Keys To Building A Successful Business – The Single, Most Important Thing You MUST Know In Order To Make Money In Booklet Publishing

Today I want to discuss with you what is probably the single, most important factor to building a strong, successful publishing business.  While all the keys I have mentioned are important, if you miss this one, your business will never get off the ground and your booklet adventure will come to a screeching halt!

The Statistics Are Grim

Approximately 81% of people alive today would like to write a book.  Most will never get started.  A handful will start and never finish, and fewer still will actually complete their work and end up with a book to place on the market.  Of those who do complete their book, the majority will sell less than 500 copies.

Why are the statistics so grim?  Because like most entrepreneurs who go into business for themselves, the writers focus on what they love to do – write – and forget that what they are really doing is starting a business. Anytime you create a product or service to offer to the public, you are starting a business.  Writing books or booklets and offering them to a particular audience is a business, and it can be a very lucrative one, but you MUST be able to look beyond the writing and the finished product before you ever write a single word.

Why The Most Important Thing Is NOT Writing

As a booklet author, you probably think that the most important thing you do in your business is your writing.  After all, if you didn’t write your booklet(s), you would not have a product to sell.  But, the writing is really only a small fraction of your business.  There is something far more important that you need to focus on in order to make your booklet adventure a success.  What is it?  It’s the math.

Before you publish your first booklet, there are some numbers you should know.  These numbers are extremely important because without them you can’t make a profit, and a business without profit dies.  Profit is the lifeline of any business, and the larger the profit you can bring in the better your business will do – and the more successful you will be!

The Most Important Number You Need To Know

What are these numbers you need to know?  First, you need to know your production costs. If you were writing a book, I would say you would also want to figure in your time for creating your work, but booklets take very little time to write.  So, production costs are first on the list.  Why is this important?  Because you can’t figure out how much profit you will make if you don’t know your production costs.

Many authors overlook this.  They look at the sticker price of their book or booklet, and not until AFTER production is finished do they realize that they won’t be making as much per booklet as they originally thought they would.  Knowing the cost of production up front will help you price your booklet so that you make a profit rather than breaking even or worse, accepting a loss of revenue.

Other Numbers You Need To Know

While the cost of production is an extremely important number to know, it’s not the only one you need in order to be a successful booklet publisher.  You should also know the size of your market, how much competition you have, how much your market buys from competitors, and how much each new customer you get is worth to you in terms of lifetime sales. Will a customer buy from you only once, or are they likely return for more?

Other numbers you should consider are the costs of reaching your market and product delivery. These numbers can range from very small to very great, depending on your budget and the methods you choose to use.

Knowing your numbers up front will help you keep costs down and profits up.  Doing the math may not be as fun as doing the writing, but it’s essential if you want to make serious money.

To your riches!

Kim Hillman

PS: Would you like to discover the profitable way to write a booklet?  Click here.

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Quick Tip: How To Get A Second Stream Of Income From The Same Booklet

All the big guys do it – from Google to the most recent addition: Twitter.  Of course, they do it online, but you can copy their lead online or off.  I’m talking about advertising and the BIG money it brings in.

This isn’t the kind of advertising you pay for.  It’s the kind where others pay you.  And, they’ll pay handsomely to reach your audience.

If you’ve ever picked up a magazine and looked through it, you’ve seen countless ads.  And, in days gone by, people depended upon the newspaper’s classified ads to find things they needed or wanted to sell.  You can do the same thing with your booklet.

Think of your booklet like a magazine, where you can sell advertising space to interested parties.  Now, you’ve got another steam of income from the same booklet.  You’re making money on the booklet’s sales, and on the ads placed inside.

To your riches!

Kim

PS: Are you ready to write your booklet?  Would you like to know exactly how to go about it – from choosing a topic to finding vendors and everything in between?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!

Two Simple Ways To Generate More Income From Your Booklet

You’ve created your first booklet and made a few sales.  Things are going well, but they could always be better.   You want to generate more income.  But how?  There are two ways you can do this.

