Writer Or Author – Which One Are You?

Would you rather be perceived as a writer, or as an author? What’s the difference?  Mooooola, baby!

Writers Are Hired

Writers have long been associated with articles and shorter works, writing works for hire. They are usually not considered professionals in the sense of any particular subject, but rather they are professionals of the written word itself.

In days gone by, writers were hired to produce newspaper and magazine articles, as well as fillers such as short stories.  And because writers were (and still are) a dime a dozen, the writing profession has never been a terribly lucrative one. Competition in the writing field is staggering, which is amazing when you consider that these people are being paid, literally, by the job, and the pay is usually very little.

Today, writers create a great many works both offline and on.  They can produce fiction or non-fiction, and often a  writer will produce both.  Blog posts, promotional pieces, letters, articles, and website copy are just some of the things today’s writers create.

Authors Work For Themselves

By contrast, the author is usually NOT hired to create any particular work (although there are some exceptions to this, such as in the case of ghost writing).  The author is considered a professional on a particular subject, and writes about that subject in the form of a book or booklet.

Unlike the writer, the author generally works for him or herself. In doing this, the author is able to sell their work (their book or booklet) over and over again as opposed to selling it only once to their employer.

While it might seem that authors today are a dime a dozen, there is very little competition among them. This is because even when an author writes about the same subject as another author, the first author will usually offer different information or choose a different angle.  Books within the weight loss genre are proof of this.

So, What’s It Going To Be?

Writers create an article, letter, blog post, promotional piece, or whatever they were hired to do, and then they’re on to the next job.  They work hard, and they are often not paid even minimum wage for their time when you consider the amount of time they might spend on any one job.

The author, however, is not working a job for hire.  The author is working for him or herself, and in doing so, he or she is creating a business that can go far beyond the book or booklet originally created.

Because of their professional standing and expertise in a particular subject area, the author may receive speaking invitations, or may teach classes related to their subject.  And while these are usually one time gigs, they can pay extremely well. An author is also usually considered a celebrity, a title which may bring numerous opportunities with it.

The lifestyle of a writer isn’t all that different from the lifestyle of someone working a 9 – 5 job, with the exception that the writer might work from home.  But, the author’s lifestyle is different in just about every way. The author’s lifestyle might include opportunities for travel, and the time for extended vacations that the writer would never have, as well as a certain amount of fame and, oh yes, fortune!

There are always exceptions to the rule, but given a choice wouldn’t you rather be an author than a writer?

To your riches!

Kim

PS: If you’re a writer wanting to be an author, and you would like to do it the easy way, click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

Why There’s Always More To Write

Do you have an idea for a booklet but you’re worried that too much has been written about it already?  Or, maybe you’ve already written a series of booklets and you don’t think there is anything else for you to say about your subject – no more booklets to write.  No matter how much has been written about any subject, there is always more to write!

Why There Is More To Write About Your Subject Than You Think

Take a trip to the bookstore or the library and you’ll find anywhere from a handful of books on any given subject to a hundred or more.  The health and nutrition section alone contains at least hundreds of titles, and if you include everything ever writing under this heading – from books to articles – there are probably millions of pieces of information on the subject.

Why is there so much written about health and nutrition?  Because it pertains to everyone, but not all at the same time.  In other words, each book or smaller publication or article is niched to a specific group. One title may be written to women under 30 while another is for women over 40.

Another consideration is that health and nutrition is a very broad subject.  You can write about vitamin supplements, weight loss, detoxing the body, organic farming, infant nutrtion, and the list goes on and on.  With such a broad subject there is so much variety that you could never run out of booklets to create. Throw the different niches into the mix and there are more possibilities for booklets than any one person could write in a lifetime!

Chances are your subject is broader than you think it is.  Think in terms of niches, and think in terms of how many sub-categories there are within your subject. If you break it down, you’re likely to find that there is more material waiting to be created than you originally thought.

Ideas Are Everywhere

Sometimes writing another booklet, or even your first one, is just a matter of coming up with the right idea.  Ideas are everywhere.  Once in a while, they’ll pop right into your head without you even having to think about it.  You might be driving somewhere, or you might be in the shower.  Usually, it happens when you’re relaxed and not thinking about it.

But, what if you’re not getting any ideas?  Then, you just have to look at what’s around you.  If you’re interested in a particular subject, go to your local library or bookstore and see what else has been written about it. That’s a sure way to spark ideas, because you will have a reaction to what others have written.  That reaction can be the very basis for your booklet.

