Turning Up The Heat – Monthly Review

Can you believe it’s August already?  Where has the summer gone?  In case you missed a post from July or you just want to look back and review, here is the monthly rundown:

1)  How To Figure Out What You Really Want.

2)  The ONE Thing You Must Do To Get The Results You Want.

3)  Link Everything You Do To Your Goals.

4)  The Single, Most Destructive Thing You Can Do In Your Business.

5)  The Greatest Investment You Will Ever Make In Your Booklet Business.

6)  How To Become A Household Name.

7)  Three Simple Tips To Help You Move Forward Fast.

Join me in August when our theme will turn to Marketing – a topic I know many of you are interested in!

To your riches!

Kim Hillman

PS:  Has this blog opened your mind to the possibilities of what can happen for you with a booklet of your own?  Are you ready to start your own booklet adventure?  Click here now!

PPS:  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now.  Click here.

Turning Up The Heat – 3 Simple Tips To Help You Move Forward Fast

As our theme for this month comes to a close there are three simple tips I would like to give to you that will help you move forward fast.

1)  Focus on the long term.  Everything you do should be helping you move closer toward your goals for your business and yourself.  Sometimes you can get lost in the daily grind of doing business and lose your focus.  When that happens remind yourself of why you’re doing what you’re doing.  Remember, you are in business for one reason only – to make money!

2)  Cut anything in your way.  If something is standing between you and your goals, get rid of it or get someone else to deal with it.  It might be a vendor who never gets their work done on time, or it might be the naysayers in your life, or it might even be your own thoughts about what you can accomplish.  Get new vendors, tell the naysayers to shut up, and start thinking positive!  Whatever is in your way, either fix it or get rid of it.

3)  Grab as many opportunities as you can.  You may not be able to grab every opportunity.  Life and business are full of them.  But, take advantage of as many as you can.  You know the old saying – opportunity doesn’t knock twice.  Or at least, the same opportunity usually doesn’t.  If it’s good for you and your business, do it. 

To your riches!

Kim Hillman

PS:  You can’t move forward in your booklet adventure without a booklet.  If you’re ready to write that first booklet click here.

PPS:  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now.  Click here!

 

Turning Up The Heat – The Greatest Investment You Can Ever Make In Your Booklet Business

The greatest investment you can ever make in your booklet business is to invest in your education.  This doesn’t mean you need to go out and get a college degree or go to business school.  It means that you are willing to learn what you need to know in order to grow your business.

Everything that happens in between the writing of your booklet and the sale of that booklet is the nuts and bolts of your business.  Some of these things you can figure out on your own.  But, others will mystify you, dumbfound you, and leave you feeling like you’re alone in the corner of a dark, empty room.  It’s those things that seem to block your path that you need to watch for and find a way to circumvent.

There is nothing you can’t handle in your booklet adventure as long as you are willing to learn new things.  Look at where you are and where you want to be, and ask yourself how you can conduct business better in order to get you there faster.  Keep learning and your business will keep growing!

To your riches!

Kim Hillman

PS:  My “Ultimate Get Rich Guide To Booklet Writing And Production” is a great way to learn what you need to know to in order to get your first booklet ready for the market.  If you’re serious about creating a quality product that people will buy, and if your willing to learn the ropes so you can avoid some disasterous pitfalls, click here!

PPS:  Remember, it only takes ONE idea to start the riches flowing to you.  Subscribe to this blog now.  Click here!

Revitalizing Your Business – How To Get A Fresh Perspective

Sometimes in order to get the energy flowing in your business again, you need to get a fresh perspective – one outside your own head.

You Only Know So Much

When you began your booklet adventure you were probably able to come up with a seemingly endless amount of ideas to fuel your vision of what your adventure would be like.  You planned and you schemed and you dreamed about your future.

But you can only take yourself so far.  You only know so much, and have so much experience.  Sooner or later your business and your income will level off - and you might be happy with what you have for a while.  But, if no further growth takes place, eventually your business and your income will begin to dwindle.

Getting A Bird’s Eye View

In order to stay in business and keep things rolling, you need to keep things fresh.  This means not only refreshing your current products and adding new ones, it also means staying current in your methods of doing business and discovering new ways to handle the details.  How? By seeking knowledge outside of your own.

No matter what it is that you need, there is someone who can provide it or tell you how to do it.  Sometimes, all you need is someone outside of your business to point you in the right direction.  Maybe you’re not sure what your next move should be.  You can’t see things clearly because your too wrapped up in your business.  You’ve got too much invested in it.  You’re too close to it.  But, someone on the outside who isn’t a part of your business can see things very clearly – with a bird’s eye view.

Use All Your Resources

Finding someone to help you see things from a fresh perspective or to show you a new or better way of doing things is EASY!  There are a myriad of professionals available to help you, and most are only a click away!  And best of all, you can take advantage of their expertise for free, unless you require more indepth, personalized help.  Search the internet and you’ll find websites, blogs and articles full of information that you can put to use in your business right now!