The Easiest Way To Make More Money From Your Booklet

The easiest way to make more money from your booklet is to raise the price.  If you’re booklet is selling well, you know your information is good and it’s worth something to your market.  This means your information is valuable to a specific group of people, who would likely be willing to pay more than what you are currently asking for it.  It’s just a question of how much more they would be willing to pay.

If you’re concerned about raising your price, worried that it will scare some people away, don’t be.  Most people will be willing to pay more as long as your information is helpful to them.  The few that won’t pay more probably won’t pay your current price either.

More Choices For Your Market = More Income For You

Another way to generate more income from your booklet is to create other products from it.  You can use your current manuscript to create CD’s, MP3′s, and an e-booklet version of your printed booklet. This gives your readers more choices as to how they would like your information presented to them.

But, you don’t have to stop there.  You can get as creative as you would like to – perhaps creating a DVD version of your booklet, or writing spin-off titles that are related but have different information in them.  You might want to create a workbook or workbooklet to go along with your booklet, or you might even offer a class online or off for those who want further information after reading your booklet.  There’s no end to the possibilities of what you can create – and each item on the list adds to your inventory and your bank account!

It’s Not All Or Nothing – Why Not Do Both?

Of course, the best way to generate more income from your booklet is to do BOTH of the above.  Most people don’t charge enough for their goods or services.  You don’t have to raise your prices sky high.  Even a small hike in your pricing will generate significantly more income for you collectively.

Then, develop more products and broaden your product line so your readers can come back for more.  Your readers will be happy, and so will you!

To your riches!

Kim

PS: Need to get that first booklet written and produced so you can get in on the action?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

How To Make 2010 A HUGE Success

2010 is almost here, and if you’re not feeling too good about how things went for you this year, you may be looking forward to the new year and a fresh start.  This is a step in the right direction, but you’re going to need to make some changes in order to turn things around.

Even if you did great this year there is always room for improvement.  Here’s how to make 2010 a HUGE success!

Take A Look Into The Past

Start by looking over the past year and analyzing the things you did in your booklet business.  What worked?  What didn’t?  Why?  History repeats itself when we don’t learn from our mistakes.

One mistake that is often made and overlooked is the mistake of procrastination.  If you need to make a decision, think it through but, when there is nothing more to contemplate, don’t wait.  Make the decision. You’ll find you have less stress when you are able to make decisions in a timely manner.

Change the things that didn’t work for you or cut them out completely.  Keep the things that did work and ask yourself how you can get them to work even better.  By looking at the past it helps to guide your future.

Create An Action Plan

Once you have an idea of what did and didn’t work this year, you will be able to sit down and create an action plan for the next year.  This is something you should write down rather than relying on your own mind to remember it all.

Your plan doesn’t have to be complicated. If you’re just starting out and writing your first booklet, your plan may simply revolve around getting that first booklet created, produced and on the market.

If you have a larger business that offers many different titles, your plan may be a little more complex – involving new marketing strategies and new products to develop.  But, it still doesn’t need to be lengthy.  It just needs to be understood by YOU.

Getting From Where You Are To Where You Want To Be

Once your action plan is finished you need to carry it out.  You may find you need to make some changes as the year progresses, and that’s fine.  No plan should ever be so rigid that you can’t deviate from it if you need to.

Without a plan of action you’re just drifting along day by day, waiting for something to happen.  But, with a written, understandable and doable plan, you’ve got a map to follow to get from where you are to where you want to be.

Look over the plan you made and decide where you will begin.  You don’t have to do everything all at once. Choose one or two things you would like to work on, or change, and start with that.  Once those things have improved or are going well, move on to the next thing in your plan.

Analyze the past, create a plan of action and carry it out.  It’s easy to do and it will make your new year everything you want it to be!

To your riches,

Kim

PS: Don’t forget to click on one of the links that the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or your favorite social website.  Thanks!

The One Thing Most People Don’t Do That Can Make You A Fortune

How many times has this happened to you – someone says they’ll call you, or they plan to get together with you, and they don’t follow through?  Too many times to count, right?

