Quick Tip: Don’t Include In Your Booklet What Doesn’t Get Read

One of the nice things about booklets is that they’re a short, easy read.  So why would you want to include non-essential information, which your readers will probably skip anyway?

Most people will skim printed information to see if they think it’s worth their time to actually read it. Think about this.  You’ve done the same thing.  How many times have you picked up a book, read the back and then flipped to the table of contents?  Or maybe you didn’t even bother to read the back first.  And then, once you’ve glanced at the table of contents, if a section of the book was of particular interest to you, you might have gone to that chapter of the book to browse it.

How many books do you own that you have read completely?  How many magazines have you read cover to cover?  How many websites have you gone to where you’ve read every single word?  How many blogs?  Probably very, very few if any.  And that’s my point.  You don’t read every word.  You pick and choose which sections you will read – which ones are the most relevant.  And so do your readers.

When you write your booklet manuscript, try to see it from your reader’s point of view.  Ask yourself which parts you would want to read the most, and which parts you would skip.  Leave out anything you might skip, and if you need to, expand the parts you would read.

To your riches!

Kim

PS: For more help with your manuscript click here!

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7 Big Booklet Mistakes You Should Avoid

Ready to crank out that booklet and get it done?  Not so fast!  Here are seven mistakes you need to know about up front so you can avoid them as you create your booklet.

1)  Choosing the wrong title. Your booklet’s title is extremely important.  It determines whether people will continue to think about a purchase, or move on to something else.  Your title should tell people what your booklet is about, while at the same time compelling them to buy.

2)  Choosing the wrong cover color(s). Color is also extremely important.  Colors convey moods and feelings, and they are often associated with specific things – such as red which is associated with love and is the color most used for Valentine’s Day.

3)  Not tightly focusing your content. A booklet is a small publication.  It isn’t meant to give the reader every last detail on the subject.  Keeping your content tightly focused will ensure your readers get the information they need without the fluff they don’t.

4)  Not writing for your audience. Your audience is looking for information that speaks directly to them.  If your booklet does, you’ve got their attention.  If not, they’ll look elsewhere.

5)  Not proofreading your manuscript. Everyone makes a mistake here and there.  Most are easy to catch simply by reading through your manuscript a couple of times.  Your booklet will create an impression of you as an author and businessperson.  What kind of impression do you want to make?

6)  Not having another expert, within your chosen subject, proofread your manuscript. Mistakes don’t always come in the form of grammar and punctuation.  Sometimes, they come in the form of misinformation.  These people can save you from publishing information that is out of date or faulty.

7)  Trying to do everything yourself to save a few dollars. Chances are you’re good at writing.  But, you probably are not good at several other things you will need to complete your booklet and get it on the market.  If you’re short on funds, you can do things little by little as your budget allows.  In the end, it’s better to take a little longer to create a product that appears professional than to slap something together just to get it done.

To your riches!

Kim

PS: Would you like to avoid the most costly mistakes in booklet publishing while making sure that your booklet will sell?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

The Key To Solving The Puzzle Of The Blank Page

You’ve sat down, stared at the screen or paper in front of you, and tried to come up with those first words but you just can’t seem to find them.  Or worse, you can’t even think of a good topic to write about.  This frustrating dilema can happen at anytime during your booklet adventure – whether you’re writing your first booklet, one in a long series of titles, or developing another product.

The Dreaded Blank Page

When you’re facing a blank screen or page, there is nothing for your mind to grasp except that you have a blank screen or page in front of you.  Your mind focuses on the fact that there is nothing there. This creates an expectation inside of you to fill the page, but it also creates frustration as you try to think of what to fill it with.

You might come up with a few words, only to delete them as they just don’t seem to convey your true message.  Your mind may come up with a few ideas or images, but nothing seems to click.  That blank page seems to be an insurmountable hurdle.  You need to get your mind to focus on something other than the blank page.