You can find ideas as you go through your day too.  You might be looking at a website and something will suddenly click for you.  Or you might be watching tv when it happens.  All you need to do is actively seek, and the idea will come. Keep your mind aware that you are looking for an idea, but don’t dwell on it too much.

Listen To Your Audience

Your audience will also give you ideas of what to create, and there is no better place to get them.  When you create what your audience wants, it’s like having the sales built in! Just listen to what people tell you – even if they haven’t purchased from you before.  If you’re getting requests again and again for some particular information – BINGO!  That’s your next title!

Probably every subject has more material that could be written about it than any one person could ever do in a lifetime – including your subject.  Widen your focus.  Look at the niches.  Look at the subcategories.  Look at the ideas all around you.  And listen to your audience. When you do, you’ll be able to create product after product, and your riches will grow!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious or StumbleUpon, or the social website of your choice.  Thanks!

What To Do When Opportunity DOESN’T Knock

Did you write your booklet thinking that once it was completed buyers would break down your door to get their hands on it?  Are you now finding that isn’t happening, and you’re frustrated because you don’t know what to do?  Opportunity doesn’t always come knocking.  Sometimes you need to create your own opportunities. But, the good news is, it’s easier than you think!

Train Your Brain To Be On The Lookout

As a booklet author, you should always be on the lookout for sales opportunities. This might take some conscious effort.  You need to train your brain to be aware of all the possibilities around you – and believe me, they are there!

Whatever you’re doing, wherever you go, train your mind to be on the lookout.  Whatever you’re experiencing in the moment – whether you’re at the grocery store, in a business meeting, visiting with a friend, or surfing the internet – ask yourself if there is any opportunity to present your booklet.

When you consciously ask yourself this question over and over again, your mind will become used to looking for sales opportunities and will begin to do it automatically without you having to think about it so much.  One day you’ll find that opportunities seem to present themselves TO YOU!

The Obvious And The Hidden

Sometimes the sales opportunities are obvious.  You go to the grocery store to pick up a loaf of bread, and you happen to see a new product that falls in line with the subject of your booklet.  That is a prime opportunity for a quantity sale, and it’s a fairly easy one to spot.

But, sometimes the opportunities for sales are hidden.  You can still find them, it just means you need to look a little deeper.

For example, you might have a good friend who has a contact who would be a perfect match for your booklet.  Unless you think to talk to your friend about your booklet you would never know that they did, in fact, have a sales opportunity for you.

When you constantly ask yourself if there is an opportunity for a sale in any given situation, you will remember to ask your friend if they know someone who might be interested in your information.  Even if they don’t, they might know someone who knows someone.

Some Secrets Should Never Be Kept

If you aren’t telling others about your booklet, you’re keeping it a secret.  Your booklet should not be kept a secret.  You’ve created something of value that will help others.  Your audience needs your information, and you need their money.  Keeping your booklet a secret won’t accomplish either of these things.

You need to have a big mouth.  Tell everyone about your booklet – from your mother to your best friend to the guy who works behind the counter at the gas station. Leave no stone unturned.  Blab, blab, blab to everyone you meet, everyone you talk to on the phone, and everyone you email.  Tell them you’re an author.  flaunt your credentials a little (but not too much).  Impress them with your professionalism and they’ll be glad to give you names and numbers if they have them.

Stay on the lookout for opportunities.  Dig for them when you need to.  Don’t get discouraged.  The opportunities are there.  You just need to find them!

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious or StumbleUpon, or the social website of your choice.  Thanks!

The Secret To Getting What You Want

I heard a good little story last night and thought I’d share it with you today.  Two men were hired for a job.  The boss told them they would be filling in a hole with dirt.  They were each handed a shovel and then they were taken to the hole they were supposed to fill in.  As the two men looked across the Grand Canyon, the first man shook his head and angrily said, “No way!  There’s no way!  This is crazy!  What is this, some kind of joke?  This is a waste of time.  I’m outta here!”  And he threw his shovel on the ground and walked away.

Now, at this point during the story I thought to myself that I would probably have done the same thing.  How could you possibly fill in the Grand Canyon with a shovel?  Even the biggest bulldozer couldn’t do it!  But wait until you hear what happened next….

The second man gleefully smiled, hardly able to contain his joy and said, “What a wonderful boss I have!  I’ll be employed for life!”

Which man would you rather be?  If you’re like me, you’d rather be the second man.  He was the one who saw the positive in what seemed like an impossible task or situation.

