An Easy Way To Make A Sales Pitch

Have you created more than one booklet?  Do you have a series of booklets, or several related titles?  Would you like an easy way to tell others about them?  Why not create a booklet about your booklets?

Your booklet about your booklets would be like a mini catalog.  You might have a small photo of each booklet inside, and a short write up about each one.  You could also include other information, such as comments from important reviewers or customers who have purchased from you in the past.  And of course, you’ll also want to include ordering information.

Creating a booklet of all your titles allows you to have something in hand to give to people when they ask you what you do.  It also shows people, at a glance, exactly what you have to offer.  When you meet people face to face, if you simply give them a website address, chances are they’ll never go to that website.  But, hand them a booklet and they’ll look through it – especially if your titles are of interest to them.

Haven’t written more than one booklet yet?  Scale this idea down and do a simple flyer, with all the same information you would put in your mini catalog.

Having information to hand to people allows you to tell them exactly what you want to about your booklets and your business.  Often, you’ll find you’re caught on the spot and you only have a few seconds to get someone’s attention and interest.  When you create a booklet about your booklets, or a flyer, you have the opportunity to sit down and think about what you want to say to people about how your booklet can help them and why they should buy it.

The next time you have to think fast on your feet – don’t.  Hand them a booklet or flyer instead.  They can read it at their leisure, and you’ll get to make a sales pitch instead of an elevator speech.

To your riches!

Kim

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to start the riches flowing to you!

Four Signs Of A Bad Vendor And Why You Should Avoid Them

When you are at the beginning of your booklet adventure, you might imagine your business as a business of one.  But, the truth is your business is not a solo operation.  While you will play the chief role in your business, you will need the help of vendors in order to achieve success.  And even when you do your job perfectly, if your vendors don’t do their job it can cost you your riches.  Here are the four signs of a bad vendor and why you should avoid them.

Vendors Who Can’t Meet Deadlines

One of the biggest problems you will face with your vendors is not getting your deadlines met.  These vendors are not well organized and don’t know how to prioritize.  They become overwhelmed when business gets stacked up, and they tend to take the largest and best paying projects first.  If your project is a smaller one for them, it might be shelved for a while, or perhaps permanently.  This can be extremely frustrating when you are anxious to get your project finished.

Vendors who don’t meet your deadlines often can’t meet their own either.  You ask them for a price quote, and then you wait, and wait and wait, even when they’ve promised to get right back to you.  Or, you hand them your project and they’ve told you it will take one week for them to get their part done, and a week later you haven’t heard from them.  When a vendor tells you something will be done by a certain date, you have every right to expect that work to be done on that date.

Avoid these vendors like the plague.  If you’ve worked with a vendor who has always done a good job for you in the past and suddenly misses a deadline, give him one more chance.  But, if he misses the deadline again, move on.  This vendor will cost you in time, which will cost you in money.  Remember, the sooner you get to market the sooner you can make money.  A vendor who can’t meet deadlines will keep you from getting to market.

Vendors Who Over-Promise and Under-Deliver

Some vendors will promise you the moon to get your business.  These vendors may do a spectacular job for you the first time around, but the next time you use them you’ll have nothing but problems.  Suddenly they can’t seem to get the work done right, or on time.  And what’s worse is they don’t seem to care.  They’re too focused on getting new business in the door to take care of you.

If you find yourself in this situation, give the vendor one last chance.  Sometimes things come up that can cause a problem the second time you use them.  If their work was stellar the first time, the hope is it will be the next time, but remember that if something sounds too good to be true, it probably is.  Give them one more chance, and if the third time isn’t a charm, RUN!

Greedy Vendors

Greedy vendors will give you a fantastic price on the work you need done, and then raise the price on the next project you give them even if that project is the same in size and scope as the first one.  Sometimes these vendors raise their prices over a few weeks or months, a little at a time, thinking you won’t notice.  Other times they’ll bump the price up immediately, giving you an excuse for the price hike should you happen to ask about it.