The Key To Overcoming The Dreaded Blank Page

The key to overcoming this insurmountable hurdle is to never start with a blank page. This is easier than you think.  If you know what your topic is, it’s easy to find information on that topic.  You don’t need to begin writing to do this.  You just need to do a little bit of research.

Once you’ve compiled some information, you’ll have many different ideas in front of you – each one capable of sparking a response within you.  This will bring you to your starting point and you’ll find that the words simply flow from you onto the page.

Finding Your Booklet’s Topic

That’s all great, you say, but what if I don’t even know what to write about? Easy!  Think of your mind as that blank page.  You need to fill it with ideas that will make you think and feel something about a particular subject.  This is important because if you don’t care about your subject, why should your audience?

Here again, it is important to do your research.  You can do this mentally by thinking about things you like and don’t like, or you can do this manually by physically researching different topics that interest you.  Ultimately, your goal is to come up with something that makes you feel very strongly one way or another – something you want to share with others or do something about.

Whether you’re facing a literal blank page, or your mind is simply a blank, the key to solving this puzzle is to not start with a blank page or blank mind at all.  Some simple research will give you the ideas you need to get going.

To your riches!

Kim

PS: Would you like more detailed help in writing your booklet?  Do you want to make sure you’ll have a booklet that will sell when all the work is done?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only take ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

Seven Ways To Make Sure Your Booklet Gets Written

Are you tired of sitting around waiting for your booklet to write itself ?  Here are seven ways to make sure the writing gets done!

1) Don’t wait until you feel that surge of inspiration. Inspiration will come to you as you write. Sit down and write it now!

2) Turn off the tv. This is valuable time you can use!  No more excuses about not having enough time!

3) Unplug your phone. The last thing you need right now is a ringing phone to interrupt your thoughts!

4) Plan your writing time just as you would any other appointment and take it seriously.

5) Plan to reward yourself when your manuscript is finished.  This gives you some immediate gratification to look forward to!

6) Don’t start with a blank page. Do your research or throw a few ideas on paper before you start writing your manuscript.  This will make your writing flow much easier.

7) Make a commitment to yourself to get it done and be determined to keep that commitment.

To your riches!

Kim

PS: Need a little more help getting started?  Would you like to know exactly what to do, step by step, to create a booklet that sells?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

The No-Brainer Way To Write A Booklet And Make Money

After a much anticipated wait, I am THRILLED to tell you that my new product, The Ultimate Get Rich Guide To Booklet Writing And Production – How To Write And Produce A Booklet Within 2 Months Or Less That Will Sell Like Crazy And Create A Rush Of Cash-Flow That Floods Your Bank Account, is finally available!

Now you have NO excuses!  This guide lays it all out for you, step by step. It’s truly the no-brainer way to write your booklet and make money!

Get it here.

To your riches,

Kim

Seven First-Step Goals For New Booklet Authors

Are you new to the idea of writing booklets?  Do you feel a little confused as to where you should begin?  Here’s a quick run-down of seven first-step goals to help you get started on the fast track to getting your booklet published and making money!

1) Harness Your Passion. Whatever you’re passionate about, you can write about and sell long term.  Make sure you love your subject!

2) Draw On Your Experience. Using your own expertise is the best way to write your manuscript.  It’s already in your head!

3) Draw On Others’ Experience. When your own expertise is not enough, get answers and material from others who are more knowledgeable than you.  This can be done via interviews, books, cd’s, online, etc.  Not only will you gain needed material for your manuscript, but you’ll add to your own expertise in what you learn.

4) Write That Booklet Manuscript! Whether you’re just using your own information or you’ve compiled information from a variety of sources, your next goal is to get the writing done!

5) Produce That Booklet Manuscript. Whether you plan to sell hard copies, e-copies or both, you can’t do it until you turn that manuscript into a product.

