News Flash! You Are NOT Your Customer!

Does it seem impossible to you that anyone would want to buy thousands of copies of your booklet and pay you a large sum of money for them?  For many booklet authors this is the case, until they discover that they are not their customer.

Your Perspective Is Small

As individuals, we tend to have a narrow view of things.  We see things from our own, small perspective.  And, we tend to think everyone else is just like we are, whether they are another individual or a large corporation.

We think this way without giving it any effort at all.  It’s just the way we’re wired.  We’ve had a certain set of life experiences which has led us to conclude certain things about others.  It’s natural for us to think this way.

The problem is that others are not like us. Even twins have their differences.  You must train yourself to focus outside the narrow box you live in or you’ll never see the truth and you’ll never believe that your booklet or your business will do very well.

How Big Do You Want Your Paycheck To Be?

Your customer is a living, breathing human being who is NOT like you.  If your customer is a quantity buyer, he has far more money to make a purchase than you can imagine.  He may get a large personal paycheck, or a small one, but when he’s using the company’s money it doesn’t matter how big or small his own paycheck is. All that matters is how big your paycheck will be from the deal you create with him.

Your customer’s preferences will be different from yours, but that’s ok.  You can accommodate him and give him what he wants.  If he wants the cover to be orange instead of blue, no problem.  If he wants photos inside, great!  It may not be what you would have chosen, but remember – you are not your customer.

Be Flexible In Your Thinking

You need to be flexible in your thinking when it comes to making assumptions about your customer, or your market.  Markets change constantly – affected by the economy, trends, and other influences that are outside of your control.

Your own economy might be tight, and the overall economy might affect your customer, but if he’s paying with someone else’s money he’ll still have the funds to give you a big, fat payday.  He’s got more money to play with than you do.

You can’t judge your customers by your own lifestyle, income or preferences. Widen your perspective.  Look outside the box you’ve been living in and you’ll find that there is a whole other world out there that you never knew existed. And you’ll find that yes, there really are quantity buyers out there who will purchase thousands of copies of your booklet and pay you a large sum of money for them!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or the social website of your choice.  Thanks!

How To Make Your Booklet A Fun Read

When you write your booklet manuscript, you should think of it as a roadmap for your audience to follow.  Your information should NEVER be vague or leave your readers guessing as to what you’re really trying to say. The information should be easy to understand yet fun to read.

Relevant Information Only Please

Since a booklet is a small publication, you don’t have room for information that isn’t absolutely necessary.  You want to give the facts, or a taste of the whole, like giving the peanut butter and jelly without the bread.

Every word you write in your manuscript should be relevant to your subject and what you’re trying to tell the reader to do.  Words or phrases that are not relevant, or that confuse, or that add additional information that really isn’t necessary in order for the reader to get the idea, should be left out.

Your booklet should be jam-packed with useful information that is completely relevant to your subject. Anything less will bore your audience and leave them disappointed.

Make Your Writing Colorful

Being relevant doesn’t mean you have to be boring.  You want your information to be presented in way that is engaging. This not only gets your audience to read your booklet, it also gets them excited about it – hopefully to the extent that they will want to tell others about this great piece of information they have found.

So, how can you engage your readers?  By dressing up your writing a little and using some colorful words that help to create an image in the reader’s mind.   You want to avoid over using common words, and replace them with more colorful ones that your readers will still understand.

For example, instead of using the word excited, you might use “on fire,” or “fired up.”  You see this kind of thing all the time in advertising.  Instead of saying “raise” your income, you’ll see “skyrocket” your income.  It means the same thing, but the word ’skyrocket’ gives the phrase some extra oomph.

Don’t over do the more colorful words.  Think of them like seasoning.  Too much salt will spoil it.  You want just the right amount.

Give Complete Information

Your manuscript should give a complete picture. It won’t do your readers any good if your manuscript has some relevant facts, but not enough to give the reader a clear sense of what to do.  And no amount of colorful words will fix this problem either.

Your manuscript is really like a set of directions. Imagine you were driving to a place in a city you had never been to before.  If your road map only took you half way there, you would have a problem.  Just as you would need a complete set of directions to find that place in the city,  so your readers need complete information (although condensed to fit into a booklet) to be able to accomplish what your booklet promises they can.