If a vendor offers you a fantastic price, by all means take it.  But, don’t expect them to do it again.  If they do, that’s great.  But, be prepared for them to raise their price the next time around, and be willing to walk if they do.

Vendor’s Employees Who Couldn’t Care Less

Finally, even when you do have a good vendor doing a job for you, you’ll often find that the vendors employees don’t seem to care about your project.  It’s not a priority for them.  They don’t care about the vendor’s business.  They care about their paycheck, but they don’t seem to equate it with the business they work for.  Their mind isn’t on your project or what you need from them.  They’re too busy thinking about what they did last weekend, or what they’ll do next weekend.  They’re making plans for what they’ll do when they get off work.  They think the boss works them too hard and pays them too little.  These people are indifferent.  Sometimes they have attitude problems because they don’t like their jobs.  And while they’ll never tell you any of this directly, it will show up in their performance.

Just as your business can only be as strong as everyone involved in it, the same holds true for your vendors.  Vendors who have employees can only offer great service when their employees do a great job.  When the employees don’t care and yet continue to work there, something is wrong.  The boss needs to fire them.  If he doesn’t, he’ll lose business – yours!  Don’t put up with callous or uncaring employees.  Make your complaint to the boss.  If nothing happens, take your business elsewhere.

You Can’t Fix Their Problems

You can’t fix any of these problems.  You can’t prioritize someone’s time or work for them.  You can’t make a vendor be honest about their services or the prices they charge.  You can’t train their employees or motivate them to do a better job, nor do you have the power to fire those employees.  The only power you have is to walk out the door, and hopefully you’ll use that power before you become too frustrated and the situation costs you too much in time or money.

Once a vendor goes bad, expect they’ll always be bad.  Even if they do manage to someday correct their problems, you can’t afford to wait for that to happen.  Leave now and you’ll spare your sanity and your wallet.  There are plenty of good vendors out there who will appreciate your business and be happy to serve you.

To your riches!

Kim

PS: Like this post?  Please post it to del.icio.us or StumbleUpon.  And don’t forget to click on the link at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to start the riches flowing to you!

How To Get From Where You Are To Where The Riches Are

Are you wondering how you’re going to accomplish your vision for your booklet business?  Does the journey from where you are to where you want to be seem too difficult?  Maybe you’ve just heard about writing booklets, and you’d like to do it but you’re having trouble connecting all the dots to understanding how to make it happen.  Or maybe you’re somewhere in the middle, with a created booklet, and you’re trying to figure out what your next step is.  No matter where you are in your booklet adventure there is one thing you must NOT do in order to succeed.  You must never give up.

A Booklet Business Isn’t Build In A Day

Building a booklet business isn’t something that happens in a day.  It happens over time, step by step.  Everything you do for and in your business is like a building block or a brick.  There is a process to it.  You can’t make a sale until you have a product to sell.  You can’t have a product to sell until it is created.  And your product can’t be created until you first come up with the idea from which it will take its shape.  If you’re at the very beginning of your booklet adventure, then you must come up with an idea.  You won’t be able to move forward without knowing what kind of booklet you’re going to create.  Once your booklet manuscript is written, then you must move to the production step of the process, because you can’t make a sale without a finished product.

Each step of the process unfolds as you continue in the adventure.  Sometimes, a particular step isn’t always completely clear, but in time you’ll have the answers you need as long as you don’t give up.  Keep going.

What To Do When You Don’t Have The Money To Move Forward

Sometimes knowledge isn’t the problem.  You might be completely clear on what your next step is, but you don’t have the funds to move forward.  Don’t let this stop you.  Booklets are downright cheap to create compared to self publishing a book.  Instead of thousands of dollars, you’ll only need a few hundred dollars, and that amount is attainable for anyone.