Two Ways To View The Choice Before You

At this moment, you are faced with a choice.  It might be whether to create a booklet, or it might be whether to make that call to talk with the head of XYZ company about a purchase from you, or it might be about whether to take your company in a new direction and grow it larger.

No matter what kind of choice you’re faced with, there are always two ways to look at it.  One is positive, the other is negative.  Whichever one you choose, the outcome of your choice (or the situation) will match.

There’s No Such Thing As Random Chance

Have you ever gone through a time when everything just seemed to fall into place and one good thing after another happened for you?  This isn’t something that happens by random chance.  It occurs because you expect it to.

Many people get up in the morning expecting to go through another day of drudgery, or at least the same ol’ same ol’ of yesterday.  They aren’t looking for anything new or exciting to happen for them, and so it seems that nothing ever does.

But, a few people get up in the morning with great expectations.  It doesn’t matter what the weather looks like outside, or whether the car will start or if they’re short just a few cents for being able to get their latte.  They have already determined that they are going to be happy this day, and that great things will happen for them.  They expect certain results, and they refuse to allow negative experiences to get in the way or spoil their day.

Your own expectations literally determine the results you get from your booklet adventure and ultimately, your life.  If you go into your day with high expectations and you determine that NOTHING is going to get in the way of the results you want, then you’re going to win.

On the other hand, if you go into your day with the attitude that you just can’t make it work, or that you’re nobody so why would Mr. Bigwig want to talk to you, or that you’re just too tired or the process is taking too long, you will lose.

The Secret – It’s So Simple!

Expect good things to come to you and they will.  Expect to get good results and you will.  That’s the secret, and it’s so simple!  What most people don’t realize is your expectations set in motion your actions.  When your expectations are positive, your actions will be positive.  The same applies for negative expectations.

Riches are not made by expecting small things, or worse – negative outcomes.  Can you imagine Donald Trump going into a real estate deal with low expectations?  Or Bill Gates creating a new product that he expects will fail?  It’s not gonna happen.  What if Oprah suddenly woke up one morning and thought to herself, “Oh, not again.  Not another day of this.  I’m getting too old for this.”  Her career would be finished.

These people get up every morning expecting great things to happen.  They get great results because they expect nothing less.  And when you expect nothing less than great results they will happen for you too!

Riches are made much more by your expectations than by what you do.  Now get out your shovel and start filling in that hole!

To your riches,

Kim

PS: Be sure to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post, please post it to del.ic.ious or StumbleUpon, or the social website of your choice.  Thanks!

Why You Should Write Even When Inspiration Eludes You

Are you waiting for the right time to write your booklet?  Maybe you’re just too tired to write right now, or maybe you’re waiting for some great spark of inspiration to ignite your imagination and send your fingers flying across the keyboard in a flurry to get your sizzling prose down while it’s hot.  Or, maybe you’re sick and just taking it easy until you feel better.

Why You Can’t Afford To Wait For Inspiration

If any of the above describes you, drink some caffeine to wake up, take something to help you feel well enough to sit at your computer, and realize that inspiration rarely ever comes when it’s needed most!  Each of these things is simply an excuse to keep you from achieving your goals.  Think about it.  When aren’t you tired?  When do you feel really well, all revved up and ready to write?  And how often do you feel truly inspired?  Probably less than 1% of the time if you’re like most people.

Your Riches Won’t Come From Thin Air

Writing a booklet and running a booklet business takes a commitment.  You can’t continually put off your writing and expect your booklet manuscript to get completed.  Nor can you shirk your responsibilities to your business.  You must be willing to keep your nose to the grindstone even when you don’t feel like it.  That’s not to say that you can’t rest if you’re truly very ill, but most of the time we like to make excuses for not doing the work we need to do.  And if we don’t do the work, we won’t reap the riches from it.

You don’t have to be a genius to write a booklet, nor does your writing need to be perfect every time you sit down at the keyboard.  You can always proofread it later and make changes.  The point is to get something done so you can keep moving forward.

The more time and effort you put into your booklet business, the more you will get out of it.  It’s all up to you!

To your riches!

Kim (who is herself suffering from the cold from hell at this very moment, yet has committed herself to posting here to help you!)

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

The Most Important Choice You’ll Ever Make

The average American is in debt, overweight, doesn’t get enough sleep and works too hard.   The average American spends their leisure time in mindless activities such as watching TV (up to 7 hours per day!), answering email and text messaging.  The average American is constantly broke and lives paycheck to paycheck.  The average American will die without a legacy.  The average American will never write a book or booklet.  If there is anything you don’t want to be, it’s an average American.

