Happy New Year!

2010 has been a fantastic year for me, and I want to thank all of you, my subscribers, for helping to make it so!  I have appreciated all of your emails and comments, and I look forward to many more in the coming year.

In 2011, together we’ll work smarter, more diligently and more aggressively to advance to new levels in our booklet adventures.  Some of you will create your first booklet, while others will grow beyond booklets to create other products and new streams of income.  I look forward to being a part of your journey and helping your business and your riches grow.

I wish each of you a very happy (and rich!) new year!

Kim Hillman

PS: Want to get a head start on that booklet for 2011?  Click here!

PPS: Start 2011 off right!  Subscribe to this blog!  Click here!

Three Easy Steps For Creating A Profitable Business Plan For The New Year

If you’ve been around this blog for a while, you’ve heard me say more than once that you need to have a solid plan to work from in order to rake in those riches. This doesn’t have to be a lengthy, time consuming ordeal.  Here is how to create a simple, workable plan that will lead you down the path to profits in just three easy steps!

1)  Look back over the past year at what worked and what didn’t. Write down what worked and do it again!  Skip this step if you’re just beginning your booklet adventure.

2)  Decide what you want to accomplish by the end of the next year. Start here if you’re at the beginning of your booklet adventure.

3)  Work backwards from the accomplishments you wish to achieve, and write down the steps you need to complete in order to get there.

That’s it in a nutshell!  Simple!

To your riches!

Kim Hillman

PS: Just beginning and want it all spelled out?  Click here!

PPS: Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog!  Click here!

Quick Tip: How To Have More High Points More Often

Success isn’t the little victories.  Rather, it’s staying in the game. Your booklet adventure is made up of many twists and turns.  There are some very high points, and some very low points.  Your goal is to always get to the next high point, and to do that sometimes you’ll have to go through a few of the low points.

Simply put, running any kind of business, whether it’s a fortune 500 company or a solo operation, takes a certain amount of perserverance.  Many people start a business and then, a short time later they fold up.  They either hit a high point and think they’re finished, or they hit a low point and don’t have the stamina they need to make it through.

When you hit a high point – that big deal goes through, or your new product sells out in less than 24 hours, or you got that speaking gig you’ve been trying to get for months – pause for a moment to enjoy it, and then look to your next high point. Likewise, when you hit a low point – you lost that big deal, your new product flopped, or someone else got that speaking gig you wanted – don’t focus on what’s gone wrong.  Focus on how to fix it if you can, and then move on to the next high point.

Don’t spend any more energy than you have to on the low points.  Spend it on getting to the high points.  When you do, you’ll have more high points more often!

To your riches!

Kim Hillman

PS: Writing that first booklet is a major high point!  Discover how to do it the right way.  Click here.

PPS: It only takes ONE idea to start the riches flowing to you!  Subscribe to this blog.  Click here.

The Essential Ingredient For Doing Business Like A Pro

Time is almost up.  2011 is now less than one week away.  Look back, for a moment, to this time last year.  What were your goals for your booklet publishing business?  Did you achieve them?  If not, here’s what you’re probably missing that will make a difference over the next 12 months.

Ideas Don’t Create

You began your booklet adventure with an idea, and from that idea came a booklet.  From that booklet came or will come other booklets and, possibly, other products.  But, your original idea isn’t what created your booklet. An idea is just a spark.  It excites and ignites your imagination to possibilities, but nothing can be created from an idea. An idea is just the catalyst to something greater.

Everyone has ideas – ideas for making more money, for creating products or services, and for writing books or booklets.  But, if an idea created the result, everyone who ever had an idea for a business would be a business owner, and everyone who ever had an idea for a book would be an author.

Taking The Next Step

When an idea sparks the imagination, you MUST take the next step if you are to see your idea become a tangible reality.  This applies to everything you ever hope to accomplish in your life.  But, what is the next step?  What comes after the idea?  Some might answer action, and that is a good answer.  But, before action can be taken, something else must happen – you must know which action to take!

Knowledge is the bridge between an idea and the final outcome of that idea.  You may have a great idea for a booklet about collecting old baseball souvenirs, but without a little knowledge you won’t be able to turn your idea into that booklet.  Knowledge is absolutely essential to your success, and you must possess the right knowledge in order to accomplish your vision.

Know Like A Pro

What constitutes the right knowledge?  Do you need some kind of specialized degree to be able to turn your idea into a tangible reality?  No.  But, you do need to have a solid understanding of your subject, your audience, your market, and the basics of writing, production and publishing booklets if you are going to be able to pull this thing off.

How can you create a booklet about collecting old baseball souvenirs if you know nothing about baseball or what is considered valuable from the game in days gone by?  And if you know that, how can you create the booklet your audience will want to read or your market will want to buy if you don’t know what their preferences are or how to find them?  And beyond all of this, how can you take your knowledge of your subject and your market and actually create that physical product if you don’t have the first clue how to go about it?  The answer is, you can’t.  You must first know what to do before you can take the action of doing it.