If funding your next step is your problem, and you’re trying to figure out how you can come up with the money you need, first take a look at what you have and where you spend it.  Does every cent literally go for living expenses and food, or are you spending money on movies and lattes that you could put aside toward your booklet project?  You may have a little cash each month that you could save toward getting that next step in the process completed.

No extra cash?  All your money goes toward your living and food expenses?  How about doing a little fund raising, such as writing articles or selling off some things you’re not using on ebay?  How about getting your extended family and friends together and doing a big garage sale?  Maybe they’ll even donate their earnings from the sale toward your project.

Maybe you have another skill, aside from writing, that you could use to get the money you need for your project.  No?  Perhaps you could take a temporary, part time job such as working at your local state fair when they hire, or taking a temporary job during the holiday season.  As a writer, even a non-fiction one, you’re forced to have a certain amount of creativity.  Use that creativity toward finding a solution to your funding problem.  Don’t give up.  You can do this!  You can make it happen if you’re willing to put forth a little creative thinking and then take action.

Which Way Will You Go?

Nothing worthwhile is ever achieved without a few road blocks.  The road blocks are what separate those who overcome from the ones who cower in fear and turn back.  They are what stand between those who thrive, and those who merely exist.  And the road blocks are what make the rich rich, and keep the rest living paycheck to paycheck.

How will you deal with the road blocks in your booklet adventure?  Will you see them as insurmountable and impassable and turn back?  Or will you face them head on, conquer them and move forward?  The riches are on the other side.

To your riches!

Kim

PS: Can’t think your way out of this one?  Need a little help?  Why not set up a consulting apointment with me?  My fee is only $149.00 for 30 minutes – and I guarantee our time together will be of help to you or you get every penny back!  Why would I do this?  Because it’s fair.  There are some shysters out there who will tell you that you’re paying them for their time, and therefore whether they actually help you or not they keep your money.  Not me.  That’s just downright dirty in my book.  So, if at the end of our time together you don’t feel that I have helped you, just say the word and I’ll give you a 100% refund of every penny you’ve paid right back to you!  You’ve got nothing to lose, and all you have to do is give me a comment here on the blog to let me know you’re interested in a consultation and I’ll get in touch with you to set up a time.  Haven’t you waited long enough?  Do it now!

PPS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

When Good Enough Isn’t Good Enough

You’ve read it here more than once, and you’ve probably heard it other places too.  Good enough is good enough.  But, what does that mean?  And more importantly, what doesn’t that mean?

Good Enough Is Good Enough

Good enough simply means that you’ve done all you can do for now.  You’ve done your best.  It’s not perfect, but it’s good.  It means that you put your best effort into your work – you have created something good.

Most people don’t have very high standards.  They don’t know and can’t tell the difference between fair, good and excellent.  When it comes to booklets, books, and other publications, what people are really looking for is information that meets their needs.  If your information fits that bill, if it gives people what they want,  it is good enough.

When Good Enough Is NOT Good Enough

Lately, it seems the professional writing world is creating work that is far below what the standard used to be.  It’s one thing for the public to accept work that’s not perfect, but it’s quite another for the professionals creating it to let anything less than their best go to press.  This does not mean that you should continually obssess over every word.  The work needs to be completed at some point, and preferably sooner than later, in order for you to be compensated for your efforts.  But, it does mean that you put some care into what you write about, and you make sure that every i is dotted and every t is crossed.

You don’t have to be a genius to write a booklet.  You don’t even need to be a great writer.  You just need to be good, and you need to care about what you create and allow into the marketplace with your name on it.  If you slap something together and don’t bother to proofread it or have it edited, it will look like it.  Your public may never even know exactly why they don’t like their work.  They may not be able to put their finger on the reason they don’t want to buy from you.  For them, it may just be a feeling or simply disinterest.  Either way, it’s death to your riches.

Good Isn’t Perfect

Your booklet should be written and produced with care.  You should make certain that you have included the right information, and that it is presented in a professional manner.  The appearance of your booklet should likewise be professional and pleasing to look at.  And your work should not be full of errors and typos as is so common in published works today.