You Don’t Have To Be An American To Be Average

No matter which country you hail from, you can relate to the plight of the average person.  There is nothing special about the average person.  They go through life, living from one day to the next, never trying to better their existence.  All they know, and all they can see is the here and now.   And the here and now has so overwhelmed them that they can’t think beyond it.  It consumes them.  This is true for the vast majority – the average person.

Being Average Is A Choice

Everyday you have a choice to make whether you realize it or not – the choice to be average or the choice to rise above that status quo.  If you are not making the choice, it is being made for you and you will live an average life.  Only by consciously making the choice to strive for something better will you be able to avoid the fate of the average person.

Why Riches Don’t Flow To The Average Person

The average person can never attain true wealth.  Why?  Because true wealth does not flow to the average.  It flows to those who want something more, who are willing to sacrifice their average lifestyle for something better.  The masses of society are not willing to do anything more than they are currently doing.  If they were, we would live in a very different world.  But, the fact is the majority are comfortable living their average lifestyle.  They don’t want to change it.  They may dream about it and wish they could, but they really don’t want to or they would.  Since the average person is not willing to strive for more, they will never have more.  They will have what they’ve always had – an average existence.

Booklets And The Status Quo Don’t Mix

When you step out and create a booklet, you’re rising above the status quo because most people will never write anything.  Most people will say they want to write a booklet or book or article, but they’ll make every excuse they can for not getting it done.  They just can’t find the time to do it because they’re too busy.

If writing a booklet, reaping the riches from it, and having a better lifestyle is something you truly desire to do, you must make the choice to rise above your average lifestyle and do what needs to be done to have something more than you have.  You must be willing to see your project through to the end, and if a problem arises you must be willing to meet it head on rather than making excuses and quitting.  You know the old saying – quitters never win, and winners never quit.  It’s true.  The only difference between the average person and the quitter is that the average person never starts, so they have nothing to quit.

In order to be a successful booklet author you must be willing to give up the status quo.  An author’s success and the status quo never mix.  In fact, the status quo will never mix with excellence in any endeavor.

You have a choice before you now.  The only question is will you choose to remain average or will you step out of the status quo?

To your riches!

Kim

PS: Like this post?  Please post it to del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

The Secret To Reaping Riches From The Question “What Do You Do?”

If it hasn’t happened to you yet, it will.  It might happen at the grocery store, or at the playground while you’re watching your children or grandchildren.  It can happen on the bus or subway, or while you’re shopping at the mall.  It might even happen while you’re traveling on vacation.  What is it?  It’s when someone asks you what you do for a living.  Do you know how to answer them?

A Simple Answer

As a booklet author you wear many hats.  You’re a writer and publisher, an advertiser and marketer, a salesman and negotiator.  You might even be an employer, a consultant or a public speaker.  How can you possibly express all of this to the person who asks you what you do?  And worse yet, you must express it in a way that is brief.

The truth is, nobody really cares about everything you do.  Most people are just curious and are looking for a simple, basic answer.

Start With The Basics

When you talk to people about what you do, you should start with the basics.  This means you answer their question with the root of what you do.  You are an author or a writer about a particular subject.  That is what your business is built upon.   You might say, “I’m a writer.  I write about using natural methods to relieve allergies.”  This gives a basic, overall kind of explanation while at the same time pinpointing your expertise.

The Next Step

Many people will be satisfied with your basic answer.  But, sometimes they will want more information.  It may be that they have allergies and are looking for help.  Or, they might be an allergy specialist who is interested in knowing more about your information.  If they ask for more specific information, you should give it to them.  But, do it one bite at a time.  You don’t want to overwhelm them.  For example, they might ask who you write for or what you write about allergies.  In this case you could answer, “I write booklets about natural allergy relief for doctors to give to their patients.”

Getting It Down Pat And Why It’s So Important

From the time you have your first booklet on the market, you need to know what to tell people when they ask you what you do.  You should put together an answer that is brief, but that tells people what you write about.  Why is this so important?  Because unless the person asking you has told you who they are and why they’re asking, you don’t know.

It’s easy to assume, during the course of friendly conversation while standing in line at the grocery store or chatting with the person next to you on the bus, that they are just curious.  And they may be.  But, they may be someone with the clout to make a large quantity purchase from you, or they may know someone who might be interested.  They could also be interested in purchasing a copy for themselves, and if they do they may make future purchases from you down the road and refer you to their friends and family.