This applies to every aspect of your business. No matter what your next step is, whether creating your next booklet, a new product or service, or simply taking your business and your income to the next level, you’re going to need knowledge to get there.  Don’t just dive in and take the plunge without it.  Mistakes are costly both in terms of time, and in terms of money.

Make sure you know what you need to before you proceed to the next phase of your booklet adventure.  When you’re prepared, things will run smoothly and you’ll do business like a pro!

To your riches!

Kim Hillman

PS: Just starting your booklet adventure?  Click here!

PPS: This blog is full of knowledge and it’s free!  Click here to subscribe!  Remember, it only take ONE idea to start the riches flowing to you!

Five Ways To Grow Your Business And Your Income That Work

Are you ready to grow your business beyond that first booklet?  Here are five ways you can do it…..

1)  Add more products. You can create new products from existing ones, or start from scratch.

2)  Expand your current market reach. Selling locally?  Go statewide.  Selling statewide?  Go national.  You get the idea.

3)  Reach out to a new market. Chances are your products can serve more than one.

4)  Offer a new service such as speaking or teaching. There’s good money here.

5)  Give something away. Everyone loves getting something for free, and it gives you credibility as well as visibility.

To your riches!

Kim Hillman

PS: You don’t have a booklet to sell yet?  Click here!

PPS: Don’t forget to click here to subscribe to this blog.  Remember, it only takes ONE idea to start the riches flowing to you!

Quick Tip: How To Improve And Make More Money In 2011

There is a difference between those in business who don’t do so well, and those who do exceedingly well.  The ones who do exceedingly well are the ones who are actually working.

Many people start a business in name only.  They come up with an idea and a catchy business name, but after that nothing happens. They talk about what they would like to do, but they never get around to doing it.  Or, they’re busy all the time, but the things they spend their time on are not productive and they never seem to get anywhere.

You don’t have to work like a dog to be successful in your booklet adventure.  But, you do need to work in a manner that is productive and that will advance you toward the completion of your goals.  Staying busy is not enough.  Your time should be spent on activities that produce something – preferably money!

As this year is quickly coming to a close, now is a good time to look back over the last 12 months and see what you did to bring you closer to your goals, and where you need to improve.  Getting rid of non-productive busy work will free up your time for more profitable endeavors.

To your riches!

Kim Hillman

PS: Are you just starting your booklet adventure?  Click here!

PPS: Be sure to subscribe to this blog by clicking here. Remember, it only takes ONE idea to start the riches flowing to you!

What To Do When The Words Won’t Come

Sometimes, in spite of your best efforts to come up with a good booklet topic, you come up empty.  Or, you’ve started your booklet but now you’re stuck.  You just don’t know what to say next.  What can you do?

There are many reasons why you may not be able to come up with the words or the right topic for your booklet. You might be under stress and unable to think clearly, or you might be trying to write at a time when you’re tired.  You may have gotten out of practice because you haven’t written anything in a while, or you might be hungry and all you can think about is food.

Whatever the reason, the solution is simple.  Give it a little time.  Don’t think about it too much.  There’s no sense in beating a dead horse.  Just walk away, do whatever you need to do – eat, sleep, or deal with whatever you need to deal with – and then return to your writing refreshed and ready to go.

Sometimes you just need a little break, especially during a busy time such as the holiday season.  In that case, it may be best for you to wait until after the holiday to pick up your writing again. It can be very difficult to focus on your writing when you’ve got so many other things to do.

Take a break and take care of yourself.  Then the words will come.

To your riches!

Kim Hillman

PS: Need a little help getting started?  Click here.

PPS: Be sure to subscribe to this blog by clicking here. Remember, it only takes ONE idea to start the riches flowing to you!

 

 

Dreaming Of The Day When You Can Bask In Your Success? Think Again!

Are you looking forward to the day when you’ve got several booklets on the market – selling well – and you can sit back and bask in your success?  Every booklet author has dreamed this dream at one time, but sooner or later they realize that day will never come – that is, not if they can help it!

Achieving Your Dream

When you begin your booklet adventure you have a dream and it’s easy to see that dream as the finish line.  You create goals to help you achieve your dream, and one by one you begin to knock off the milestones as you wind your way through the path that leads to business success.

At first it seems clear.  You have a certain number of booklets you want to create.  Maybe it’s one, or two, or ten.  And maybe you want to create other products as well, such as cd’s, mp3′s, or other written products such as a full length book or workbook.  So, you don’t waste a moment.  You get right to work. Then, the day comes when you’ve achieved all of these things.  It’s wonderful, but beware of the temptation to rest on your success!

