13 Perks For Being Known As An Expert Booklet Author

Writing and publishing a booklet makes you an expert on your booklet’s topic in the eyes of your audience.  This expert status offers you several advantages.  Here are 13 perks to being known as an expert.

1) People will buy from you again and again. When they know you’re the expert and your information is good, your audience will want to purchase more from you.

2) Your audience will recommend your booklet to other people they know. People never hesitate to recommend a product from someone they feel is an expert.

3) You will get invitations to speak on your topic. Speaking is a great way to get the word out about your booklet(s) and other products, and it reinforces your expert status.

4) You will have fans who will stick with you for many years, or even for life. Look at some of the television gurus who have come and gone over the years.  Many are no longer visible in the public eye, but they still have a following of devotees who continue to buy from them.

5) Your expert status helps establish your personal brand, which reinforces your expert status and places you above your competitors in the mind of your audience.

6) You will be an expert in the eyes of other experts. This is a true advantage when you want to do some type of co-venture with another expert whose expertise doesn’t directly compete with your own.

7) Your expert status can get you into places you could never get into without it, usually places that are related to your topic because you are known within that industry.

Television and radio interviews are offered to experts only. That means you!

9) Knowing you’re an expert will give you more confidence. When you know your stuff and you know you’re good, it will show in your work, your attitude, and ultimately, your sales!

10) Your competitors can no longer compete with you on the same level. They will have to rethink their strategy and revise their game plan.  Who can compete with Donald Trump or Oprah?  Who can compete with Starbucks?  Sure, there are other real estate developers, talk show hosts and coffee bars, but they just aren’t the same.  When your audience wants the best, they’ll come to you!

11) Being known as an expert can lead to opportunities you otherwise never would have had. This might be promotional opportunities for your business or products, or it might be personal opportunities, or both.

12) Experts often become celebrities within their market and in the eyes of their audience. Celebrity status gives you a whole other set of perks, in addition to the ones you already have.  One of the main perks of being a celebrity is having access to other celebrities.  This helps your promotions!

13) Experts have much larger bank accounts than non-experts do. Enough said!

To your riches!

Kim

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The Worse The Economy Gets, The Better Off Booklet Authors Will Be

I heard on my local news today that the economy may be leveling out and getting ready to turn around.  Have you heard this too?  Do you believe it?  Not me.  I’m not fooled for minute.  I believe we are simply in the eye of the storm, and when the back half hits us it’s going to hit hard.  And when I say “us” I don’t just mean the U.S.  I mean the globe.  If I’m wrong, great.  No worries.  But, what if I’m right?

I’m not sure who it was that coined the phrase, “Hope for the best, but prepare for the worst,” but I would say that is very good advice in light of our current economic situation.   Great, you say, but what does this have to do with booklets?  And here is the answer to that question.

As a writer and author, you have the opportunity to provide something that others are willing to pay for in any economic climate – information.  In fact, the worse the economy gets, the better off booklet authors will be.  Why?  There are two main reasons.

Booklets Cost Less And Save Time

First, booklets are generally less expensive to purchase than books.  This applies across the board to large quantity sales, small quantity sales, and single sales.  When people are pinching pennies, they’re going to want to find ways to get what they need or want for less.  A booklet provides them with the opportunity to get the information they need for less than they would pay for a book.

Booklets also save people time.  It is rare that anyone reads an entire book anymore.  Studies have shown that most people don’t read books, and of those who do most never get beyond the first chapter.  People are just too busy to sit down and read.  They’ve also been conditioned by our instant society to want everything right now.  Your booklet can satisfy their need for fast information.

Information Is Always A Best Seller

The second reason people will buy booklets in tough times is because people will always need information no matter what the economy does.  People will continue to get married, change jobs, lose jobs, have babies, buy new things such as homes or cars or computers, make repairs to things, and so on.  If your booklet provides useful information to someone, it will sell regardless of what happens with the economy.

Of course, you’ll need to understand something of the trend in your market to be able to fill the need for information.  You don’t want to write about something that people really don’t care about.   For example, a booklet on hair care may not grab attention during hard times, but you could come at this subject from a variety of angles so that people would not be able to whip out their wallets fast enough to buy it from you.  How about a booklet that tells women how to have fabulous hair on a frugal budget?  Or a booklet that tells people who have had chemo therapy how to find the perfect wig?  People still get cancer in a bad economy, and this little booklet might just bring a smile to someone’s face.  Or, what about a booklet that tells how to give your family haircuts at home?  You see, it’s not as much the information itself, as it is the direction you take it.