Good enough is good enough, but only when it’s your best effort.  Do your best to create a professional product, and then go to press.  There will always be something more you could have added or some little mistake you missed, but this is simply a fact of being human.  Your work will never be perfect, but that’s ok.  Perfection isn’t necessary for success.  Your booklet just needs to be good.

To your riches!

Kim

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to start the riches flowing to you!

Why You Should Write Even When Inspiration Eludes You

Are you waiting for the right time to write your booklet?  Maybe you’re just too tired to write right now, or maybe you’re waiting for some great spark of inspiration to ignite your imagination and send your fingers flying across the keyboard in a flurry to get your sizzling prose down while it’s hot.  Or, maybe you’re sick and just taking it easy until you feel better.

Why You Can’t Afford To Wait For Inspiration

If any of the above describes you, drink some caffeine to wake up, take something to help you feel well enough to sit at your computer, and realize that inspiration rarely ever comes when it’s needed most!  Each of these things is simply an excuse to keep you from achieving your goals.  Think about it.  When aren’t you tired?  When do you feel really well, all revved up and ready to write?  And how often do you feel truly inspired?  Probably less than 1% of the time if you’re like most people.

Your Riches Won’t Come From Thin Air

Writing a booklet and running a booklet business takes a commitment.  You can’t continually put off your writing and expect your booklet manuscript to get completed.  Nor can you shirk your responsibilities to your business.  You must be willing to keep your nose to the grindstone even when you don’t feel like it.  That’s not to say that you can’t rest if you’re truly very ill, but most of the time we like to make excuses for not doing the work we need to do.  And if we don’t do the work, we won’t reap the riches from it.

You don’t have to be a genius to write a booklet, nor does your writing need to be perfect every time you sit down at the keyboard.  You can always proofread it later and make changes.  The point is to get something done so you can keep moving forward.

The more time and effort you put into your booklet business, the more you will get out of it.  It’s all up to you!

To your riches!

Kim (who is herself suffering from the cold from hell at this very moment, yet has committed herself to posting here to help you!)

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

Do You Want A Business That Produces A Solid Income Or Would You Rather See A Movie?

One evening, while browsing at my local bookstore, I read something I thought was very profound.  It read something to the effect of, “If your house and car are a mess, your finances are probably a mess too.”  What the author was saying was that if you lack discipline in one area of your life, you probably lack it in others as well -  including and ultimately effecting your finances.

Starbucks And Other Non-Necessities

Being disciplined with your finances is extremely important if you want a better, more secure future.  I can’t speak for other countries, but here in America we are pretty sloppy with our money.  You might be the exception to the rule, but just in case you’re not, here is an example for you to consider.

I’ll use myself as an example since I am not immune to throwing money away on things I don’t need – like Starbucks.  I love Starbucks.  There’s nothing like an iced tea or an iced Americano on a hot day.  And, if I’m out with one or all of my children, I enjoy treating them.  It’s fun and it makes me feel good to give them something they enjoy.  I usually spend about two dollars on my own drink, and depending on how many of my children are with me and whether I just buy drinks or go all out and buy snacks too, I could spend as much as $16.00 or more per visit.  If you consider that I probably visit Starbucks 2 – 3 times per week, that adds up quickly.  In fact, I have spent about $35.00 at Starbucks over the past week.  If I spend that much every week, in a month’s time I will have spent $140.00!

Maybe you can relate to my love of Starbucks, or maybe it’s something else for you.  Maybe it’s betting and gambling, or maybe it’s dining out several times per week instead of eating at home, or dining in restaurants for lunch instead of packing one to take to work.

The point is there are ways you can cut back and save, and you should.  Does that mean I’ll stop visiting Starbucks?  No.  But, I won’t visit as often and I’ll keep better track of how much I spend there.  I might designate one day per week to visit Starbucks and put a limit on the amount I spend per visit.

