There are many good reasons for writing and publishing a booklet, but the best reason of all is the amount of profit you can make from it. Unlike traditional publishing where you submit your work to a publishing house, and unlike traditional self publishing where you must find a distributor, when you publish a booklet you are in control of how much money you make per sale.
If you were to submit a manuscript to a publishing house and they accepted it for publication, they may or may not pay you an advance up front. If they do, that advance may be the only money you ever see for all of your hard work. And if your book doesn’t sell, you may be responsible to pay that advance back. If it does sell, often your royalties from sales will be withheld until your advance has been recouped by the publishing house. And, if there are sales of your book, you will receive a small percentage of the net sales price once the advance has been recouped. Rarely do publishing houses pay percentages of the gross or actual retail selling price.
To illustrate this, let’s say your book is priced by the publishing house at $20.00, but the net price after expenses is $10.00 per book. Most publishing houses pay around 6% in royalties, which in this case would net you about .60 cents per book sold. That means that for every 100 books sold, you would earn $60.00. By contrast, on that same 100 books that are sold the publishing house will make $940.00, or $9.40 per book once your .60 cent royalty is paid. Oh, and did I mention that you will be responsible for nearly all the marketing of your book in order to make it a success? So, you give the publishing house your book, they make most of the money, and you do most of the work. That’s a pretty dismal arrangement, isn’t it?
Now, let’s say you opt to self publish your book and you want to make it available in bookstores. In order to do this you must go through a distributor, and distributors are very picky about which books they will accept. They are even more picky when it comes to new authors. One of their criteria is price. If your book isn’t priced about the same as competing books in your market, the distributors won’t be interested. If it’s priced too low they won’t make any money. If it’s priced too high they don’t believe it will sell, and again they won’t make any money. This means you are at the mercy of the distributor as to how much you can get for your book. You have to play the game by their rules or you’re out.
The true freedom in being a published author comes from being able to set your own rules and your own pricing. And this is what you can do with a booklet. You won’t have to worry about a publishing house determining your price and paying you a tiny percentage. And you won’t have to be concerned with meeting the demands of a distributor. And, since your costs to produce your booklet will be a mere fraction of what it would cost to produce a book, you can make far more money per booklet sold. You will be able to determine your own price, and nearly all of it will be profit in your pocket. Instead of making .60 cents per booklet, you can make $4.00, $5.00, $6.00 or even more per booklet sold. Now, you’re making as much as $600.00 or more per 100 booklets sold rather than only $60.00. I think that’s much better, don’t you?
You can’t get rich when someone else controls the purse strings. You need the freedom to be able to price your booklet as high as you can, as much as your market will bear, so that you can make as much money as you can. You can’t do this through traditional means, but you can when you’re the boss – which is exactly what you’ll be with a booklet!
To your riches!
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