You’re booklet manuscript is finished and your booklet has been produced. As you look over you’re brand new “baby” with pride, suddenly you’re stricken with horror. You’ve found an error in your booklet! How can this happen? You were so careful. You proofread it, and even had it professionally edited. Suddenly, you’re embarrassed and afraid to put your booklet on the market. What will people think?
I’m here to tell you that this happens to the best of us and it’s ok. Errors will happen in spite of your best efforts. It may be a punctuation or spelling error. It may be a misplaced page. It may be the cover color didn’t turn out quite right. What to do? Move forward anyway.
If the error is a minor one such as a spelling or punctuation error, or a color that just didn’t turn out the right shade, just forget about it. Revise the error for the next printing or production, and keep going. Use the booklet you have now even with the errors. Chances are nobody will ever know the difference.
Back over the summer I created a booklet for my publishing company. I was excited when the booklet was finished and waiting for me to picked up the copies. But, to my horror, the cover was the wrong shade! It was supposed to be red and tan to match my company logo. Instead, it looked orange and brown!
But, I moved forward anyway and started using those copies. Then, I met with a group who critiqued my booklet. They liked it, but found numerous ways I could make it even better. So, I began working on the revisions, but I continued to use my current copies until they were gone.
Human beings make errors. It’s a fact of life. If you let every error that comes your way stop you dead in your tracks, you’ll never get anywhere as a booklet author. You’ll also spend tons of money trying to perfect something that will never be perfect, when you could have used that money toward promoting your product or creating a second product.
Microsoft has plenty of money. They are also very good at releasing imperfect products to the marketplace, and then tweaking them later. They understand that all you can do is all you can do. Good enough is good enough. You can always fix it later.
Do the best you can do and let it go. If you do this, you’ll get the riches. If not, you’ll be stuck and frustrated, never moving forward.
There is one exception to this rule – when you should correct the errors before you put your product into the marketplace. I’ll tell you about that tomorrow.
To your riches!
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