Yesterday I talked about what to do when you find errors in your finished product. Today, I’m going to tell you about the exception to the rule.
There are times when you must correct errors before your product is sold. If you’re selling printed copies and the printer makes a major mistake in how your booklet appears, the printer should be willing to correct the problem and print new copies for you. These mistakes can be anything from the cover looking really washed out to the cutting of the edges not being a clean cut, to actually cutting into the text and leaving no margins. When errors seriously effect the look of your product and make it appear anything less than professional, it’s time to holler and get it re-produced.
Another reason you should go back and re-produce is when you learn that something you printed in your booklet has changed or is in error and that change or error is something important that your booklet is teaching about. For example, if your booklet is about investing and you learn that your research produced some misinformation, that needs to be corrected before you market your booklet. If it isn’t, there are a number of things that can happen from you appearing to be an idiot who doesn’t know what you’re talking about, to your being sued by someone who followed that false information.
Do your best to make sure your information is accurate and up to date. Correct major errors if they affect the professional appearance of your booklet. These two things are crucial to your success.
To your riches,
PS: Click on one of the links on the top right of this page to subscribe to my blog so you never miss a single, important post! Remember, it only takes one idea to get the riches flowing to you!