Investing In A Sure Thing – You

Can you now see an area of your own life where you’re spending money that you don’t need to spend?  Many people have told me they want to write a booklet, but in spite of how little it costs to produce a booklet they tell me they can’t afford it.  Yet, these same people will throw money away on non-necessities such as eating out, seeing the latest movie, spur of the moment weekend trips, and yes, even Starbucks.  And they’re not just doing these things once in a while.  They’re doing them daily or several times per week.

You can afford to write and produce a booklet.  You just need to get your priorities in order.  Save the money from all the unnecessary purchases you make – like 4th of July fireworks – and put that money toward your booklet project.  Think of the benefit you’ll gain from that.  Instead of blowing your money on something that is a thrill for the moment, you can invest it in your booklet and create a business that will bring you more money and make your future more secure.

Investors today are worried about their money.  They wonder if this stock or that stock will fall.  You have the opportunity to invest in a sure thing – yourself and your work.  You are the one in control of your booklet business.  The money you invest into it can’t be eaten up by someone else’s bad decisions or people’s fear of investing.  You own the business and you make the decisions.  Doesn’t that seem like a good investment to you?  And it takes so little.  You don’t need to invest millions.  Just a latte here and a movie there, and maybe a dinner out or two.

The Economy Is Going To Get Worse – Are You Ready?

The economy is in a shambles.  That’s a fact.  And, by my own observations it’s not going to get any better.  In fact, it’s going to get worse.  Many people are looking for a momentary escape.  That’s why they go to movies and spend their money on the thrill of the moment.  I’m not saying you should never see a movie again or that you can’t go out to dinner once in a while.  I’m saying it all adds up so if you have dinner out and see a movie tonight, skip starbucks the rest of the week and, depending on your own personal budget, maybe don’t allow yourself another fun night until next month.  Then, take the money you would have spent on all those unnecessary things and invest it into your booklet business.

If you need money to create and produce a booklet and you’re throwing money away on things you don’t need, you have no right to complain that you don’t have the money to start your booklet business.  If you just skip those things that are not necessary and focus your attention on what you really want, you’ll find that you have the money you need to get it done.

Wouldn’t it be nice if, in the months ahead, you had a secure business that produced a solid income on a regular basis?  Wouldn’t it be wonderful to have money in the bank in case of an emergency?  You can have it.  It’s just a matter of making the choice to have it.  Do you want it, or would you rather see a movie?

To your riches!

Kim

PS:  Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

Are Your Habits Robbing You?

All of us have them.  And whether we’re constantly aware of them or not, they shape our lives.  And while most of the population today doesn’t think about the impact they have on their destiny,  the rich have discovered how to cultivate them and use them to their advantage.  What are they?  Habits.

Why Bad Habits Are Like Thieves

We all have habits that we consider bad, such as smoking, always being late, or even procrastinating when something important needs to be done.  Why are bad habits bad?  Because they rob you of something.  Smoking robs you of your health and takes years off your life.  Constantly being late to meetings, functions and appointments robs you of respect and credibility.  And, procrastination can rob you of the best possible outcome of a situation.  In short, bad habits are like thieves that rob you of riches.  Your riches are not just monetary, though the thieving bad habits can rob you of monetary riches too.  Your riches also include your health and your time.

Good Habits Bring Riches

Bad habits are not choosy about the riches they rob from you.  They’ll rob you of all of them.  Consider smoking, for example.  It takes time to smoke a cigarette, and if you’re in a public place you will probably need to go outside to smoke.  Thus, you’re losing time as you stand outside to smoke.  Your health is also being compromised.  And finally, your wallet will also feel the pinch every time you buy another pack of cigarettes.  A single bad habit, such as smoking, can rob you of several different kinds of riches.

