A booklet can take many different forms. Yours might have photos inside, or nothing but text. It might be full color inside with a full color cover, or black and white inside with a single color cover. And it can be just about any size you can imagine, from miniature to oversize.
In fact, your booklet may not even have any pages. It might be an e-booklet that exists on a pdf file, or it might be recorded as a cd.
The wonderful thing about booklets is their versatility. You’re free to create whatever your heart desires, and whatever suits your marketplace best.
Having options is important, because it gives you the opportunity to grow and expand your business and products. If you lock yourself into just one product or one form of delivery, it will stagnate your sales and your progress.
Look at all of the options available to you and consider what you will do today, and what you might do in the future. How will you grow your business? Will you offer only one printed booklet or an entire catalog full? Will you offer your booklets online and off, or just one or the other? Will your booklet be a product to support services you wish to offer? It’s all up to you. You have the freedom to choose the options you want, and the options are as unlimited as your imagination.
To your riches!
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