Recently I met a book author/speaker who has traveled nationwide and sold a fair amount of books. She told me that although she does ok with her book (she sells to schools), she hasn’t done as well as she would like to. She was wondering if there was some other way to sell the information in her book. Oh, yes! There is!
I told her that she could take each chapter of her book and create a booklet from it. Her book sells for $15.00 per copy, but she discounts it when schools buy from her because they buy many copies at once. If she were to take her book and turn it into a series of booklets, she would make much more money for the same information. She liked the idea!
If this author’s book has twenty chapters and she were able to create a twenty booklet series, she could sell those booklets for $7.00 each, possibly more since they contain highly targeted, industry related material. Now, her twenty chapters are worth $140.00 all totaled, instead of the original $15.00 price. And, she can still offer a discount for the bundled series, but even with the discount she’ll be money ahead with the booklets as opposed to her book.
Since this author’s material is already researched and written in book form, it will be a snap for her to create the booklets and raise her income.
How about you? Would you settle for $15.00 or $20.00 when you could get $140.00 for the same information? I didn’t think you would. It’s pretty much a no-brainer isn’t it? Write a booklet, make more money.
To your riches!
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