Your booklet will be a fun read when the writing is relevant, colorful and complete. Make sure it is and your audience will ask you for more!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon, or your favorite social website.  Thanks!

Photos And Artwork – Can They Really Make Up For Bad Writing?

As an author and business owner, I do a lot of reading online to keep up with current trends.  Recently, I came across an article that had the audacity to state that good photos or artwork can make up for bad writing.  This blatant ignorance is an affront to everything I stand for as an author, and if you were to follow such careless advice you would quickly find that your booklet would not sell.

Why Good Writing Is Crucial To Your Riches

Good writing is important whether you’re creating an advertisement, an article, a book or a booklet.  When your customers purchase from you, they are making an investment. They are willing to make that investment because they believe that your information is valuable to them.  If, after they invest in your booklet, they discover that isn’t the case, they won’t buy from you again.  Therefore, good writing is crucial to your sales and your riches.

What Makes Good Writing?

What makes your writing good?  Your writing is good when it appeals to your audience and gives them the information they desire. It should be professional, but it should also speak directly to your market in their language.

Think about why you buy the publications you do – especially non-fiction publications.  If you needed to know how to fix a flat tire, and you bought a booklet you believed would tell you how to do that, but after reading it you still had no clue how to fix a flat tire, you would feel that you wasted your money on that booklet and you would try to find the information somewhere else.  Your audience is the same way.

Artwork And Photos Are Just The Icing On The Cake

No amount of artwork or photos will ever replace bad writing, no matter how beautiful the artwork or photos are.  Websites are proof of this.  Have you ever been to a really beautiful website that didn’t tell you anything or give you and information?  Most of us have.  And what do we do when we get there?  We leave.

Photos and artwork are simply the icing on the cake.  Your writing is the substance. It’s why people will buy from you.  Make it good and keep them coming back for more!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious or StumbleUpon, or the social website of your choice.  Thanks!

Why Reading Your Booklet Manuscript Out Loud Is Important

Here’s a little tip you can use once you have your booklet manuscript completed.  Read it out loud to yourself.  Why?  So you can hear it the same way your audience will.

When you read something, you probably hear the words in your head.  Your audience does too.  And sometimes, in spite of your best intentions, you’ll have sentences, phrases and words that just don’t work.  Reading your booklet manuscript out loud will help you find those areas that need to be revised.

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!

13 Perks For Being Known As An Expert Booklet Author

Writing and publishing a booklet makes you an expert on your booklet’s topic in the eyes of your audience.  This expert status offers you several advantages.  Here are 13 perks to being known as an expert.

1) People will buy from you again and again. When they know you’re the expert and your information is good, your audience will want to purchase more from you.

2) Your audience will recommend your booklet to other people they know. People never hesitate to recommend a product from someone they feel is an expert.

3) You will get invitations to speak on your topic. Speaking is a great way to get the word out about your booklet(s) and other products, and it reinforces your expert status.

4) You will have fans who will stick with you for many years, or even for life. Look at some of the television gurus who have come and gone over the years.  Many are no longer visible in the public eye, but they still have a following of devotees who continue to buy from them.

5) Your expert status helps establish your personal brand, which reinforces your expert status and places you above your competitors in the mind of your audience.

6) You will be an expert in the eyes of other experts. This is a true advantage when you want to do some type of co-venture with another expert whose expertise doesn’t directly compete with your own.

7) Your expert status can get you into places you could never get into without it, usually places that are related to your topic because you are known within that industry.

Television and radio interviews are offered to experts only. That means you!

9) Knowing you’re an expert will give you more confidence. When you know your stuff and you know you’re good, it will show in your work, your attitude, and ultimately, your sales!

10) Your competitors can no longer compete with you on the same level. They will have to rethink their strategy and revise their game plan.  Who can compete with Donald Trump or Oprah?  Who can compete with Starbucks?  Sure, there are other real estate developers, talk show hosts and coffee bars, but they just aren’t the same.  When your audience wants the best, they’ll come to you!

11) Being known as an expert can lead to opportunities you otherwise never would have had. This might be promotional opportunities for your business or products, or it might be personal opportunities, or both.

12) Experts often become celebrities within their market and in the eyes of their audience. Celebrity status gives you a whole other set of perks, in addition to the ones you already have.  One of the main perks of being a celebrity is having access to other celebrities.  This helps your promotions!