Good habits are the ones you want to cultivate.  Good habits bring you riches rather than robbing you of them.  Consider these good habits:  flossing, eating healthy foods, exercising, getting enough rest.  Most would agree that these are good habits to have.  These habits will keep you healthy, and when you’re healthy and feeling well you are able to focus on other areas of your life such as work and relationships.  On the other hand, when you’re not feeling well all you can think about is feeling better, and this takes your focus off of the other areas of your life.

The rich successfully cultivate good habits on a regular basis.  They get up early, exercise, eat healthy, and make it a point to get the day’s work done.  If they got up late, ate junk food and watched tv instead of getting their work done they would not be rich.  They would all be a bunch of poor slobs living paycheck to paycheck like most other people.

How To Cultivate Good Habits Like The Rich Do

Cultivating good habits is not difficult.  In fact, it’s an easy thing to do.  The first step is to decide which good habit you would like to cultivate.  To cultivate a habit means that you begin doing it, and you keep doing it until it becomes second nature to you – like breathing.

To bring this into perspective, let’s say you would like to write a booklet but you’ve been putting it off.  The habit of procrastination has been robbing you of the riches a booklet would bring to you.  You must make the decision that you won’t put if off any longer.  Creating a good habit and cultivating it begins with a decision.

Once you’ve decided to write your booklet, you must then begin to write it.  You may need to do some research first.  That’s ok.  Research is part of writing sometimes.  The point is, you’ve stopped the bad habit of procrastination and now you’re moving forward.

But, a decision isn’t a habit.  In order for this decision to lead to a habit you must make another decision.  You must decide that you will work on your booklet every day until it is finished.  After a few days of doing this and seeing progress, your habit will be set and you won’t want to break it.  You’ll be pleased with progress you’ve made and you will want to continue.

Habits Will Make Or Break Your Booklet Business

Once you’ve completed your booklet, you will have a product to sell.  The process of selling that product becomes your business.  If you don’t have good habits, you won’t have a business.  Every step in your business will require good habits.

Think of it this way.  Remember when you were in school?  In order to graduate you had to cultivate some good habits.  Those habits included showing up on time, studying, and turning your completed work in on time.  You might also have cultivated the habit of asking questions.  Without these habits, you would not have graduated to the next level.  You would have been held back because you did not complete the requirements to move forward.

Business works the same way.  And, because a booklet business is your own business, you won’t have anyone telling you what to do and when to do it.  Therefore, you must be even more diligent about developing and cultivating good habits.

You can do it.  Start by making a list, mentally or written, of all the habits holding you back from what you want.  Resolve to replace those habits with good habits that will get you moving forward.  Then, implement your new habits and stick to them.  It may take a little time, but soon you’ll see real progress and the riches will begin to flow to you as a result.

Cultivate the habits of the rich and be rich!  Cultivate the habits of the poor, and be poor.  The choice is yours.

To your riches!

Kim

PS:  Like this post?  Please post it to del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

You Don’t Have To Be A Celebrity Like Farrah Fawcett Or Michael Jackson To Make A Difference

If you’re reading this right now, then congratulations.  You’ve been given another day.  The question is, what will you do with it?

Not everyone has made it to this day.  Most notably, Farrah Fawcett and Michael Jackson, who both died yesterday.  But, they are only two of many who died yesterday.  We know about Farrah’s and Micheal’s deaths because they lived such public lives.  But, there are many people, worldwide, who died yesterday whose names we do not know.  I wonder what kind of legacy each of them left behind.

As an author you have the opportunity to help others by bringing them information they need.  Being an author gives you a kind of star status.  It’s a well known fact that the general public views authors as celebrities.  What will you do with that celebrity status?  Will you use it to help others?

If you’re reading this and you haven’t started your booklet yet, if you’ve continually put it off, now is the time to write it.

If your booklet is finished and it’s sitting, it’s time to get busy and get it into the hands of those who need it.