How To Be Prepared For The Worst

So, getting back to hoping for the best and being prepared for the worst, how does that really apply to you as an author?  To be prepared in this case means that you have a way to bring in an income, and a booklet is a great way to do that.  The sooner you get started, the sooner you’ll be prepared for the possibility of an economic collapse the likes of which we’ve never seen before.  You’ll have something of value that people will want, and that will get you through the rough spots.  And should the economy turn around and the economic collapse be avoided, having your booklet on the market will be all the better for you!  Either way, it’s good to be prepared!

To your riches!

Kim

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Why Booklet Authors Are Thriving In The Current Economy

People around the world are more tight fisted than ever.  And for many businesses this means they must either change the way they do business, or die.   But, for the booklet author, masses of tight fisted consumers are actually an advantage, and the best part is that everyone wins.

Advantages Of Booklets From The Consumer’s Viewpoint

For consumers, the advantages of a booklet are two fold.  First, they are getting the information they need, but they’re not having to wade through tons of information to find what they can use.  This saves them time.

Second, the consumer won’t have to pay as much for a booklet as they would for a book.  This saves them money.  They aren’t paying for tons of information, including that information they don’t need.  They’re only buying the facts, a portion, or certain points of information they want.

Advantages Of Booklets From The Author’s Viewpoint

For authors, the advantages of writing and selling booklets are many.  Like the consumer, you will save both time and money.  You will save time because booklets are quick to write and you can get them on the market much faster than you ever will a book.  And you can save money because booklets are far less expensive to produce than a book.  But, you have other advantages that are just as appealing and just as important.

Another advantage you have as a booklet author is that by giving only a small amount of information, you have the opportunity to create another booklet offering more of the same kind of information for your market.  For example, a book about dogs might include choosing a puppy, care and feeding of a puppy, training a puppy, and so on.  But, each of these topics could easily be a booklet all by themselves.  This gives you more products to offer your market, whereas the book author has only one.

When you have more products to offer your market by creating several booklets instead of a book, you automatically have another advantage built in.  You make more money.  While it’s true that your individual booklets won’t sell for as much as a full length book, when someone buys all of your related titles or your series, you will make far more money than the book author.

In all of this, there is yet another advantage to you as a booklet author that should not be overlooked.  You won’t have to work as hard as the book author does.  The book author writes their book, includes everything they can think of and goes to press.  You, on the other hand, will come up with many topics in regard to your subject, each of which could be a chapter in a book, but instead you will turn them all into booklets.  You won’t have to work as hard at having an array of products or booklets to offer your market.

While Other Businesses Die, Booklet Authors Thrive

Many businesses are finding it tough to survive now, and you’ve seen some go under already.  This is a trend that is expected to continue into the indefinite future.  But, the booklet author will thrive during these times.   Consumers will always need information, and they’ll be attracted to your booklets because a booklet won’t cost them as much a book.  But, once they like your information, they’ll buy more of it, giving you much larger profits.

Think of it this way.  Imagine yourself at the fair.  You buy a ticket to go on a ride.  That one ticket doesn’t cost you much, but nobody ever goes on just one ride, do they?  Before you know it, you’ve spent some serious money on those rides!  But, you had a good time and that’s what mattered to you.  Booklets are like the rides at the fair.  When they’re good, people will come back for more.

To your riches!

Kim

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There’s Power In Your Pen – Are You Using It To Bring The Riches To You?

There’s power in your pen (or your computer keyboard, if you prefer).  The words you write will have consequences, either positive or negative, just like the words you speak.  And, like the words you speak, the words you write are out of your control once they are out in the open.  Why does this matter?  Because the riches don’t flow as a result of negative consequences.

Why Are You Writing This Booklet?

This is a question you must ask yourself before you begin to write your manuscript.  Are you writing to help a particular niche, to offer information, to entertain, to give an opinion?  When you are motivated to act on an idea, that motivation comes from somewhere.  Where does yours come from?  Is it from a sincere desire to do good and affect a group of people positively?  Or are you writing to prove a point or express an opinion?  Do you know the difference between the two?  Writing to help people is giving of yourself – your time and talent – to help others.  Writing to prove a point or express an opinion is selfish because you are thinking about yourself first, and what you want to say rather than what your market needs from you.