13) Experts have much larger bank accounts than non-experts do. Enough said!

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, Stumble Upon, or the social website of your choice.  Thanks!

Top Ten Habits Of Highly Successful Booklet Authors

Have you ever wondered just what really makes a booklet author successful?  The authors who are at the top have developed some habits that have helped them to cultivate their prosperity.  Follow their lead and incorporate their habits into your own booklet adventure and you too will be successful!

Here are the top ten habits of highly successful booklet authors:

1) Be a doer, not a talker or a wisher.  The doing creates success.

2) Face your fear. Fear can stop you cold only if you let it.  If something creates anxiety or fear for you, do it anyway.  Often you’ll find that once you have accomplished the thing you were afraid to do, you’ll feel empowered and the fear will be gone.

3) Do at least one thing every day to further your business. Send a letter, make a call, mail a sample.  Just doing one thing every day means by the end of the month, if you work five days a week, you will have done 20 things that month to get your business ahead, get your name out there, and make money!

4) Have set work hours. Sure, you can take a long lunch if you really need to, but if you don’t know when you are going to work you’ll find the work doesn’t get done.  Set your work hours and stick to them!

5) Keep interruptions at a minimum. This means letting friends and family know the hours you’re working, and the hours you’re available for them.  It may also mean turning off your cell phone and unplugging your home phone.

6) Discipline yourself to use your time wisely. If you’re writing on the computer, don’t fall into the internet trap.  A moment of surfing or even research can easily turn into an hour or more.  If you need to research online, have a set time for doing so and stick to research until the time is up.

7) Make a list of what you need to accomplish each day. Your list is like a map.  Without it you won’t know where you’re going and you’ll find that very little actually gets done.  Prioritize your list and put the most important things at the top.  That way, you’ll always get the important things done even if you don’t accomplish everything on your list.

Take time to plan and create new goals.  When you accomplish a goal, you need a new to one to strive for in order to reach new heights of success.

9) Know what you want. If you don’t know what you want, you won’t know how to plan or what goals to strive for.  You need to know what you want in your business and your life.  What kind of lifestyle do you want to live?  How much money do you want to make?  How big do you want your business to be?  Knowing what you want will define your terms of what success is for you.

10) Give your audience what they want. You can do everything else on this list and still fail if your audience isn’t interested in your booklet.  Make sure your booklet fills a need or want with the information it provides.

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or the social websit of your choice!  Thanks!

Booklets Present A Rich Opportunity For Authors

Have you heard about writing a booklet but you aren’t sure just how to go about it or who would buy it?  Does the booklet industry seem foreign or even a little strange to you?  You’re not alone.  Most wanna be authors don’t realize that this opportunity exists, and once they do they don’t understand how they can make money with it.

Booklets Are Nothing New

Booklets and small publications are nothing new.  They have been around for centuries.  You have probably received quite a few in your lifetime without realizing it.

Just like books, there are booklets created for just about every subject you can imagine, and in nearly every genre – including fiction.  There are recipe booklets, weight loss booklets, booklets about childbirth and childcare, booklets about staying young and growing old, and everything in between.  There’s no end to the subjects on which you might create a booklet.

Why Write A Booklet Instead Of A Book?

Most writers believe they must write a full length book in order to achieve success as an author.  But, this simply isn’t true.  Booklet authors are just as successful, if not more so, than authors of books.

Writing a booklet takes far less time than writing a book. It might take you a year to write your book manuscript, and possibly even much longer.  But, you can have your booklet manuscript completed in as little as 24 hours if you’re really dedicated to it.

Also, booklets cost far less to produce than books do. When you’re self publishing, it can be difficult to come up with the money needed to produce a full length manuscript into a salable book.  It’s far less taxing on the wallet to produce a smaller publication.

Another huge plus of writing a booklet is that you can actually make more money from a booklet than you can with a book. How?  First, because you can take each chapter of your would-be book, and turn them into a booklet.  If you have ten chapters, and your book would sell for $20.00, and you sell each of your booklets for just $5.00, those ten chapters will now sell for $50.00 instead of only $20.00.

Second, you can make bulk sales of booklets easier than you can with books. With all the cost cutting that companies are doing today, it’s much easier to get them to buy a smaller publication than a full length book.  Their cost is minimal in comparison, and yet they still have the advantage of giving their employees or customers much needed or desired information.