Some professionals create what’s called an elevator speech, and they develop different versions of it to fit different situations.  But, you’ll never be able to create a speech to fit every situation because you can never know ahead of time just where someone else is coming from or why they’re interested in what you write.

A better way to handle it is to start with the basics and build from there, giving only the information the person needs to know or might be truly interested in.  You don’t need to memorize an elevator speech, but you should know how to tell someone the basics of what you do, and you should be able to give them more information easily if they need it.  This may come naturally to you, or it may require some thought on your part and a little practice.  But, it’s of vital importance because you just never know who you’ll meet next time you go out to dinner or go on a cruise.

Give some serious thought to how you will respond the next time someone asks you what you do.  Don’t leave it to chance.  Your answer just might take you down the road to riches!

To your riches!

Kim

PS: Like this post?  Please post it to del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

How To Create Goals That Will Make You Rich

Have you ever heard the phrase “If you don’t know where you’re going, you’ll probably end up somewhere else?”  This is especially true for you as an author and as a booklet business owner.   You must know where you’re going or you’ll end up somewhere else.  In other words, you must know what it is you’re trying to achieve, or you’ll miss the mark.  And how can you know what you’re trying to achieve?  By determining what you want and setting goals.

Without Goals You’re Shooting In The Dark

Without goals you have nothing to aim for.  You may be making your best effort and giving it all you’ve got, but you’re shooting in the dark at a target that not only can’t you see, but you aren’t even sure what the target is or whether there is even one at all.

When you decide to write a booklet, you may choose your topic and get the booklet done, but these are short term goals which are easy to reach.  You need long term goals to strive for, and once you reach them you need to create new goals which are even loftier than the first ones.  This not only keeps you going and keeps you motivated, but it gives you ever higher rewards for your efforts.

How To Create A Goal

Unlike most things you create, goals are not created from the beginning.  They are created from the outcome you want at the end.  In order to create a goal, you must think about the outcome you desire from your efforts.  The outcome doesn’t need to be a single thing, such as a particular dollar amount you wish to make in income.  The outcome should actually be a list of things you would like to achieve, such as an income amount, number of copies sold, number of quantity deals made, and so on.  Once you know what you would like to achieve and you have that goal in your mind, you can then begin to work backwards to see how to get there.

Why Goals Are Like Balloons

Every goal you create must have a deadline.  Without deadlines, goals are just wishes.  It’s too easy to put things off that will help you achieve your goals if you don’t give them a deadline.  Without deadlines, it’s as if your goals are floating in the air like balloons that are visible but out of reach.  A deadline is like the anchor that tethers the balloon so that it won’t float away.  It brings the balloon into reach.  This is what deadlines do for your goals.  They give you a time-frame in which to complete your goal.  In essence, deadlines give you a goal for reaching your goal.  Therefore, you should make sure that your deadlines are realistic ones.  If you get to your deadline and you need a little more time, you can always extend it an create a new deadline, but you should do your best to reach your first deadline every time.

Creating Goals To Make You Rich

Once you reach a goal, you need to set a new one that is even higher than the first one.  For example, if one of your goals was to make $50,000 in income, set your new goal for $100,000 once your first goal is reached.  Reaching your second goal will be easier than it was reaching your first one because you know how to achieve that goal.  You’re experienced.

Setting new, higher goals will help you to continually raise the bar and perform to ever higher standards, which in turn will bring you more and more riches – both monetary and non-monetary.  So many people who own businesses reach a certain level and then they stop making goals.  They stagnate.  There is no reason to ever stop making goals.  Your business can continue to grow infinitely.

Set your goals.  Give them deadline.  Achieve your goals.  Set new, higher goals.  Do this continually and you’ll reap riches far beyond what you ever could have dreamed!

To your riches,

Kim

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only takes one idea to start the riches flowing to you!

The Worse The Economy Gets, The Better Off Booklet Authors Will Be

I heard on my local news today that the economy may be leveling out and getting ready to turn around.  Have you heard this too?  Do you believe it?  Not me.  I’m not fooled for minute.  I believe we are simply in the eye of the storm, and when the back half hits us it’s going to hit hard.  And when I say “us” I don’t just mean the U.S.  I mean the globe.  If I’m wrong, great.  No worries.  But, what if I’m right?