Think of it this way.  Firemen (and women) do their job for unselfish reasons.  There is no reason to go into a fire other than to help someone else.  In fact, our basic instincts tell us not to go in.  And, even with all the training a fire fighter has to keep them safe, their basic instincts are still there.  There must be some level of fear that cautions them not to go in, even when they know the risks and how to minimize them.  They go in, not to be heroes, but because they care about human beings other than themselves.

Do these fire fighters deserve to be paid for what they do?  Absolutely.  They put their lives on the line every day.  In the same way, you deserve to be paid for the help you give to people inside your booklet.  In fact, when you give of yourself, people the riches can’t help but flow to you.  You will be rewarded.

The Negative Side Of Writing

Just as you can use your words for good to help people, you can also use them to hurt people, including yourself.  Once you publish something, it’s out there for all to see.  Others will form an impression of you from what you write.  Your writing is the only way they will know you.

Imagine a corrupt politician (Yeah, that’s really a stretch, isn’t it?) who doesn’t care about the people he or she represents.  This politician is in office for the power, the fame, the money, or to change certain laws that they don’t care for.  For this politician, it’s all about them.  Being that politicians are in the view of the public media constantly, how well do you think things will go for this person?  Do you think they will lose their office early?  If they don’t, will they be re-elected?  It’s one thing to take a political side, it’s another to be corrupt and do things that are almost outside the law (and probably should be).  How do you think the public will view this person once they learn the truth?

Do You Want To Be The Fire Fighter Or The Politician?

Which one would you rather be?  Which one do you want the public to believe you are?  Naturally, you want to be the fire fighter – the one coming to their rescue.  When you are, the riches will flow in your direction.  But, if you’re the nasty politician, the riches will flow to someone else.  The politician will seem to have everything in order going his or her way for a while, but it will change once people learn the truth.  But for you, the writer, the negative consequences will be there from the start because all anyone will need to do is read what you have written.  There is no fancy office, no closed doors for you to hide behind.

With the words you write, you have the power to help others and create positive consequences for yourself as well as for those you “rescue.”  Remember that the next time you sit down to write.  It is an awesome responsibility.

To your riches!

Kim

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Why Writers Have An Advantage In The Current Economy

If you’ve been watching the news you’ve probably noticed that the economy doesn’t seem to be getting better.  In fact, it seems to be getting worse.  Unemployment is the highest it has been in the past 25 years.  For both the employed and the unemployed, the outlook is bleak.  But, for writers there is a ray of hope.

Writing Is Easy Work And Easy Money

Writing is mostly a skill, with a dash of talent thrown in.  To be a writer means you enjoy writing.  Not everyone does.  Some people hate to write.  But for those who are skilled at it, there is the unique opportunity to make money from something you enjoy.  From the non-writer’s perspective, ideas and words just seem to come to you out of thin air, giving you the ability to make money from nothing.  This isn’t exactly the case no matter how much you love to write.  It does take at least a little work or research to come up with a good written manuscript for a book, booklet, or article.  But, when you enjoy writing it’s easy work, and therefore easy money.

Booklets Put You In Control Of Your Income

The best thing about writing booklets is that it costs you nothing to start, and you can go at your own pace.  While it’s true that the faster you get your booklet on the market the faster you can make money, you are under no pressure to move at lightning speed.  If you prefer to give your manuscript more thought, carefully crafting each word of your masterpiece, you are free to do so.

Going at your own pace also means you don’t have to publish your manuscript until you are ready.  Don’t have the funds for printed copies right now?  You can wait until you do to go to print.  Or, you can take advantage of your freedom as the sole creator of your work and publish fewer copies, or publish your work as an ebooklet.

When you progress at your own pace, it means you move to the next step when you are ready.  You are the one in charge of your work and your profit from that work.  Not only are you free to move through the process at your own pace, but you’re also free to price your work at whatever the market will bear and you don’t have to split the profits with anyone else.  What you earn, you keep!

Writers Have An Advantage In This Economy

As a writer, you have an advantage in this economy that the non-writer doesn’t have.  People are more hungry for information now than they have ever been.  You have a skill that you can draw upon to bring you income, whether you’ve lost your job, retired from it, or you still have your job but need extra income to make ends meet.  You have the ability to make a profit from the skill and knowledge you possess – without having to go to anyone else to make it happen.  Most people have some kind of knowledge and skill, but they must rely on someone hiring them in order to use it.  As a writer, you do not need to work for someone else in order to use your skill.

