Here’s a little secret about writing booklets. Anyone can do it. Not everyone will, of course. Some people don’t have the patience to sit down and write one. Some don’t have the desire. Some hate to write and don’t consider themselves writers.
But, while anyone can write a booklet, it takes someone special who is willing to go the extra mile, to write an exceptional booklet. An exceptional booklet is the one that will succeed. This has nothing to do with talent. It has to do with creating a product that goes beyond the reader’s expectations. And to do that, you’ve got to dig just a little deeper than the average writer to come up with something really great. It means getting into your reader’s head and figuring out what will surprise them, wow them, or thrill them as they read your content.
Anyone can write a booklet and include the basic information of who, what, when, why and how. It’s not too difficult to make sure you’ve got all your bases of information covered. This is akin to writing a report in school. The average writer will then take that information and make it interesting or even entertaining to read. But, the exceptional writer will go beyond that. They’ll not only have all their bases covered and make it fun to read, they’ll include extra information the reader didn’t expect to find.
When you give your readers more than they expect it creates a good relationship between you as an author and your readers. It builds your reputation as an author worth reading. And If you’re selling to large companies like I do, the benefits from this are enormous. My buyers are not my readers, but their customers are and when their customers are happy my buyers are happy. That means these buyers will buy from me again.
The average Joe will never get rich. Anyone can be average. Anyone can do the minimum to get by. This is what most people do when they get up in the morning to go to work, and this is why they have average jobs with average pay. To get the riches, you’ve got to go above and beyond. You’ve got to be willing to go the extra mile and give more than expected. When you do, you’ll be an exceptional writer with an exceptional product and the riches will come to you.
You can’t just write a good booklet and get rich. You must write an exceptional booklet. Not only will this give you a better product, it will also boost your confidence when you market your booklet.
Don’t be average. Don’t be good. Be exceptional.
To your riches!
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