6) Focus On Your Market And Begin Reaching Out. Now it’s time to tell others what you’ve got and what it can do for them.  Tell anyone and everyone who will listen.  You never know who someone knows.  Even if the person you’re talking to isn’t interested, they may know someone who is.  And don’t forget about the internet!  It’s a great way to reach your market, even if your booklet is only available in hard copies.

7) Rake In The Riches And Do It Again! Once word gets around and people get to know you a little, the riches will begin to flow.  Now it’s time to write that next booklet!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!

Quick Tip: How To Make A Serious Subject Entertaining

I am officially declaring Tuesday as Tip Day for those of you who prefer shorter posts.  Here is your quick tip for today:

One way to make your booklet enticing to readers is by making it entertaining – especially if you’re dealing with serious subject matter.  And an easy way to do this is to make your booklet read like a comic strip.

For example, if you were writing a booklet to tell children who have been diagnosed with diabetes about the disease, you might write your booklet like a comic strip.  It would be informational in nature, but with a twist of humor and fun.

This idea could be used with just about any kind of booklet in any category, from house-training your puppy to weight loss to gardening.

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

Three Simple Rules For Creating A Top-Notch Booklet That Sells

Creating a booklet as a salable product is as easy as 1-2-3 when you follow these three simple rules!

Make It Short

A booklet is a small publication.  That’s its edge.  That’s what gives it power over a full length book.  It’s more in depth than a short article, but far less so than a book.

If your booklet is too long, it’s a book.  That’s ok if writing a book is your intention, but then you lose the power of a booklet.

Few people read books today.  The average american never gets past the first chapter.  In fact, statistics have shown that only about 2% of Americans ever finish a book.

This is why booklets are appreciated.  They’re a quick, short read.  It gives the reader information almost instantly, without having to sift through tons of pages to find what they really need.

Make It Complete

Although your booklet is a short publication, it should still be complete.  Just as a sentence is a complete thought, your booklet should be a complete read.  You don’t need to give every last detail about your subject.  That’s what books are for.  But, you should give enough information so that the reader is able to take that information and apply it to their own life in some way.

A book is made of several chapters.  Think of a booklet as just one of those chapters. It’s complete in and of itself.  It may be an overview of the entire subject, pulling out the most important details, or it may focus on one aspect of the subject and give concentrated, more detailed information in that specific area.

Make It Professional

Unless you’re a professional who does layout and artwork for others, it’s best to leave the design and layout of your booklet to someone who does this for a living.

Of course, you can direct this person as to what you want the finished product to look like.  In fact, it’s best if you do because even the best artist or designer will have difficulty coming up with just the right look if they’re trying to work from a blank slate. Their goal is to please you, and in order to do that they’ll need YOUR input.

Your goal is to have a professional product to offer your market.  You don’t want to cut corners in any area that will affect your product’s professionalism. You want a top-notch booklet inside and out!

Make it short, make it complete, and make it professional, and you’ll have a top-notch booklet that makes you a winner!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

How To Make Your Booklet A Fun Read

When you write your booklet manuscript, you should think of it as a roadmap for your audience to follow.  Your information should NEVER be vague or leave your readers guessing as to what you’re really trying to say. The information should be easy to understand yet fun to read.

Relevant Information Only Please

Since a booklet is a small publication, you don’t have room for information that isn’t absolutely necessary.  You want to give the facts, or a taste of the whole, like giving the peanut butter and jelly without the bread.

Every word you write in your manuscript should be relevant to your subject and what you’re trying to tell the reader to do.  Words or phrases that are not relevant, or that confuse, or that add additional information that really isn’t necessary in order for the reader to get the idea, should be left out.

Your booklet should be jam-packed with useful information that is completely relevant to your subject. Anything less will bore your audience and leave them disappointed.

Make Your Writing Colorful

Being relevant doesn’t mean you have to be boring.  You want your information to be presented in way that is engaging. This not only gets your audience to read your booklet, it also gets them excited about it – hopefully to the extent that they will want to tell others about this great piece of information they have found.