Unfortunately, in our society today, this is a common occurrence.  In fact, it’s so common that it’s become the norm.  People say one thing, and do another.  They don’t follow through.  It doesn’t matter whether it’s your neighbor, your best friend, or the top executive at a mega corporation.

You can use this to your advantage.

It Starts With You

Knowing that most people won’t follow through gives you the opportunity to do the opposite.  It gives you the chance to stand out from the crowd and be remembered because you are true to your word.

Think about this.  When you’re talking with that executive and you tell him you’ll call him back tomorrow, he may be thinking, “Sure.  I’ve heard that one before,” even though he tells you he’ll be looking forward to your call.  When you actually do call him back, he’ll be happily surprised.  This is a great way to begin a business relationship.

Even in business most people do not do what they promise.  Sales people fail to follow up with prospects or show up for appointments on time.  Top executives don’t return calls, and the list goes on.  If you make the decision – a true conscious effort – to do the opposite, you will stand out as someone with integrity and this can make you a fortune!

Integrity is good for your reputation as a business person.  It lets people know that they can trust you, and trust is extremely important in business.  People do business with people they trust, and they avoid the people they don’t.

Beating Your Competitors

Following through and doing what you promise also gives you a HUGE advantage over your competition.  Who is your competition?  Anyone else who wants money from your prospect – whether or not they have a similar product to yours.

In today’s economy, people and businesses alike are carefully watching every penny they spend.  Your ultimate goal is to get them to spend their money on your product – your booklet.

To do this, you must be faithful and true in your follow up.  You must do what you promise.  Chances are your competition won’t.  This means you’re the one who will be remembered or favored when the funds become available to make a purchase. You will have endeared yourself to your prospect.

This is such an easy thing to do.  It’s amazing how many people miss it – and suffer the consequences of lost sales.

Business Imitates Life

What’s good for your business is often good for your life too. If you can be trusted to follow up in your business, and that carries over into your personal life, it will strengthen your personal relationships as well as your business relationships.

When your personal relationships are healthy, it makes you happy and gives you a sense of balance.  This carries over to your business in a couple of very positive ways.

First, when your personal life is going well it gives you the freedom you need to focus on your business. It’s difficult to conduct business when your personal life is a mess.  As humans, we tend to focus on the negative.  When our lives are mostly positive we’re better able to function in all areas – business and personal.

And second, when those we have a personal relationship with know that we are someone who has integrity and does what we promise, they will be much more willing and likely to recommend us or our product to others they know if and when the opportunity arises.

Conduct yourself with integrity in your personal life and in business.  Do what you promise.  It matters.  Without integrity, you’ll be just like everyone else – broke!

To your riches!

Kim

PS: Don’t forget to subscribe by clicking on one of the links as the top right of this page so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or another social website of your choice.  Thanks!

Why There’s Profit In What You DON’T Write

Many companies have made their claim to fame with one product.  Starbucks is known for it’s coffee.  But, they can’t serve every possible concoction in one cup.  And, even if you only like one particular combination of coffee and add ins, one cup won’t satisfy you for life.  You will want more tomorrow. This is good for Starbucks, and if you apply the same principle to your booklets, it’s also good for you.

A booklet is a small publication.  You can’t possibly stuff every last detail about your subject inside.  But, this works to your advantage.  Just as Starbucks always leaves you wanting another cup next time, your booklet needs to leave your readers wanting more.

Pare It Down

When you create your first booklet, one of the most difficult tasks you’ll face is deciding which information to include about your subject.  At first, everything will seem important.  But, you must pare down your information to the essentials.

Chose one area of your subject to focus on and stick to it.  Your booklet doesn’t need to be the magnum opus on gardening.  Instead, choose one small area of gardening to focus on – such as how to build a greenhouse, or planting tips for growing tulips.

Make A List

Once you’ve pared down your subject to one small area, you need to decide which information is most important to include. It’s helpful at this stage to make a list of any information you deem important.  This way you’ll be able to see at a glance just which details are essential.

You might start with one list, and then divide it into two – one for information that is absolutely necessary, and one that isn’t.  Doing this ensures that the most pertinent information gets into your booklet.  Then, if you have the space, you can include some information from your non-essential list.