Maintaining Your Empire

It’s easy to become lazy when things are going well.  You’ve worked hard to create all of your products and get them on the market, and once they’re selling it’s natural to want to take a little breather.  But, don’t sit on the sidelines of your adventure for too long or you’ll see all the work you’ve done begin to unravel!

Once you’ve built your empire, you will need to maintain it.  You’re booklets and other products won’t sell themselves.  You still have work to do.  Your business can’t operate itself.  It needs you.  And, there is always another product you can create to freshen up your inventory.

Advancing To The Next Space

Once you have reached your goal you really need to pump up the volume and get busy.  You started your booklet adventure with nothing but a dream.  It was easy then.  All you had to do was create that first booklet.  But now, you’ve got a sizable inventory.  You can’t afford to get lazy, you’ve got customers waiting!

The truth is, you should NEVER become lazy in your business, sitting on the sidelines watching the game play out.  You should always be an active participant, doing all you can to move forward to the next space and advancing toward your goals. When you do, your business will grow by leaps and bounds in directions you couldn’t ever have imagined!

To your riches,

Kim Hillman

PS: Success is created one product at a time.  Want to make sure your first booklet is successful?  Click here.

PPS: Be sure to subscribe to this blog by clicking here. Remember, it only takes ONE idea to start the riches flowing to you!

 

Quick Tip: Cheap Marketing Plain And Simple

Marketing isn’t so much doing any one thing as it is a process, and part of that process is getting your customers to remember you.  There are many ways to go about this, some of which are far too expensive for a small booklet publisher’s budget.  But, there is something you can do that will be affordable, personal and maybe even bring a smile to your customers or potential customers – send them a card.

This is the season for sending cards.  Corporations and businesses of every size are sending cards to both their prospects and their customers.  There is a reason for this and it’s NOT good cheer.  It’s cheap marketing, plain and simple.

It’s not too late to send a holiday card to Mr. Bigwig at XYZ.  It will cost you very little, but it will remind him of you and your booklet(s) so that when he’s ready to place that large order he’ll remember to contact you.

To your riches,

Kim Hillman

PS: Don’t have a booklet to offer yet?  Click here!

PPS: Subscribe to this blog by clicking here. Remember, it only takes ONE idea to start the riches flowing to you!

How The Big Companies Got Rich And How You Can Do It Too

The economy has been tough on everyone and businesses are no exception.  Merchants everywhere are hoping they’ll finally be in the black by the close of the business day on December 24th.  But not all of them will meet their goal, making them a poor target for your booklet.

The Skinny Cow

Fact:  You can’t squeeze blood from a turnip.  No money means no money, no matter how you slice it.  And for many businesses, that’s reality.

Many companies are running on empty where financial matters are concerned.  They’ve got a bare bones budget and they’re running on a skeleton crew.  They may look big on the outside, but on the inside everyone’s shaking in their boots wondering if they’ll have a job to come back to in the morning.

These companies are desperately seeking that one great thing that will fill their coffers to the brim, but they can’t afford to pay anything for it. For most of these companies, it’s too late to turn things around.  You can’t wait until the last minute to do something about a sinking ship. Beware of getting involved in business deals with these skinny cows – the ones that are broke.

The Fattened Calf

Then, there are companies who have strategized and planned and profited as a result.  They’re doing well in spite of the economy.  If the companies that are broke are like a skinny cow, these companies are like the fattened calf. They have a large budget and they’re not afraid to take a risk now and then.  They can afford it.

These companies are the prize and they should be the ones you court above all others.  They will not, however, be easily won.  They may have a large budget, but it is because of their knowledge of their marketplace and their careful tactics for reaching them that they have prospered. These companies won’t make it easy for you to sign on the dotted line unless they see a direct correlation between your booklet and their customers which increases their bottom line.

Eight Small Slices Makes A Whole Pie

The vast majority of large companies fall between the extremes of the skinny cow and the fattened calf.  Many are doing alright, but business could be better.  These companies have a budget, although it’s a smaller one.  Still, a small slice of pie is better than none, and eight small slices makes a whole pie!

A company with a tight budget may not require a large number of booklets, or they may not be able to afford a large quantity.  But, they may return to you for more booklets as they need or can afford them, and that repeat business is solid gold.

Avoid wasting your time with the skinny cows – those companies that have no budget.  Watch for the fattened calf and grab them whenever you can.  And keep your eye out for companies with smaller budgets, or smaller businesses that are a good match for your booklet that have a little money to spend.  A little money here and there adds up – especially when they return to you over and over again!  That’s how most of the rich companies got that way – by selling a little at a time to alot of people who keep coming back for more.

To your riches!

Kim

PS: Ready to write your first booklet?  Click here!

PPS: Don’t forget to subscribe to this blog by clicking here so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!