love to write, but they don’t take their writing seriously enough to create a business from it.  Their writing will never make them rich because they’re not focused on it from that point of view.

The Second Group – Writing Is A Business

Writing as a hobby is perfectly fine.  There is nothing wrong with that.  But, this won’t work for you if you intend to make a living from your writing or, even better, become rich from it.  To do this you must view your writing as the vehicle for getting you from where you are now to where you want to go. Here’s an example to illustrate this.

Imagine you live in New York and wanted to move to California.  You plan to get to California by car.  Many people in New York don’t own cars, so you would probably need to purchase one.  If you were serious about moving and you wanted to do it right away, you would begin looking for a car immediately.  You would look at many different cars, but you would probably buy something nice since you’d be taking a long trip and most likely keeping the vehicle once you reached California.

In this illustration, New York represents where you are now.  California is your goals (more money, nice vacations, etc).  The car is your writing.  Notice that you are looking for a nice car, which represents giving your writing your best, and you’re putting alot of effort into finding that car immediately, which means you’re giving your writing priority to get you to your goals.

Why You’ll Never Get Rich Writing Just For Fun

Someone who writes as a hobby will put off finding the car, or they’ll look for the cheapest car they can find.  They won’t worry too much about polishing up their writing and making it a priority.  There are other things they would rather do.  They aren’t really sure California is where they want to go.  They are not focused on a destination or a goal.  They see many different places they could go, and they want to take their time and explore along the way.

This is why writing as a hobby will never make you a full time income and you’ll never be rich from it.  You must focus on your goals and take your writing seriously in order to make real money from it.  Booklets are the easiest route for doing this, but you must still view them as a business – a vehicle to get you where you want to go.

When you take your writing seriously, you’ll put in the effort to start your work, finish your work, create more, and keep going.  Do this repeatedly and you’re on your way to success.

To your riches,


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How To Market Your Booklets The Easy Way At No Cost

Have you been wondering just how you’ll build your booklet business once your booklet is ready for market?  Here’s a little marketing secret for you.  Every booklet you create will market all of your other booklets, as well as other products and services you may have to offer.

Two Booklets Are Better Than One

When you have one booklet on the market, you’re pushing that booklet hard to get it sold.  You’re doing all of the work.  By having two booklets, you’ve created leverage.  You don’t have to work so hard because each booklet sells the other one.  The more booklets you create, the more leverage you have.  Here’s how this works.

Imagine you have created a booklet that tells stay at home moms how to make extra money.  You’ll have to do some work to get that booklet into the market place.  But, what if you created a second booklet for stay at home moms on how to be more frugal?  What if the second booklet told those moms how to save money?  Certainly each customer who purchased your first title would also want the second one.  You won’t have to work nearly so hard at getting the second title sold.

Ten Booklets Are Better Than Two

Now imagine you have ten such titles, all related to finances for stay at home moms.  Perhaps, in addition to your making and saving money titles, you have created a booklet about saving on college tuition, and another about frugal family vacations, and so on.  Each booklet is like a little salesman working for you to sell your market on your other booklets.  When they like the first one, they will be happy to purchase more.

Good Content + The Right Market = Booklet Sales At Zero Marketing Cost

This is how you build a booklet business – by creating leverage so you don’t have to work so hard.  Someone sees one of your titles and they want more.  It’s as simple as that.  As long as your content is good and properly targeted, one booklet can and will sell the other titles for you.  This is the best marketing leverage you could have because it costs you nothing to market this way (you would have created that second booklet anyway, right?).

As a booklet author, you should always be thinking of ways to leverage your marketing.  The easiest way to do this is to let your titles market each other.

To your riches,


PS:  Like this post?  Share it with a friend!  And don’t forget to subscribe by clicking on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to get the riches flowing!