Fill Their Desire For More

After your first booklet is completed and selling in the marketplace, you can create another booklet about another area of your subject.  So, if your first booklet is about how to build a greenhouse, your next one might be about how to grow vegetables in a greenhouse.

Eventually, you might decide that want an entire line of gardening booklets, each one dealing with a different area of the subject of gardening.  You might have titles such as “Gardening With The Grandkids,”  “How To Grow Pumpkins,”  or “The Beginners Guide To Growing Vegetables.”

Just as Starbucks is known for its coffee, yet serves a variety of drinks, so you would be known for your gardening booklets and have a variety of titles.  The potential for growth is HUGE! And the best part is that you can grow it any way you want to, and as fast as you want to.

Always leave ‘em wanting more.  When you do, you’ll have more to create and more to sell.  There’s profit in what you don’t write, because it creates a desire for more.  Few companies ever get rich from just one product.  They have one product that is their claim to fame, and then they expand on it. They create new flavors, different colors, his and hers, different sizes, new additions and new formats.  It’s partly about choice, but it’s also about filling the desire for more.

A good movie will have a sequel if it does well in the box office.  Why?  Because filling the desire for more is profitable. And it will be for you too!

To your riches!

Kim

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How To Raise Your Booklet Profits Without Doing Any Extra Work

You’ve created a booklet and sales have been promising.  So, you created a second booklet, and again it did well.  But now, you aren’t sure what your next step should be.  Should you create a series?  Write a book?  That seems like alot of work.  Is there an easier way to make even more money from the work you’ve already created?

How To Raise Your Profits Without Creating New Products

You don’t need to write a book or create a series of booklets in order to raise your profit.  In fact, you don’t need to create any new products at all, though at some point you may want to consider it.

An easy way to raise your profits from your booklets is simply to bundle them together.  If the titles are related, this is easy to do.  You can still offer them separately, but by offering them bundled you give the buyer a special discount, and yet you sell two booklets rather than only one.  Your profit on the sale of two booklets is higher than it would be on the sale of only one, even though you’re offering a discount.

Why Bundles Work

Everyone loves a deal, and offering your booklets together at a discount gives people a deal.  Many people who would otherwise only purchase one title, giving you less profit, will gladly purchase your bundle of two titles just to get the discount.  They get a deal, and you make a larger profit.  This is why bundles work so well.

Bundling Isn’t A New Concept

You’ve undoubtedly seen this marketing tactic at work in stores.   Often they’ll do something like buy 2, get the third one free.  We all know that we really aren’t getting anything for free, but it seems like a good deal so we buy two instead of only one.  Or, you’ll see a price for one item, and a lower price for purchasing two or more of the same item.  This is a tactic grocery stores use all the time.  Candy bars are one example.  If you buy one, it’s 50 cents.  If you buy three, the price goes down to 33 cents each.

You also see bundling in computer services.  When you purchase hosting for a website, for example, you’ll see many services offered for one low price.  Most people will compare the services offered by different potential hosts before they make their decision.  In the end, they will decide to use the service that they feel provides the best value for their needs.

Bundling isn’t a new concept.  Think of the baker’s dozen.  This one goes back to ancient times.  Buy a dozen of whatever and you get an extra one thrown in the bag.  It’s a timeless tactic for providing value for the customer, while at the same time getting them to purchase more than they normally would.

Books – The Ultimate Bundle

When you write a booklet, you have the beginnings of the ultimate bundle.  Ten booklets on a related topic could be a series of booklets that are sold separately, or they could be turned into a book.  The problem is, books sell for far less than an entire series of booklets.  What to do?  Simply bundle the booklets.  Your bundle of booklets will bring you far more riches than a book, as it will have a higher perceived value than a book.  And for those who don’t need the whole bundle, you can still offer each of your booklet titles separately at the regular price.

Bundling your booklets is an easy way to make more money from them without doing any extra work.  You can, of course, continue to create new titles, and then bundle those titles too.

To your riches,

Kim

PS:  Like this post?  Share it with a friend.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to get the riches flowing to you!