Booklets Make Publishing Easy

Booklet publishing, as opposed to book or article publishing, greatly enhances this opportunity because they are so quick and easy to write.  To make money from articles, you must usually rely on a publication for payment.  And while you can self publish a book, it is a much more costly endeavor than self publishing a booklet.  This makes booklets the perfect vehicle for the writer looking for a fast, easy and inexpensive way to profit from their skill and knowledge.

To Your Riches,

Kim

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How To Have The Kind Of Wealth That The Super Rich Enjoy

Forget everything you’ve learned about getting a job and building up wealth from it.  It’s not going to happen.  Most of us were taught that if we graduate high school, got a college education, and then got a good job we’d have a prosperous future.  But, the future is now and things have changed.

We’re now living in a day when even top executives in corporate America are having to take pay cuts, and there are about seven people needing jobs for every job opening that exists.  Competition for jobs is fierce.

But, while the economy’s plummet has everything to do with the job shortage and pay cuts for the workforce, a job has never been a good way to have wealth in the first place.  When you have a job, someone else is deciding how much money you will make.  Not only that, but you’re trading hours for dollars, and you only have so many hours in a day that you can give.  You could never work enough hours to build real wealth.

This is why so many people are living paycheck to paycheck and can’t meet their expenses.  They’re allowing someone else to tell them what their time is worth, and pay them based on an hourly wage.  Even a salaried position, although a little better, is still based on the time you spend at work.  The boss figures out what the company can afford to pay, looks at what similar jobs in other companies pay, looks at how much money you have received from previous jobs, and comes up with an amount of money for your salary based on these statistics.  That’s a pretty lousy way to make money!

Booklets are a way to get out of the 9-5, trading hours for dollars rut.  You create a booklet one time, and it continues to make money for you over and over again.  A booklet can be making money for you 5, 10, even 20 years after it was first created.

This is how true wealth is built.  You spend your time on a project one time, and get paid for it forever.  You can’t do that with a job.  Can you imagine going to work, doing data entry for an hour, and never having to do it again yet repeatedly getting paid for it?  Of course not!  That’s silly!  But this is exactly what you can do with a booklet.

Not only that, but your booklet will sell even when you sleep!  Imagine waking up, checking your online account, and seeing deposits during the night!  Booklets can sell around the clock, but you can’t work around the clock.

The secret to having wealth will always be a secret to those who struggle, trying to make ends meet by trading hours for dollars.  Wealth will never be found there.  Having the kind of wealth that the super rich enjoy can only be found in  a product that will continue to produce income years after it was first created.

To your riches!

Kim

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Book Author Says Yes To Booklets To Make More Money

Recently I met a book author/speaker who has traveled nationwide and sold a fair amount of books.  She told me that although she does ok with her book (she sells to schools), she hasn’t done as well as she would like to.  She was wondering if there was some other way to sell the information in her book.  Oh, yes!  There is!

I told her that she could take each chapter of her book and create a booklet from it.  Her book sells for $15.00 per copy, but she discounts it when schools buy from her because they buy many copies at once.  If she were to take her book and turn it into a series of booklets, she would make much more money for the same information.  She liked the idea!

If this author’s book has twenty chapters and she were able to create a twenty booklet series, she could sell those booklets for $7.00 each, possibly more since they contain highly targeted, industry related material.  Now, her twenty chapters are worth $140.00 all totaled, instead of the original $15.00 price.  And, she can still offer a discount for the bundled series, but even with the discount she’ll be money ahead with the booklets as opposed to her book.

Since this author’s material is already researched and written in book form, it will be a snap for her to create the booklets and raise her income.

How about you?  Would you settle for $15.00 or $20.00 when you could get $140.00 for the same information?  I didn’t think you would.  It’s pretty much a no-brainer isn’t it?  Write a booklet, make more money.

To your riches!

Kim

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The Two Big Advantages Booklets Have Over Books

Yesterday I attended a business meeting.  The room was filled with people from a variety of businesses, but there was one person who caught my attention.  He was an elderly gentleman with white hair.  When he stood he was a little stooped over, and although he spoke clearly there were awkward pauses between some of his words – as if he had suffered a stroke some years ago.

He was only given a moment to introduce himself to the rest of us, and he took more time than he should have.  He was an author, and he was there to promote his book.  I never caught his name nor the title of his book.  What I did catch was that a little over ten years ago this man retired from a very long, exhausting professional career which had nothing to do with writing.  He was searching for something else to do with his life and was inspired to write a book.

It took this man ten years to complete his book.  TEN YEARS!  And trust me, this is someone who does not have time on his side.  I turned to the gentleman sitting to my right and said, “I could have saved him about nine and three quarters of those years!”