Can You Really Make Any Money With Booklets?

Although most authors aren’t aware of the booklet opportunity, it is a lucrative one.  You can sell your booklet to individuals, or you can sell in bulk to large companies and organizations.  You can even sell to both.

The key to making sales is knowing what your particular market is hungry for. When you create a booklet, you should already know who your audience is before you ever write a word.  That audience may be who will buy your booklet, or your buyer may be someone who serves that audience.

Why will they buy your booklet?  In the case of the individual, they’ll buy it because they desire the information - simple as that.  Bulk buyers reasons for purchasing your booklet are much more complex, but it really comes down to what they feel they will gain by purchasing your booklet. They may be looking to reward their customers for making a purchase or signing up for an account, or they may want to use your booklet to train their employees.  They might be looking for something to hand out at trade shows that people won’t throw away, or they might want to send your booklet out at holiday time to thank their customers for their patronage all year long.

The booklet industry is a well kept secret.   But, now you know about this rich opportunity.  The only question remaining is – will you take advantage of it?

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or another social website of your choice.  Thanks!

Do You Want To Be A Rich Booklet Author Bad Enough To Make It Happen?

It’s easy to say you want to write a booklet.  It’s easy to say you want to be a successful, rich booklet author.  Many people do.  They talk about writing a book or booklet.  They talk about how much they want to be a successful author or get their message out.  But, there’s a difference between talking and doing, and what it really boils down to is – how bad do you want it?

 

Why Your Success Or Failure Is All In Your Mind

Chances are you or someone you know wants to lose weight.  But, it’s much easier to want to lose it than it is to actually do it.  Maybe you, or that person, thinks about cutting back on calories or carbs and feels a sense of deprivation.  That sense of deprivation might be enough to deter you from taking action to reach your goal.  You don’t want to miss out on delicious food, or social gatherings.  Food is such a huge part of our society, and you might not be willing to cut back.

Or, maybe you believe exercise is too difficult for you.  Just thinking about it might make you ache.  Or you might think that exercise is boring.  You may have tried it before and been excited when you first began, but after a couple of weeks it became monotonous and you didn’t stick with it.

The truth is, if you really wanted to lose the weight, you would.  You wouldn’t let anything stand in your way.  You would gladly cut back on your calories or carbs, and you would exercise even when you didn’t feel like it.  You would be focused on your goal and willing to do whatever necessary, no matter how painful, to reach it, because you would make up your mind to do it.

 

Don’t Give Up Before You Start

Writing a booklet is like losing weight.  It sounds wonderful in the beginning, but you really have to want it in order to make it happen.  Your booklet won’t write itself, it won’t produce itself, and it won’t sell itself. If you’ve got a passion for getting that message out that is burning inside of you, you’ve got a very good chance at being successful.  But, you can’t give up before you start.

A lot of people talk themselves out of what they really want because they believe that it will be too difficult for them to have it. They have their comfort zone, and they aren’t willing to venture out of it, even if it means they could have something better.

 

So, Just How Bad Do You Want It ?

If you truly want to create a booklet and become a successful author, then do it.  Make up your mind that you are going to get what you want and you won’t let anything stand in your way. It doesn’t matter if you don’t know how to write a coherent senctence.  It doesn’t matter if you can’t spell.  It doesn’t matter if you don’t have any kind of credentials.  All that matters is what you want and being willing to stay the course until you have it.

Most people will simply wish forever.  They’ll never have what they really desire because they aren’t willing to do what it takes to make it happen.  They would gladly see their dreams come true if someone handed their dreams to them on a silver platter, but that’s not going to happen.

You can’t sit around waiting for someone else to hand you your dreams.  You are the only one who can make it happen.  But, you have to really want it and you must stay focused. If you don’t, your booklet will simply remain a wish inside your head, and all the people who you might have helped with your booklet will never get the chance to read it.

Ask yourself how bad you want to be a successful, rich booklet author.  If you really want it then get started and never give up.  That’s really all it takes.  If you can do that, I promise you’ll get there!

 

To your riches,

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or the social website of your choice.  Thanks!

How To Discover The Best Topic For Your Booklet

Have you been contemplating what to write your booklet about?  Maybe you’ve got more than one idea and you’re trying to decide which one is best or which one you should write first.  Or maybe you love to write but you just can’t think of what to write about.