I’m not sure who it was that coined the phrase, “Hope for the best, but prepare for the worst,” but I would say that is very good advice in light of our current economic situation.   Great, you say, but what does this have to do with booklets?  And here is the answer to that question.

As a writer and author, you have the opportunity to provide something that others are willing to pay for in any economic climate – information.  In fact, the worse the economy gets, the better off booklet authors will be.  Why?  There are two main reasons.

Booklets Cost Less And Save Time

First, booklets are generally less expensive to purchase than books.  This applies across the board to large quantity sales, small quantity sales, and single sales.  When people are pinching pennies, they’re going to want to find ways to get what they need or want for less.  A booklet provides them with the opportunity to get the information they need for less than they would pay for a book.

Booklets also save people time.  It is rare that anyone reads an entire book anymore.  Studies have shown that most people don’t read books, and of those who do most never get beyond the first chapter.  People are just too busy to sit down and read.  They’ve also been conditioned by our instant society to want everything right now.  Your booklet can satisfy their need for fast information.

Information Is Always A Best Seller

The second reason people will buy booklets in tough times is because people will always need information no matter what the economy does.  People will continue to get married, change jobs, lose jobs, have babies, buy new things such as homes or cars or computers, make repairs to things, and so on.  If your booklet provides useful information to someone, it will sell regardless of what happens with the economy.

Of course, you’ll need to understand something of the trend in your market to be able to fill the need for information.  You don’t want to write about something that people really don’t care about.   For example, a booklet on hair care may not grab attention during hard times, but you could come at this subject from a variety of angles so that people would not be able to whip out their wallets fast enough to buy it from you.  How about a booklet that tells women how to have fabulous hair on a frugal budget?  Or a booklet that tells people who have had chemo therapy how to find the perfect wig?  People still get cancer in a bad economy, and this little booklet might just bring a smile to someone’s face.  Or, what about a booklet that tells how to give your family haircuts at home?  You see, it’s not as much the information itself, as it is the direction you take it.

How To Be Prepared For The Worst

So, getting back to hoping for the best and being prepared for the worst, how does that really apply to you as an author?  To be prepared in this case means that you have a way to bring in an income, and a booklet is a great way to do that.  The sooner you get started, the sooner you’ll be prepared for the possibility of an economic collapse the likes of which we’ve never seen before.  You’ll have something of value that people will want, and that will get you through the rough spots.  And should the economy turn around and the economic collapse be avoided, having your booklet on the market will be all the better for you!  Either way, it’s good to be prepared!

To your riches!

Kim

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The Top Five Reasons They’ll Buy Your Booklet

There is one question people will ask themselves before they will even consider buying your booklet – what’s in it for me?  If they can’t answer this question for themselves within a nanosecond, you’ve lost them.  This means you must make the benefit to them a no-brainer.

Here are the five top reasons they will want to buy your booklet.

1)  Your booklet will help them make money. Money is on everyone’s mind right now, so this is a guaranteed hot seller.  Your booklet might help people find a new job, or a second job, or show them how to start a business.  It could help them to profit in the stock market in any economy, or it might show them how to turn their trash into treasure.  Making money is a subject that never grows old, so no matter what the economy does your booklet’s sure to be a hit!

2)  Your booklet will help them save money. Everyone is pinching pennies and trying to save wherever they can.  Whether your booklet helps people save money on big purchases such as a new car, or small ones like a new toaster, or on life events such as a wedding or vacation, it will do very well.

3)  Your booklet will help them avoid doing things they don’t want to do. We all have things we don’t like doing.  If your booklet can take something mundane and make it fun, or if it can show a way to do it faster so people can move on to something they would rather do, your booklet will be welcomed in the market place.  Better yet, if you can show people a way to eliminate the task altogether, they’ll not only buy your booklet but they’ll be sure to tell others about it.

4)  Your booklet will help them to be able to do something they want to do. Everyone has something they would like to be able to do, but they have some kind of obstacle in their way.  That obstacle could be time, money, a lack of skill or a lack of knowledge.  If your booklet can help them get past that roadblock, they’ll be more than happy to ante up.

5)  Your booklet will help them live a better life. If your booklet can enhance the quality of someone’s life, they’ll be glad to open their wallet.  This covers a multitude of areas from having a better marriage to communicating with teenagers to moving into a dream home.

Did you notice that each reason began with “Your booklet will help them….?”  That’s the key to riches with booklets.  If your booklet doesn’t help anyone, why would they buy it?

To your riches,

Kim

PS:  Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!