Most authors probably don’t take ten years to write a book.  It’s probably more like two to five years, depending on the subject matter and how much research is involved.  Even so, that is a long time to wait to see a profit from your work.  And you may never see a profit after all is said and done.

Booklets give you two big advantages.  The first is that they take far less time to write and publish than a book does.  And the second is that they give you a way to test your market before writing a full manuscript (should you be so inclined) and therefore saving you possibly thousands of dollars.

The poor gentleman at the meeting yesterday had it backwards.  He wrote the book and now he’s trying to figure out how to promote it.  Had he written a booklet, he would have more money in his pocket for promotions and he could have tested his market to see whether a full length book might be profitable.

I must give this gentleman credit, however, because he did finish his book.  He had a box of printed copies with him.  Ten years is a very long time to work on any project, especially when you have no idea whether you’ll reap any reward for it, and he didn’t quit.  He saw it through to completion.

Don’t write a book.  Please don’t.  Not until you have a solid understanding of your market.  Then, if a book is your heart’s desire, go for it.  In the meantime, write a booklet.  You can have printed copies in your hand in about a month’s time depending on how quickly you write your manuscript.  And then you can test your market with your booklet and see how receptive they are to your subject and your content.  You’ll also be able to test your marketing skills before investing the time and money it takes to self publish and promote a book.

Sometimes, the riches are in time and money saved.

Here’s to your riches!

Kim

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Are You Worried About The Cost Of Booklet Production?

Are you concerned about how you’re going to pay for your booklet’s  production?  If you haven’t written your booklet yet, you’re putting the cart before the horse.

It doesn’t cost you anything to come up with a great idea for a booklet.  In fact, if you’re reading this you probably already have a great idea.  Think of that idea as gold which needs to be mined.  The gold is there, but there is a process for obtaining it.

The first part of that process is writing your booklet.  Like your idea, writing won’t cost you a cent.  It won’t even cost you very much in time because you are not writing a full length book.   You can have your booklet manuscript finished in as little as 24 hours if you really want to and put your mind to it.  Or, maybe you’ll do it in three days like I did with my last title.  Or maybe you’ll spend two weeks on it.  But, it won’t take you very long.

Once the manuscript is finished, you’ll begin to see the gold shining in the mine.  You’ll be excited to get your manuscript produced and trust me, you’ll be able to do it.

While I don’t recommend you let your manuscript sit for a long period of time, waiting a couple of weeks or a month to move forward to the next step in the process won’t hurt.  If you need a little time to come up with funds for production that’s ok.  Once you start production, it will happen in steps anyway, giving you time in between each step to come up with the money you need for the next step until production is completed.

Worrying about how you will come up with the money won’t get your booklet done.  Remember, you’re not publishing a full length book, which would cost you thousands of dollars to produce.  You’re publishing a booklet, which will slash your publishing costs to a mere pittance.

Don’t let worry stop you dead in your tracks.  Move ahead with your great idea and write that manuscript!  Mine that gold!

To your riches!

Kim

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Why There’s Never Been A Better Time Than Now To Write A Booklet

The news is dismal.  The economy is in a shambles.  And we’re all supposed to be afraid.  Razzberries to that!

I walk almost daily at my local mall.   Everyday I see people there with bags in hand of stuff they’ve bought.  People are still buying.  There are still things we all need – food, clothing, toilet paper.  And information.

Everyone needs information.  Everyday millions tune in to the radio, go online, or watch the news for information about the weather or what’s happening in their community, or what’s happening with the election campaigns.  On a more personal level, people are searching for information that pertains to their lives – how to make or save money, how to survive cancer, how to find the right pre-school, and on and on.

The need for information has grown significantly with the passage of time.  The more information that becomes available, the more we all seem to need it.  That’s why there’s never been a better time than now to write a booklet.

Your booklet can be about any subject which you have knowledge about.  Whatever knowledge you possess, there is someone, somewhere who is seeking that knowledge.  Your knowledge is a rich treasure that others will pay to benefit from.  You may not even realize the treasure you have in your knowledge.  You may think it’s common knowledge that everybody knows.  And some things are common knowledge.  But, everyone has special knowledge either from education or experience that they can share in a booklet and profit from – and that means you do too!

So go ahead and write your booklet.  No excuses.  The economy’s crappy everywhere.  So what.  There are still people searching for information, and some of them are searching for the very information you can provide.  What are you waiting for?

To your riches!

Kim

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