Time is the one asset we can’t control.  You don’t have all the time in the world.  The only time you have, and the only time you will ever have, is right now.  Farrah Fawcett knew her time was short.  She created a film to help others with cancer, and to help those whose lives have never been touched by the disease to understand what cancer does to a person.   She allowed the cameras to capture some very difficult moments – moments that anyone else probably would not have wanted on film.  It was a very courageous thing to do.  Her final legacy isn’t the tv shows or films she made, and it isn’t the posters that made her famous.  Farrah’s final legacy is one of a true desire to help others.

Micheal Jackson, however, died suddenly and as I understand it, unexpectedly.  He didn’t have any foreknowledge that the day he died would be his last day.  I wonder what he might have done differently if he had known.

The point is you need to make every moment count.  You don’t have to be a huge celebrity like Farrah or Micheal to make a difference.  As a booklet author, you can make a great difference in the life of someone else.   It doesn’t matter if the world doesn’t know who you are.  If only matters that your market knows, and that your booklet is helpful to them.

Today is here.  You’ve got right now.  How will YOU use this time?

To your riches!

Kim

PS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post.  Remember, it only takes one idea to start the riches flowing to you!

The Most Important Choice You’ll Ever Make

The average American is in debt, overweight, doesn’t get enough sleep and works too hard.   The average American spends their leisure time in mindless activities such as watching TV (up to 7 hours per day!), answering email and text messaging.  The average American is constantly broke and lives paycheck to paycheck.  The average American will die without a legacy.  The average American will never write a book or booklet.  If there is anything you don’t want to be, it’s an average American.

You Don’t Have To Be An American To Be Average

No matter which country you hail from, you can relate to the plight of the average person.  There is nothing special about the average person.  They go through life, living from one day to the next, never trying to better their existence.  All they know, and all they can see is the here and now.   And the here and now has so overwhelmed them that they can’t think beyond it.  It consumes them.  This is true for the vast majority – the average person.

Being Average Is A Choice

Everyday you have a choice to make whether you realize it or not – the choice to be average or the choice to rise above that status quo.  If you are not making the choice, it is being made for you and you will live an average life.  Only by consciously making the choice to strive for something better will you be able to avoid the fate of the average person.

Why Riches Don’t Flow To The Average Person

The average person can never attain true wealth.  Why?  Because true wealth does not flow to the average.  It flows to those who want something more, who are willing to sacrifice their average lifestyle for something better.  The masses of society are not willing to do anything more than they are currently doing.  If they were, we would live in a very different world.  But, the fact is the majority are comfortable living their average lifestyle.  They don’t want to change it.  They may dream about it and wish they could, but they really don’t want to or they would.  Since the average person is not willing to strive for more, they will never have more.  They will have what they’ve always had – an average existence.

Booklets And The Status Quo Don’t Mix

When you step out and create a booklet, you’re rising above the status quo because most people will never write anything.  Most people will say they want to write a booklet or book or article, but they’ll make every excuse they can for not getting it done.  They just can’t find the time to do it because they’re too busy.

If writing a booklet, reaping the riches from it, and having a better lifestyle is something you truly desire to do, you must make the choice to rise above your average lifestyle and do what needs to be done to have something more than you have.  You must be willing to see your project through to the end, and if a problem arises you must be willing to meet it head on rather than making excuses and quitting.  You know the old saying – quitters never win, and winners never quit.  It’s true.  The only difference between the average person and the quitter is that the average person never starts, so they have nothing to quit.

In order to be a successful booklet author you must be willing to give up the status quo.  An author’s success and the status quo never mix.  In fact, the status quo will never mix with excellence in any endeavor.

You have a choice before you now.  The only question is will you choose to remain average or will you step out of the status quo?

To your riches!

Kim

PS: Like this post?  Please post it to del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

Are Your Chances For Sales Over Before You Begin?

Are you worried that people won’t buy your booklet because they’re pinching pennies or they don’t have the money?  While this may be true for a very small portion of the population, and it might even be congruent with your own situation, you need to get out of that way of thinking or your chance for sales is over before you even begin.