Why You Should Always Give People The Benefit Of Hearing About Your Booklets, Even If You Don’t Think They’ll Be Interested

As a booklet author, the opportunities for sales are endless!   There are so many ways you can sell booklets, and one of those ways is through other people.

My son has a disability, and yesterday his state caseworker came to my home to re-evaluate the services that my son is being provided with through the state.  This is something that is done on a yearly basis, and this caseworker is a new one for my son.

During the course of the evaluation I happened to mention my gluten and dairy free booklets.   I have done this with every caseworker who has come to our home in the past, but each person is different with their own unique set of contacts, and so none of the previous caseworkers were particularly interested.  But, never give up because you just never know when you’ll hit on the right person!

When I mentioned my booklets to this caseworker, she stopped typing on her laptop and gave me her full attention.  Her eyes lit up and I could tell she was very interested.  Once I explained what my booklets were about and who they were for, she said she knew of three people who would be interested in the booklets, and that she would contact them as well as give me their contact information.  The real kicker is that all three people are potential quantity buyers, who would purchase from me on a regular basis.

There is a big discovery in this lesson and it’s this.  You never know who someone knows.  You may have talked to four or five people who have held the same job, and they all may not have been interested in your booklet, but number six might just be the one with the right connections.   And this doesn’t just apply to people in a particular position either.  It also applies to other people you know and meet, no matter what they do for a living.

Had I discounted this state worker because none of the other state workers were interested, I would have missed out on a very rich opportunity.   Remember this when you’re talking with people you meet for the first time.  Always give them the benefit of hearing about your booklets, even if you don’t think they’ll be interested.  They just might know someone else who is!

To your riches,

Kim

PS:  Like this post?  Share it with a friend.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

How To Write And Sell Booklets In A Bad Economy

With the economy being in a slump, you may have noticed that several businesses around you have closed their doors.  There are a variety of reasons for this, the economy being the straw that broke the camels back.  With so many businesses going under, you may wonder if this is the best time to write a booklet.  Will you be able to sell it and get your business off the ground?

The Economy Isn’t What Determines Success Or Failure

The businesses that have failed didn’t fail because of a bad economy.  They failed because of many other factors, such as pricing goods or services too high or too low, poor customer service, poor quality products, etc.  The economy has simply required that consumers make better choices, and that is what they are doing.  In the past, these failed businesses may have been able to get away with making their customers a number, but not now.   Now is the time when customer service counts more than ever.  Now is the time when price matters most to the bottom line.  Now is the time when products and services need to be top notch and provide the most value to the customer.  Many businesses have failed to get this right, and they are gone.

You Can Succeed In Spite Of The Economy

The information you have to offer consumers in your booklet is important.  Now, more than ever, people are looking for information.  If your booklet is a non-fiction work, it stands a very good chance of succeeding.  No matter what the economy does, people will always be looking for jobs, getting sick, moving to a new city or state, having babies, getting married, dying, and going on vacation.  These things and more happen for someone, somewhere every day.

For example, imagine you want to write a booklet about choosing the perfect puppy.  You might think now is a bad time to write that booklet because a puppy is an expense, and people are watching their pennies right now.  But, the fact is there are people who are buying puppies in spite of the economy.  Perhaps they will give the puppy as a gift for a birthday or holiday.  Or they might be buying the puppy to train as a helper for the blind or disabled.  Maybe the puppy will be going to hospitals to visit the sick, or to nursing homes to visit the elderly.  Or, a family may decide to buy a puppy for Christmas instead of buying alot of gifts.  So, yes, people are still buying puppies for a variety of reasons, and if they’re buying puppies, they’re buying other things as well, including booklets and other printed materials.

Give Your Customers Value And They’ll Keep You In Business

People will buy your booklet because it gives them a good value for their money.  This means that the information you provide to them is worth more to them than the money they are paying you for it.   As long as you give your customers a good value, they’ll be happy to buy from you.