And professionals are not the only ones who can help you.  You can also talk to friends and family members who know what you do, but who are not wrapped up in the day to day workings of your business.  Often they can provide fresh insight to help you.

Beyond all of that, there are also online groups that you can participate in, as well as local groups that meet face to face just for the purpose of helping each other come up with fresh ideas to use in business.   And be on the look out for special speakers and seminars that come to your town too!

Revitalizing your business can be as simple as gaining a fresh perspective on a particular issue or area that’s been troubling you.  Take advantage of every resource you have!

To your riches!

Kim Hillman

PS:  Ready to write that first booklet and get going on your own booklet adventure?  Need a little knowledge outside of your own?  Click here!

PPS:  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now.  Click here!

 

Spring Into Action – Final Thoughts On Growing Beyond The Million Dollar Mark And Review

It’s time to wrap up our theme from April on creating a million dollar booklet business.  But, before I give you the review, I want to share some final thoughts as to how to grow your business and your income to the next level.

Once you’ve got a solid foundation with your product line your next step, should you wish to take it, is to speak publicly about the topic of your booklets and other products.  Everything you have created up to now has pointed to you as the expert in your field and positioned you as the go to person for information on your subject.

By this time you will have a fairly large audience and your public speaking will give you further credibility in their eyes.  But, you don’t have to live out of a suitcase to do this.  You can do it via new products, such as dvd’s, or you can do it online through a variety of video formats.  And you have the option of either charging for your speaking, or you can offer it for free.

Public speaking itself can take a variety of formats.  You can offer seminars that last a couple of hours, a whole day, or a week.  Or, you might decide you want to teach a class either in person or online.  You could even offer your expertise by phone, either in private or group consultations.  Speaking publicly gives your audience another way to access your expertise, gives you credibility, and if you charge for the service it will also add additional income to your bottom line.

Once you’ve got all of these things in place, you simply need to keep it going and keep it growing.  Reach out to new markets for your existing products.  Develop new products, and create new ways of reaching out to your audience.  This is how you build a million dollar a year (and beyond) booklet business.

And, if you’ve just read this and you would like to read the previous posts from this month’s theme, here is the rundown:

1)  The Million Dollar Test – Do you have what it takes?

2)  How To Know Whether Your Topic Is A Winner Or A Dud

3)  Expanding Your Business And Growing Your Income

4)  How To Reach That Million Dollar Mark

I’ll be starting a new theme with my next post – Organizing For Success.  I hope you’ll join me!

To you riches!

Kim Hillman

PS:  Just beginning your booklet adventure?  Got questions that need answers about how it’s done?  Click here.

PPS:  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now by clicking here.

Spring Into Action – Expanding Your Business And Growing Your Income

Most million dollar companies are not built upon one product.  While every company begins small, in order for the income to grow the company must either expand what it has to offer it’s market, or expand the market itself. Some companies do both.

The same holds true for your booklet adventure. After you’ve moved along the first few squares in the game, it’s time to make some decisions about where you’ll go next.…

Your Two Choices

Once your first booklet is on the market and doing well, you may be tempted to sit quietly, rake in the dough, and pat yourself on the back for a job well done.  But, if you’re going to grow your new little enterprise to million dollar proportions, you can’t afford to sit still for long.

In order to make the big money, you need to expand your business – and under that umbrella of expansion you have two choices.  You can either expand your market and continue to offer the same booklet, or you can create new products to offer your current market.  Ideally, you should do both, but you will want to start with one option and get it going, and then move to the next option.

When Market Expansion Makes Sense

Expanding your market may, at the outset, seem like the most reasonable choice to pursue.  After all, you don’t need to develop any more products.  This choice makes sense if your current market is very small. You would simply need to let more people know about your booklet within your current market.

If your current market is already quite large, however, you will need to expand into a new market in order to make this option work.  There comes a time for every product when new markets must be found in order to continue growing the revenue that product produces. This is due to saturation of the current market for the product.  Once everyone has heard about it, and all who are going to buy have bought, the income from the current market will begin to dwindle.  However, the current market should continue to be maintained as new people will enter this market. But, a second market should also be pursued.

The problem with expanding into a new market is that it is not as easy as it seems.  Chances are your first market was an obvious one, and one which you knew how to reach easily, either because you are a part of that market yourself or because you have some first hand knowledge regarding it.  But, finding a second market for your booklet may proove more time consuming and costly than finding your first one did.

Why Product Expansion May Be Your Best Option

This brings us to your second option – expanding your product line.  If your current market is saturated, it means they liked your first booklet.  Now, they are poised to purchase whatever you offer them next – as long as it still falls within their interests.