So, how can you engage your readers?  By dressing up your writing a little and using some colorful words that help to create an image in the reader’s mind.   You want to avoid over using common words, and replace them with more colorful ones that your readers will still understand.

For example, instead of using the word excited, you might use “on fire,” or “fired up.”  You see this kind of thing all the time in advertising.  Instead of saying “raise” your income, you’ll see “skyrocket” your income.  It means the same thing, but the word ‘skyrocket’ gives the phrase some extra oomph.

Don’t over do the more colorful words.  Think of them like seasoning.  Too much salt will spoil it.  You want just the right amount.

Give Complete Information

Your manuscript should give a complete picture. It won’t do your readers any good if your manuscript has some relevant facts, but not enough to give the reader a clear sense of what to do.  And no amount of colorful words will fix this problem either.

Your manuscript is really like a set of directions. Imagine you were driving to a place in a city you had never been to before.  If your road map only took you half way there, you would have a problem.  Just as you would need a complete set of directions to find that place in the city,  so your readers need complete information (although condensed to fit into a booklet) to be able to accomplish what your booklet promises they can.

Your booklet will be a fun read when the writing is relevant, colorful and complete. Make sure it is and your audience will ask you for more!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon, or your favorite social website.  Thanks!

The Secret To Having Devoted Fans And A Fat Wallet

Do you feel like you haven’t included enough information in your booklet’s manuscript?  Or, are you concerned about how you’re going to fit all the information you have into a small booklet?  Trying to put too much information into your booklet will actually work against you in terms of sales.

What Your Audience Wants From You

A booklet isn’t meant to be the final word or authority on your subject.  It’s just a little booklet.  It’s supposed to give the reader the basics, or the facts in a simplified manner that’s quick and easy to read.  People don’t expect a booklet to give them everything there is to know about a subject.  They’re only interested in the information they need right now.  This means your audience isn’t interested in all of the information about your subject.  They’re only interested in a small fraction of it.

Are You Wasting Time On An Impossible Task?

To illustrate this point, let’s use the example of weight loss.  There are literally thousands of publications that deal with this issue, from magazines to books to booklets to websites and blogs.  Why are they all so successful?  Because no single publication can corner the weight loss market.  There’s too much information and the market is too vast.  If you were to try and write a single publication that covered everything there is to know about weight loss, that publication would have to be divided into several volumes and it would fill an entire library and then some.  You would have to write about different body types, explain metabolism, talk about diseases that interfere with weight loss, discuss how age affects the body’s ability to lose weight, write about every diet that’s ever been tried and whether it’s known to work or not, review different weight loss products, and on and on and on.  It would be an impossible task.  And the same goes for your booklet.

How To Pare It Down

Your goal for your booklet should not be to include all the information available on your subject.  Using the weight loss industry example above, if you wanted to create a booklet about weight loss you wouldn’t cover every aspect of the issue.  Each aspect is a special gem.  You would choose one, such as how age affects the body’s ability to lose weight.  And, this one gem is actually made up of several smaller crystals, each one a gem in itself.  And so, you might break this down and come up with a booklet about weight loss for those over 40, or for baby boomers, or for seniors.  And even within each of these groups there is tons of information you could discuss.  You will have to pare down the information so that the reader gets what they want, without any clutter of information they don’t want or need.  Your booklet should be a tightly written product that presents one issue, one small slice of a greater whole.

Your Rewards – Devoted Fans And A Fat Wallet

When your information in your booklet is tightly focused, it does two things.  First, it tells your readers that this booklet was written just for them.  Your booklet will be just what they need, just when they need it.  And second, it leaves room for you to create more booklets and other products about your subject.  If you were to give your audience everything they needed to know about your subject in your first booklet, they would have no reason to return to you for more.

Don’t try to pack as much information as you possibly can into your booklet.  Make your focus a narrow one.  Give valuable information, but keep it very tightly niched.  When you do, your audience with thank you for it and your wallet will grow fat!

To your riches!

Kim

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!