If you want to be successful as a booklet author, one way to do it is to tie into a current trend – one that’s HUGE! What’s the one thing on everyone’s mind right now? Money. Regardless of whether you buy into the media’s frenzy and scare tactics or not, you can’t argue that everyone is concerned about money and whether or not we are headed into the next great depression. And while the media is busy spewing forth its bad news about the stock market, job losses and foreclosures, there is some very good news for you as an author if you’re paying attention. What is this good news? Simply this – that if you can write about finances or spin your topic to focus on some aspect that will help people financially, your booklet will do very, very well.
What? You’re not a financial wizard? You’ve got no background? You can barely add 2+2, you say? Then we have something in common. But, those facts didn’t stop me from writing 60 Ways To Make Fast Cash, or its sister title 119 Ideas To Save You Money Now. These were written from my own experience as an at home mom who found creative ways to make a quick buck or stretch it as far as I could.
You probably have some skills or life lessons concerning money that you could pass along to others in a booklet. It’s probably something you do so often you aren’t even aware that someone else would find that knowledge valuable.
Even if you’re not planning to write about finances directly, you may be able to tie in a financial angle with your chosen topic. For example, if you plan to write a booklet for parents of girls who participate in pageants, you might write about how to cut pageant expenses as your main topic or in a section of the booklet.
Writing about finances doesn’t mean you need to write to everyone. You still need to stick to your chosen niche. And it doesn’t mean that you must write about the stock market either. It simply means that you take the topic of finances and spin it so that it fits your niche and your topic.
When you want to know what the current trend is, what people are thinking about most and what they are buying in terms of information, the best way to find out is to go to the top. Look at the top publishers and what they’re buying and churning out in large numbers. Look at what’s selling. Right now it’s all about money. But, don’t take my word for it. Here’s a few examples for you:
According to Riverhead Books, Suze Orman’s financial titles have sold 3,200,000 copies all totaled. Her latest title, Suze Orman’s 2009 Action Plan, is due out December 30th and is expected to be another best seller.
Dave Ramsey, author of Total Money Makeover, has been on the New York Times best seller list for 71 weeks. Thomas Nelson, a publisher of inspirational and Christian books, has reported sales of 1.5 million copies of Dave Ramsey’s books.
Jim Cramer’s lastest book, Real Money: Sane Investing In An Insane World, is due on the market January 6th. Published through Simon and Schuster, the first printing will consist of 160,000 copies and the publisher currently has more than 2 million copies of Cramer’s other titles in stock.
David Bach, who often appears on Oprah, has written eight books about finances and currently has 5,350,000 copies on the market. His newest title, “Fight For Your Money” will be on bookstore shelves March 3rd.
This is but a small taste of the financial titles coming out in ’09 and the successful authors behind them. And yes, these titles are all traditionally published. But, we can learn from the big guys, because they are extremely picky about what they put money into. We can clearly see the trend. People are scared right now. They aren’t sure what’s going to happen. They don’t know where to invest. They’re looking for ways to cut back their spending and save some money. They’re looking for ways to make more money. And all of this is very good news because as writers we have the answer someone is seeking. We don’t have the answer for everyone. But, we do have the answer for a particular niche. And that’s all that’s needed to make the riches flow!
To your riches!
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