There’s an old saying in business which says that it’s easier to keep a current customer than it is to find a new one. This is true.  Once you’ve got an audience for your booklet, it will be easier to sell to this same audience a second time than it will be to find a new audience.  Your current audience knows you and chances are your booklet, as great as it might be, didn’t completely satisfy their hunger, curiosity or need for the information you provided.  You gave them a taste, whetted their appetite, and now they’re ready for more.

You see this all the time in the world of books with volumes and series.  It’s also evident in other arenas, such as brand name fashions that offer their latest styles to the same market, TV gurus who offer a book today, and a workbook and DVD to go with it tomorrow, and even chocolatiers and green houses who offer something new every month to an exclusive market signed up to receive such offerings.

Of course, you don’t need to create several products at once to pull this off. You just need to create another product for your market – one at a time.  This is an affordable way to expand what you have to offer and continue making money and grow your empire.  And later, when your income is solid, you can expand into new markets too!

To your riches!

Kim Hillman

PS: Ready to begin YOUR booklet adventure?  Click here!

PPS: Remember, it only takes ONE idea to start the riches flowing to YOU!  Subscribe to this blog now so you never miss a post!  Click here!

Keys To Building A Successful Business – Growing Beyond Yourself And A Single Booklet

The first phase of your booklet adventure is an easy one.  You come up with an idea for a booklet, create it, and publish it.  The next phase of your booklet adventure happens when you begin to think beyond that first booklet.  This is when your booklet business begins to grow.  Growth is a wonderful thing because it means not only growing your business, but also your profits.  However, there is one very important thing, which if overlooked, will stunt your growth and your profits and keep you small.

Be Prepared

When you first begin your booklet adventure, your focus is a narrow one.  You have one booklet to create and publish.  This is simple because it’s just you and your booklet.  That’s not too much for one person to handle.

As time goes on, however, you may decide to add additional booklets and other products to your business.  And once you do, you’ll have more business because now you have new things to offer those customers who have already purchased your first title, as well as something for those potential customers who were not interested in your first title. This is what every business owner hopes to achieve because more business means more profit, but you must be prepared to handle the extra workload or your business will suffer.

Do you have a job or a business?

Nearly everyone who starts a business does so in order to achieve autonomy.  That is, they want to be in control of their own life.  They want to have the freedom to choose how they spend their time, and how much money they make.  Unfortunately, most people who choose to start a business never achive this goal.  Instead, they end up with another job – albeit one where they can call the shots – rather than living the lifestyle of their dreams.

Rather than looking at your booklet adventure as something you DO, you must train yourself to look at it as something you RUN.  There is a huge difference here.  Imagine a large corporate with only one employee.  This single person does it all.  They’re the janitor, mail room clerk, accountant, file clerk, marketing direction, and on and on right up to the CEO.  It would never work.  No one person can do that much.  Nobody could ever run a corporation alone.  And your business is just like that corporation, only on a smaller scale.

Let Go And Watch Your Business Grow

Have you ever heard of a business that started in someone’s kitchen or living room and grew into a large scale business?  There has been quite a number of these over the last several years, especially since the dawn of the internet.  The one thing these kinds of businesses have in common is that they started out very small, with one person at the helm, and grew from there into a company that employed other individuals in order to handle the workload.

If you are really serious about growing your business beyond a single booklet, you will need to be prepared to hire others to share the workload with you.  That’s the only way it can be done.  There will come a day when you will no longer be able to single handedly run your business.  That doesn’t mean that you need to have a large building with hundreds of employees.  Today, there is virtual help which is far less expensive for someone with a small business.  But, it does mean that you need to be willing to let go of some things, and allow other people to handle them for you.  Your goal is to run a business, NOT work in it, so that you’ll have more time to do the things you enjoy – both in your business and in your life!

To your riches!

Kim Hillman

PS: Are you serious about writing that first booklet?  Click here!

PPS: Be sure to subscribe to this blog so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe now!  Click here!

The Essential Ingredient For Doing Business Like A Pro

Time is almost up.  2011 is now less than one week away.  Look back, for a moment, to this time last year.  What were your goals for your booklet publishing business?  Did you achieve them?  If not, here’s what you’re probably missing that will make a difference over the next 12 months.

Ideas Don’t Create

You began your booklet adventure with an idea, and from that idea came a booklet.  From that booklet came or will come other booklets and, possibly, other products.  But, your original idea isn’t what created your booklet. An idea is just a spark.  It excites and ignites your imagination to possibilities, but nothing can be created from an idea. An idea is just the catalyst to something greater.

Everyone has ideas – ideas for making more money, for creating products or services, and for writing books or booklets.  But, if an idea created the result, everyone who ever had an idea for a business would be a business owner, and everyone who ever had an idea for a book would be an author.