But, good value includes more than the quality of information in your booklet.  While that is a large part of it, customer service also has a part in the customers perception of value they receive from you.  Customers expect to receive the products quickly, and to have issues resolved in a timely manner.  But, to provide real value you shouldn’t stop there.  You should add some personalization to your customer service so that your customers don’t feel like a number.  Everyone likes to be treated like a living, breathing human being.  Everyone appreciates being treated respectfully and courteously.  It will add riches to your bottom line and keep you in business if you remember this.

If you’re on the fence about writing a booklet in this economy, get off the fence and do it.  If you have already created your booklet, remember to add value to it by providing the best customer care that you can.  Without your customers, you have no riches.

To your riches!

Kim

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Holiday Booklet Promotions – Are You Missing Out?

Have you ever thought about promoting your booklet as a holiday item?  Perhaps you think it would make a great gift, or maybe your booklet will help others to celebrate a particular holiday in some way.   Here are a few ideas to get you thinking about how you can promote your booklet during holiday times.

Matching Your Booklet To The Right Holiday

When most people hear the word holiday, they think of Christmas (unless you’re in the U.K. in which case you might be thinking of a vacation).   But, while Christmas is probably the largest holiday, being celebrated worldwide, there are many other holidays to consider.  Valentines Day, for example, is also widely celebrated.  A booklet having to do with love and relationships would do very well on Valentines Day.  That same booklet could be promoted at Christmas time as well, since the Christmas holiday is said by many to be a holiday of love and giving.

Your booklet’s title and theme will determine the best holidays in which to promote it, Christmas being one exception since so many people buy gifts at that time.  With the wide variety of gifts being purchased at Christmas, chances are your booklet will do well regardless of it’s subject matter because people are not buying for themselves.  If you have a booklet about starting a family, for example, Grandma may find it the perfect stocking stuffer for her grand daughter who is expecting her first child.

Christmas aside, there are a wealth of holidays to choose from, and if you match them to your booklet properly those holidays can add wealth to your wallet!  If you have a booklet that offers some historical perspective on the United States, the 4th of July may be a perfect holiday for promoting it.  If your booklet is about going green, Earth Day would be a great holiday tie-in for a promotion.

The Benefit Of Lesser Holiday Promotions

While everyone thinks about promoting their products and services over the Christmas holiday season, there is far less competition during one of the lesser holidays.  Far fewer goods and services being promoted gives your booklet a better chance of capturing some of the market.  You’ll find few items advertised for Earth Day.  But, for Christmas, everywhere you look there is another product being advertised to you, either for gift giving, or decorating, or for the family dinner.  It’s easy for your booklet to get lost with all the “noise” of everyone else’s promotions going on.

Don’t Forget The Under-served

There are many religious holidays which are celebrated, but they are not as common or well known as the Christmas holiday.  Hanukkah, for example, has been gaining the attention of merchants over the past few years, but those who celebrate it are still very under-served.  Likewise, Easter, though not as large as Christmas, is what most merchants promote, while Passover is almost completely overlooked.  Yet, for the Jewish people, Passover is a HUGE holiday.  Their families make it a point to be together for this very special time, flying or driving for miles to be together just as many people do for the Christmas holiday.  And, just as for Christmas, special foods are served and traditions are made and kept.  Gifts may be given as well, though not nearly to the same extent that gifts are given at Christmas.

Widen Your Scope

Most of us don’t bother to think outside of ourselves.  We know the holidays we celebrate, and it is those we think about.  But, as a booklet author, you need to look beyond yourself.  If you don’t, you’re limiting your sales and your income.

You don’t have to celebrate any particular holiday personally to promote your booklet to it’s market.  You might celebrate Christmas, never having given much thought to the holidays of Hanukkah or Kwanza.  But, if your booklet is all about creating holiday traditions, and it has a general enough focus, it could be promoted for all three holidays.

As an author, you must widen your scope and think outside yourself.  Look around you and see what holidays others are celebrating that aren’t so obvious in stores and on TV.  Look at the lesser holidays that are not promoted heavily.  Consider any that might be a good match with your booklet.  Not doing so means leaving money on the table that could have gone into your pocket.

To your riches!

Kim

PS:  Like this post?  Share it with a friend!  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to get the riches flowing to you!