Either of these problems are easily solved when you go with the old saying, “Write what you know.”

Your Treasure Trove Of Knowledge

You have knowledge that is worth something to someone somewhere.  You may not realize it, but it’s there.  Your own life experience and interests has provided you with a wealth of knowledge that you could easily turn into a booklet. The key is finding the right knowledge inside of you to use – the knowledge that you’re most passionate about and that you enjoy sharing with others.

There’s Always Someone Who Knows Less Than You Do

Your life experience is literally worth a fortune. Have you been through a nasty divorce and come out a winner?  Did you plan the perfect wedding?  Are you good at getting hired where you want to?  Do people come to you for advice?  Have you raised a child with a disability and helped them to live a better life than was expected?  Have you ever owned a successful business?  Do you know how to study to improve your test scores?

All of these things and much, much more would make an excellent topic for a booklet.  No matter what kind of life experience you have, there is always someone out there who knows less than you do and can learn from you through your booklet.

Why Your Booklet Will Be Special And Worth Reading

Writing what you know sounds cliche` but, it’s exactly what you should do.  First, because it’s easy.  You won’t have to do much, if any, research.  And second because your experience is unique, and therefore your booklet will be too. It will stand alone in the marketplace as something special and worth reading.

Think about your own life experience and interests.  Which ones do you feel the most passionate about?  What, out of your experience, is most needed today by others?  Which of your interests excites you most or is the most fun?  Asking yourself these questions will help you decide which topic to write your booklet about.

To your riches!

Kim

PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon or the social website of your choice.  Thanks!

Why Mistakes Are Important To Your Riches

You’ve decided to write a booklet and embark upon your own booklet adventure.  Good for you!  Now roll up your sleeves and get ready to make a few mistakes!

Mistakes Are Part Of The Game

Every person who goes into business for themselves makes mistakes, and booklet authors are no exception.  You will make mistakes here and there as you travel along in your booklet adventure.  It’s inevitable.  You’ll make mistakes with your writing, and in production decisions, and even with your marketing and sales.  If you’re in business, mistakes are part of the game.  In fact, just being alive means you’re going to make mistakes sometimes.

Minimize Mistakes

Although you’re bound to make a few mistakes as you go along, the good news is that you can minimize them. How?  By getting the information you need to be able to make informed decisions, or by gathering necessary data for your project, or by having someone check your work.  There are many steps you can take to minimize mistakes, and the ones you employ will depend upon where you’re at in your booklet adventure and what you’re currently working on in the moment.

Mistakes Lead To Growth And Riches

As you continue in your booklet adventure and become more experienced, you’ll find you automatically make fewer mistakes.  You’ll remember mistakes you’ve made in the past and you won’t repeat them.  In fact, because of those mistakes, you’ll find ways to improve.

Mistakes are simply a stepping stone to improvement and ultimately, riches. Nobody is perfect.  No one gets it right all the time.  But, if we must make mistakes then let us learn from them so we can improve.

Your mistakes will help pave the way to riches for you when you learn from them and grow in experience because of them.  The big executives at any large company are really being paid because of the mistakes they’ve made in the past.  Without those mistakes they wouldn’t have the knowledge they do that is so valuable to their company.  College and book learning can only take you so far.  Nothing beats real world, hands on experience.

As the top dog of your own business, your knowledge is even more valuable than that of the corporate executive.  Your knowledge is what will make your business grow and make you rich.

Mistakes are not bad.  They’re just part of the game and without them, riches can’t come to you.  Do your best to minimize them whenever you can, but when a mistake occurs embrace what you learn from it and put that knowledge to work for you!

To your riches!

Kim

PS: One good way to minimize mistakes is to consult with someone who has already been where you’re going.  If you would like to discuss any aspect of booklets, from topic ideas to writing to production to marketing and sales, I am available for consultation by phone to answer all your questions and get you going in the right direction for just $149.00 for 30 minutes.  And I guarantee our time together will be helpful to you or you will get every penny back! Chances are I’ve already made the mistakes that are ahead of you right now, and I can save you time and money.  So think about it, and if you would like to set up an appointment just contact me through this blog! I’m excited about helping you with your booklet!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon, or the social website of your choice.  Thanks!