Taking The Next Step

When an idea sparks the imagination, you MUST take the next step if you are to see your idea become a tangible reality.  This applies to everything you ever hope to accomplish in your life.  But, what is the next step?  What comes after the idea?  Some might answer action, and that is a good answer.  But, before action can be taken, something else must happen – you must know which action to take!

Knowledge is the bridge between an idea and the final outcome of that idea.  You may have a great idea for a booklet about collecting old baseball souvenirs, but without a little knowledge you won’t be able to turn your idea into that booklet.  Knowledge is absolutely essential to your success, and you must possess the right knowledge in order to accomplish your vision.

Know Like A Pro

What constitutes the right knowledge?  Do you need some kind of specialized degree to be able to turn your idea into a tangible reality?  No.  But, you do need to have a solid understanding of your subject, your audience, your market, and the basics of writing, production and publishing booklets if you are going to be able to pull this thing off.

How can you create a booklet about collecting old baseball souvenirs if you know nothing about baseball or what is considered valuable from the game in days gone by?  And if you know that, how can you create the booklet your audience will want to read or your market will want to buy if you don’t know what their preferences are or how to find them?  And beyond all of this, how can you take your knowledge of your subject and your market and actually create that physical product if you don’t have the first clue how to go about it?  The answer is, you can’t.  You must first know what to do before you can take the action of doing it.

This applies to every aspect of your business. No matter what your next step is, whether creating your next booklet, a new product or service, or simply taking your business and your income to the next level, you’re going to need knowledge to get there.  Don’t just dive in and take the plunge without it.  Mistakes are costly both in terms of time, and in terms of money.

Make sure you know what you need to before you proceed to the next phase of your booklet adventure.  When you’re prepared, things will run smoothly and you’ll do business like a pro!

To your riches!

Kim Hillman

PS: Just starting your booklet adventure?  Click here!

PPS: This blog is full of knowledge and it’s free!  Click here to subscribe!  Remember, it only take ONE idea to start the riches flowing to you!

Five Ways To Grow Your Business And Your Income That Work

Are you ready to grow your business beyond that first booklet?  Here are five ways you can do it…..

1)  Add more products. You can create new products from existing ones, or start from scratch.

2)  Expand your current market reach. Selling locally?  Go statewide.  Selling statewide?  Go national.  You get the idea.

3)  Reach out to a new market. Chances are your products can serve more than one.

4)  Offer a new service such as speaking or teaching. There’s good money here.

5)  Give something away. Everyone loves getting something for free, and it gives you credibility as well as visibility.

To your riches!

Kim Hillman

PS: You don’t have a booklet to sell yet?  Click here!

PPS: Don’t forget to click here to subscribe to this blog.  Remember, it only takes ONE idea to start the riches flowing to you!

Dreaming Of The Day When You Can Bask In Your Success? Think Again!

Are you looking forward to the day when you’ve got several booklets on the market – selling well – and you can sit back and bask in your success?  Every booklet author has dreamed this dream at one time, but sooner or later they realize that day will never come – that is, not if they can help it!

Achieving Your Dream

When you begin your booklet adventure you have a dream and it’s easy to see that dream as the finish line.  You create goals to help you achieve your dream, and one by one you begin to knock off the milestones as you wind your way through the path that leads to business success.

At first it seems clear.  You have a certain number of booklets you want to create.  Maybe it’s one, or two, or ten.  And maybe you want to create other products as well, such as cd’s, mp3′s, or other written products such as a full length book or workbook.  So, you don’t waste a moment.  You get right to work. Then, the day comes when you’ve achieved all of these things.  It’s wonderful, but beware of the temptation to rest on your success!

Maintaining Your Empire

It’s easy to become lazy when things are going well.  You’ve worked hard to create all of your products and get them on the market, and once they’re selling it’s natural to want to take a little breather.  But, don’t sit on the sidelines of your adventure for too long or you’ll see all the work you’ve done begin to unravel!

Once you’ve built your empire, you will need to maintain it.  You’re booklets and other products won’t sell themselves.  You still have work to do.  Your business can’t operate itself.  It needs you.  And, there is always another product you can create to freshen up your inventory.

Advancing To The Next Space

Once you have reached your goal you really need to pump up the volume and get busy.  You started your booklet adventure with nothing but a dream.  It was easy then.  All you had to do was create that first booklet.  But now, you’ve got a sizable inventory.  You can’t afford to get lazy, you’ve got customers waiting!

The truth is, you should NEVER become lazy in your business, sitting on the sidelines watching the game play out.  You should always be an active participant, doing all you can to move forward to the next space and advancing toward your goals. When you do, your business will grow by leaps and bounds in directions you couldn’t ever have imagined!

To your riches,

Kim Hillman

PS: Success is created one product at a time.  Want to make sure your first booklet is successful?  Click here.

PPS: Be sure to subscribe to this blog by clicking here. Remember, it only takes ONE idea to start the riches flowing to you!