Every Market Is A Mixed Bag

Every market presents a mixed bag of opportunity for you.  There will always be some within your market who can’t or won’t buy from you.  That’s a fact.  Sometimes the issue is money, in which case these people may buy from you at a later time when they can afford to.  Other times, the issue is a matter of priority – as in your booklet just doesn’t meet their needs right now – or it may be a matter of superiority – such as when your contact at a particular business is interested, but their boss is not.  Since you have no control over these situations, it’s best to move on.

Why Those Who Can’t Buy Often Buy Anyway

But, sometimes those who really can’t afford to buy from you do.  Have you ever looked at how the general population spends their money?  For example, in the U.S. the entire population spends more than 600 million dollars every year on fireworks.  Fireworks!  Talk about a frivolous expense!  These people are probably spending a minimum of about $200.00 each, and a vast majority of them will spend even more.  Why spend that kind of money when you could take the family to the local city’s or town’s display for free and see much bigger and better fireworks?  These people may as well light a couple of hundred dollar bills on fire.  But, there is a reason they do it.  It’s called the fun factor.  They buy the fireworks because they’re fun.  They make the children happy, and it gives the parents a sense of pride to be able to buy them and provide a little fun for the kids.

The same can be said for other things that people spend money on, which are of no lasting value.  Things like rides at the fair, candy (which is a thrill for the moment but does more harm than good and has no lasting nutritional value), and the pet rock (remember those?).  The truth is, people spend money on things of the moment, as well as things they don’t really need (Oprah’s 400+ pairs of shoes for example – does she really need another pair?  She only has two feet!).  People will spend money on impulse, especially if they’re buying for their children, grandchildren or if they’re on vacation.

Therefore, you shouldn’t be concerned with those who don’t appear to have the money to buy from you.  They’re buying plenty of other things they don’t need, so who is to say they won’t buy from you?  What you have to offer them is something of great value to them.  And if they don’t buy today, they may just buy tomorrow.

The Other Side Of The Scale

On the opposite side of the scale are those who have real wealth.  These are the people who make impulse purchases in the thousands of dollars and think nothing of it.  They have the best of everything, and can afford to buy what they want on a whim.  These people are not the majority.  They are a very tiny minority.  But, they’re sprinkled throughout every market.  They may be corporate presidents,  inheritants of a fortune, entrepreneurs who made it big, or they may be the spouse who married into the money.  These people are out there, and they need your booklet too.  Money doesn’t make them impervious to problems.

Those Between The Extremes

Between the haves and the have nots is the majority.  These are the have somes.  They make up the largest share of every market.  These people will make up the largest portion of your customer base.  They’re not rich, but they have money to spend.  They may spend wisely or they may spend foolishly, but spend they do.

The truth is that you shouldn’t be concerned with people not buying from you because you don’t know what you don’t know.  And what you don’t know is just who will buy and who won’t.  There are plenty of companies who stake their very existence on the foolish spending of consumers.  How much more do you have to offer your market than they do?  You’re not selling trinkets that have no lasting value.  You’re offering information to your market that people want or need.

It’s time to change your thinking and move forward boldly.  When you do, you’ll make sales to the haves, the have nots and the have somes.  You won’t make sales to everyone, but when you offer your booklet to everyone you’ll make sales across the board – and the riches will flow!

To your riches!

Kim

PS: My elusive coder finally got back in touch with me and we have resumed work on the website again.  Yea!  My product, which will help you easily write and produce a booklet of your own will be available very soon!  In the meantime, I am putting together a subscription newsletter and I would like to hear from you!  Send me your questions, problems, concerns and comments regarding booklet publishing and marketing, and I’ll include them in the newsletter!  There’s lot’s of good things coming your way so stay tuned….

PPS: Like this post?  Please share it on del.icio.us or StumbleUpon.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!